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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
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How Can Startups Use The Power Of Social Media (Infographic) - Business 2 Community

How Can Startups Use The Power Of Social Media (Infographic) - Business 2 Community | Competitive Edge | Scoop.it
The Power Of Social MediaThere was a time (even a couple of years back) when enough credit was not given to the power of social media. The social networking sites were getting strictly used by individuals to re-kindle old friendships. Social media, however, got its well-deserved worth ever since business organizations started harnessing its full potentials.We all know that the recent algorithm updates of major search engines have turned social media into an all-powerful entity. In fact, search engines like Google take social engagement as a major signal to judge the credibility of a website. Simply put, social media now has the authority in determining the success of online marketing campaigns.Social Media & StartupsStartups are “almost” non-existent, and they have to start from the scratch. Sad but true, they have to relentlessly compete with their bigger counterparts from the very first day. Startups do not get the luxury of big infrastructure or large manpower. All they have to rely on is their online presence. And this is where social media is important for the growth of a startup. Social media is now a world of blooming opportunities, and it is slated to have even a greater impact in the coming years. If used smartly and tactfully, startups can reap huge benefits… and soon become a force to be reckoned with.To read the full article and see more charts, click on the title...Get your Free Business Plan Template here: http://bit.ly/1aKy7km
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10 Top Google Plus Tools for Digital Marketers

10 Top Google Plus Tools for Digital Marketers | Competitive Edge | Scoop.it

Google+ is making waves in social media. So what are some powerful Google Plus tools that should be added to your social media marketing toolbox to improve your effectiveness?


Google+ is the love child of search and social.

When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. Google+ emerged from the Google lab womb with serious intentions.

To stop Facebook having all the fun, fame and fortune.

It collected demographic data that would allow them to target users with search ads that were user relevant. That’s called personalization. Others call it an invasion of privacy.

It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them.

Google+ is about data

To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. We also live in a digital data age that empowers us to express, publish and share. That reveals who we are and Google can use that to increase revenue and improve user experience.

Nothing is for free.

Social networks need a supporting ecosystem

Social media has grown rapidly because the online global community has provided the audience, the tools and the ecosystem that feeds the social media beast. The beast needs daily multi-media content to discover, wrangle and curate for its attendant audience.

To make sense of the data and allow brands to manage what could be described as extreme cat herding, you need social media management platforms.

Social media management platforms

When social media emerged from the web primal mist it was raw and wild. Smart and savvy entrepreneurs saw an opportunity. Social media needed platforms for creating, managing and measuring the mayhem and buzz.

Facebook with its longer history has many supporting platforms. Google+ is just starting to partner with providers that help it grow its community to add value to its users.

Some of the third party partner platforms for Google+ include the following five social media management platform tools.



To read the full article with the 10 Google Tools, click on the title...




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Via Kamal Bennani
Marc Kneepkens's insight:

So much to learn and know about Google+. This is a good place to start.

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Jane Phelps's comment, September 8, 2013 12:57 PM
I use Buffer to manage my Google+ postings. It was just recently added so I now just combine it with all my other Buffer postings.
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Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic | Competitive Edge | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism

Via Ally Greer
Marc Kneepkens's insight:

Cool images of the ever changing social media environment. Explore.


Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html

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Val Stilwell MSCS's curator insight, July 22, 2013 1:45 PM

A bit of perspective but don't get overwhelmed!

Witmer Group's curator insight, December 7, 2013 5:31 PM

LOVE this visual!  

OnePulse's curator insight, July 9, 11:29 AM

Very cool.

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GPlus How2Girl: How To Start A Private Hangout In A G+ Community

GPlus How2Girl: How To Start A Private Hangout In A G+ Community | Competitive Edge | Scoop.it

Private communities are a great way to take your relationships to the next level, offer group connections with your online programme members, create support groups, masterminds and much much more.

One of the great things when you have a community, is that you can also initiate community only private Hangout chats and video calls.

To read the full article, click on the title.


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Great Jobs for Developers at Excellent Startups! 

at Fibonacci Sequence (US only)


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Jaana Nyström's curator insight, January 1, 12:55 PM

Great tool for businesses:  Private communities and Hangouts!

Marc Kneepkens's curator insight, January 2, 11:40 AM

Great information, there is still lots to learn about Google+

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How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan

How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan | Competitive Edge | Scoop.it
Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could

be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing  against participation in Twitter, Facebook and Pinterest.

The top line findings:

  • About 40% of social media users have purchased an item after sharing or “favoriting” it on these sites. (The company uses “Shared or Favorited” to mean pinned/repined/liked on Pinterest; shared/liked/commented on Facebook; tweeted/retweeted or favorite on Twitter.)
  • Facebook is the network most likely to drive customers to purchase.
  • Social media drives not just online purchasing, but in-store purchasing as well – and at about equal rates.


courtesy of Vision Critical

“One of the more surprising findings in this whole research for me,” the study’s co-author Alexandra Samuel, Vice-President of Social Media at Vision Critical, said in an interview, “was to see how significant that in-store purchasing is. This is one of those really not intuitive findings.”


To read the full article, click on the title.


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Marc Kneepkens's insight:

Interesting contribution to the issue of how much social media contribute to actual sales, and how that can be measured.

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7 Steps to Simplify Social Media Strategy for Your Business

7 Steps to Simplify Social Media Strategy for Your Business | Competitive Edge | Scoop.it
Social media: learn how to successfully achieve your business objectives and reinforce your messaging and engagement with your audience.

Via www.sercompetitivos.com
Marc Kneepkens's insight:

Great basic information about playing the Social Media.


This article offered to you by:

www.Business-Funding-Insider.com  Your site for information about funding, investors, free business plan templates, free llistings.


Get a Free Business Plan Template:  https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

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