As a term, growth hacking has been around since 2010, when Sean Ellis of Dropbox fame bemoaned the fact that he cannot easily find a suitable successor when he moves on from a project since there was no way to succinctly formulate the requirements of the job. However, as a practice, growth hacking has been around for much longer than that, usually performed by creative marketers or business owners who were dedicated to growth beyond anything else and who had the skills and daring to think outside of what generally constitutes out of the box thinking, so yeah, out of the out of the box thinking. If, somehow, this isn’t enough of an explanation of what growth hacking actually entails, how it is different from marketing, and what are the skills that you need to become a successful growth hacker, do read on.
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