How to Leverage Infographics for B2C Marketing | Competitive Edge |

The effectiveness of an infographic as a marketing material depends in large part on the presentation or layout. The visual appeal plus the way information is displayed can go a long way to securing a sale.

Infographics present statistical data in a more palatable manner. Basically, it delivers information as a story, in a way that’s easier to understand. That’s why data shown in these graphics are more easily retained by viewers than if they read it in a paragraph.

With that in mind, marketers can take advantage of this potential and present their products in such a way that it will remain in the minds of the consumers. One of the best ways to do that is to tell a tale....

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Via Jeff Domansky