Competitive Edge
55.7K views | +3 today
Follow
Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
Your new post is loading...
Your new post is loading...
Scooped by Marc Kneepkens
Scoop.it!

Why Startups Need More People Over 50 | Fast Company | Business + Innovation

Why Startups Need More People Over 50 | Fast Company | Business + Innovation | Competitive Edge | Scoop.it
Older workers offer a wealth of experience and other skills that are still in high demand.

When Google announced a corporate restructuring in mid-August, eyes turned towards business mogul Warren Buffett. At 85 years old, Buffett is still widely considered one of the wealthiest and most influential business leaders in the world. During his long tenure at the helm of Berkshire Hathaway, he's seen more than his share of business fads go boom and bust.

Buffett isn’t the only top business mogul whom many would consider to be at or past retirement age. With Rupert Murdoch (84) and Richard Branson (65) still regularly making headlines, it’s easy to see why media outlets are declaring that "80 is the new 50."

Our economy loses money each year by not tapping into older workers' wealth of knowledge and experience.

Yet we don’t pay as much attention to older adults whose net worth isn’t measured in billions. Despite regulations from the U.S. Equal Employment Opportunity Commission that forbid discrimination against workers over the age of 40, older job seekers often feel pressured to shorten their resumes. By downplaying their years of experience, many strive to avoid seeming too old to merit an interview. But it's the startup world in particular—which is largely driving these pressures—that's missing out.

A Wealth Of Experience ...       Read more: click image or title.




Get your Free Business Plan Template here: http://bit.l/1aKy7km


Marc Kneepkens's insight:

The synergy of experience and the drive of young people creating #startups could unleash enormous benefits for their companies and the economy in general.

more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

The 30 Best Pieces of Advice for Entrepreneurs in 2014

The 30 Best Pieces of Advice for Entrepreneurs in 2014 | Competitive Edge | Scoop.it

http://snip.ly/Da7e

First Round is a seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies.

Early last year, I found myself sitting across from Caryn Marooney in Facebook's cafeteria talking about how startups get noticed. What is that ineffable quality that separates the successful media darlings from the companies no one ever hears from again? It's a huge question, and Marooney — now head of Facebook's tech communications and past founder of the OutCast Agency — had good answers. She's been at it for a while, getting press that has distinguished dozens of startups (including eventual giants like Salesforce). Talking to her, it hit me how special this situation was, and how valuable the advice — based on real experience, wins, losses and lessons.
In the last year, I've had the privilege of speaking to nearly 100 people like Marooney who are among the very best at what they do — from hiring designers to building technical teams to increasing employee happiness. They hold the puzzle pieces for how to build startups from the ground up, and here, on The Review, we're assembling them for an ever-growing audience.

Read more here: http://snip.ly/Da7e


Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"Thanks for all you do to encourage entrepreneurship! You and your team have successfully created a road map that most could follow to completion and exit strategy. Yes, it is possible to do these things on your own, but it can be short-cutted by using your strategy."
Jay Ed Moore

Marc Kneepkens's insight:

Lots of wisdom here. Great tips. Ongoing education.

more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

Develop an experience, not just a product | The Venture Company

Develop an experience, not just a product | The Venture Company | Competitive Edge | Scoop.it

My 3-year-old daughter uses my iPhone to play music videos and YouTube videos and has not touched a PC (or better, a Mac) yet. With the same content available on either she's obviously seen me operate my Mac and looks over my shoulder now and then, but finds all the keys and even the "Magic-mouse" complicated. Clearly a usage experience is more important to her than sheer processing power. Sounds familiar doesn't it? Nintendo anyone? What I see in so many early business plans today is the old-fashioned notion of deep technology expertise, something most traditional investors still harp on. I see too many BMW engines being developed without attention being paid to the development of The Ultimate Driving Experience®. True, you can't build the driving experience without great engines, but BMW, like no other vendor understands that the total experience is the selling point. In the end, technology will become commoditized and its differentiation will be determined by the way it interacts...

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Excellent observation. Keeping this in mind will create very loyal customers. This is an older article, but still very essential for any kind of business.

more...
No comment yet.
Scooped by Marc Kneepkens
Scoop.it!

10 Tips Mark Cuban Would Give His Younger Self

10 Tips Mark Cuban Would Give His Younger Self | Competitive Edge | Scoop.it
As one of the most well-known sharks on Shark Tank, Mark Cuban didn't get where he is with luck alone. However, just like any other entrepreneur and investor, he had plenty of stumbles along the way. Just imagine how successful Cuban would be had he been able to give his younger self advice.

The next best thing is giving other young entrepreneurs advice. Are you willing to take the advice Cuban has to offer? If so, you can streamline the process and maybe even surpass his success one day. Here are ten tips Cuban would have given to his younger self that you can repurpose for your own goal setting:

1. Tunnel vision

"Stay focused and believe in yourself and trust your own ability and judgment," says Cuban. There will always come times when you doubt yourself, but they should be few and far between. Having a bit of tunnel vision can be very helpful to entrepreneurs as long as you're looking down the right tunnel.

2. On preparation

"If you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there." Of course, that doesn't mean there won't be plenty of obstacles. Unfortunately, too many people give up too soon. It's the figuring out how to get there that separates entrepreneurs from wantrepreneurs. Read more: click on title or image above.





Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"The team at Growthink delivered exceptional quality service in every aspect of their client services. Their staff of professionals were extremely instrumental in fine tuning my creative vision into a well developed business plan."
James E. Spence, Jr, Founder & CEO
At Bread Boutique





Marc Kneepkens's insight:

Experience is a good teacher. Mark Cuban may have a few good things to say. This sounds like pretty good business advice to me.

more...
No comment yet.
Rescooped by Marc Kneepkens from Lean EntrepreneurshiԀPassion
Scoop.it!

7 Steps to Defining Your Niche Market

7 Steps to Defining Your Niche Market | Competitive Edge | Scoop.it

Aiming for the right customers? Use this seven-step process to develop a profitable niche.

In their book, Start Your Own Business, the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain how you can find the right niche for your entrepreneurial needs.

You’ve come up with a great idea for a business, but you’re not ready to roll yet. Before you go any further, the next step is figuring out just who your market is.

Read more by clicking on title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"I have been receiving "Growing Your Empire" newsletter for about a year, and I appreciate the advice that you have been sharing on entrepreneurship - I have leveraged the information you’ve provided many times."
 Alex Stolyar



Via Oliver Durrer
Marc Kneepkens's insight:

Get it right from the start, this article will help by asking the right questions.

more...
No comment yet.
Rescooped by Marc Kneepkens from Travel Tech and Innovation
Scoop.it!

2014 - The Embolden Years: Change agents lead the way for digital transformation - Brian Solis

2014 - The Embolden Years: Change agents lead the way for digital transformation - Brian Solis | Competitive Edge | Scoop.it

2014 is upon us and it’s once again time to share our (Altimeter Group) predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that are on the horizon. Let’s use this time together wisely in the hopes of prioritizing our investments in relevant strategies and the time and resources necessary to bring them to life this year and next.

In 2013, Charlene Li and I published several reports, infographics, Slideshares, and even an ebook on the state and evolution of social business. I also published a new book that focused on the specific behavior of Generation-C and how they make and influence decisions, digitally, in each of the Four Moments of Truth.

The link between everything last year sets the stage for my work this year.

To read the full article, click on the title.

Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Luis Costa
Marc Kneepkens's insight:

This guy, Brian Solis, is right on the edge. He took his surfboard and is playing the big wave! If you want to get a handle on what 'change' means today for yourself and your business, read the article.

more...
No comment yet.