Even though it's trendy in startups to say that ideas mean nothing and execution means everything, the reality is much less binary and much more nuanced. For example, even the world’s best entrepreneur with incredible execution will fail if their idea is fundamentally flawed, or if their market is too small.
Adeo Ressi, the Founder & CEO of the Founder Institute, preaches a list of "10 Rules to a Great Startup Idea"; an infographic of which was previously featured on Business Insider in an article by Megan Rose Dickey. This list provides a great starting point for people who want to evaluate their startup ideas at the very first stage.
What we have found is that if an early-stage founder can check off the ten items below, they have a solid foundation by which to start a company. You are absolutely not assured success if you can check off these items (nor are you assured failure if you can’t), but your chances of success are much, much higher if you can.
See the infographic below, and scroll down further for a full explanation. To see the infographic and article click on image or title.
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