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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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What is NEURS.com? - YouTube

Explanation of the concept of NEURS.com

The platform that helps connect the entrepreneurial world.


Grab your invitation here: http://MarcK.neurs.net

Marc Kneepkens's insight:

I love this concept: linking entrepreneurs, providers, capital, business ideas, and resources. Take a look.

Here is a personal invitation: http://MarcK.neurs.net

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She Got Her Start as a Hooters Waitress. Now She Runs a Billion Dollar Company

She Got Her Start as a Hooters Waitress. Now She Runs a Billion Dollar Company | Competitive Edge | Scoop.it

One of the things our generation would really love to change in society is to see more female leaders in business. It's on the rise, there's no doubt about that, but we still feel there aren't enough female role models for women to learn and take notes from on how to find success while growing a business. That’s why when we got the chance to chat with Cinnabon President Kat Cole, we couldn’t wait to pick her brain and learn how a real female boss handles business.

You might have heard of Kat Cole before under headlines like “How a Former Hooter’s Waitress Became Cinnabon’s President,” but we found much more than what an interesting headline told us. Kat is the product of a hard working single mother, one of three daughters growing up on a $10 a week food budget in Jacksonville, Florida. The amazing story starts with what Kat learned in those challenging years growing up that made her an intelligent and ambitious woman that rose quickly in corporate America. Today she manages a billion dollar a year company, works to help women and bring water to villages in Rwanda and Ethiopia, and is poised to be one of the greatest role models for women everywhere who aspire to succeed in a business world mostly dominated by men.

To read the full article, click on the title.

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Via Alldens Lane
Marc Kneepkens's insight:

Another great success story about 'women in business'. It doesn't come without hard work and the willingness to start at the bottom, pull up your sleeves and go for it.

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thewarriorsnest's curator insight, February 12, 2014 4:57 PM

if you think that your current job isn't cutting it for you and your not sure if you have what it takes to be successful, then you need to read this article and how it can be done correctly

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Management Be Nimble - NYTimes.com

Management Be Nimble - NYTimes.com | Competitive Edge | Scoop.it

“We aspire to be the largest small company in our space.”

When Dominic Orr, the chief executive of Aruba Networks, said those words, he crystallized a goal I had heard many leaders express during the hundreds of interviews I’ve conducted for the Corner Office column: they want to foster a quick and nimble culture, with the enviable qualities of many start-ups, even as their companies grow.

All leaders and managers face this challenge, regardless of the size of their companies. Even the founders of Google have worried about losing the magic that helped propel their search engine’s phenomenal growth. When Larry Page announced that he was taking over the chief-executive role from Eric Schmidt a few years ago, he explained to reporters that the company needed to move faster and recapture the agility of its early days, before it grew into a colossus.

“One of the primary goals I have,” Mr. Page said at the time, “is to get Google to be a big company that has the nimbleness and soul and passion and speed of a start-up.”

To read the full article, click on the title.


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Via Beth Kanter
Marc Kneepkens's insight:

Excellent views on how to align people in companies to get focused and treat each other with respect.

The viewpoint of Beth Kanter on email is worthwhile reading too. Email is truly an issue because it is so bland, not only emails in the workplace but also in any kind of human interaction. It's so easy to misinterpret a few words since we ususally project our own images and emotions into the situation. Isn't that why 'emoticons' were invented?

Great article and comment.

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Beth Kanter's curator insight, January 5, 2014 8:40 PM

The Hazards of Email

Bring up the subject of workplace email during conversations with C.E.O.’s, and the mood often shifts. Email is a hot-button issue, and clearly a source of endless frustration.

The problem, of course, is that for all the obvious benefits of email in speeding communication, it is also a dangerous trap. Emails are too easily misinterpreted, with often-disastrous consequences for the culture of an organization, because they can damage whatever connective tissue exists between colleagues. Yet the allure of email is powerful, and people fall repeatedly into the same trap, thinking that email is the best way to accomplish a lot of work in a short time.

Many C.E.O.’s are perceptive observers of the hazards of email, and they establish a variety of rules in their companies to discourage its use and encourage people to talk instead.

“If there’s a conflict and you need to resolve it, you cannot really do it in an email because people don’t know tone,” said Nancy Aossey, chief executive of the International Medical Corps. “They don’t know expression. Even if they like you and they know you, they might not know if you were irritated or joking in an email. There are things we can say in conversation that you can’t say in email because people don’t know tone and expression.

“People change when they talk in person about a problem, not because they chicken out, but because they have the benefit of seeing the person, seeing their reaction, and getting a sense of the person. But arguing over email is about having the last word. It plays into something very dangerous in human behavior. You want to have the last word, and nothing brings that out more than email because you can sit there and hit ‘send,’ and then it just kind of ratchets up and you don’t have the benefit of knowing the tone.”

By talking over the phone or in person, you’ll not only avoid dangerous misunderstandings, but you’ll also develop relationships and a sense of trust with colleagues — essential ingredients in fostering the kind of high-performing culture that drives innovation.

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17 Small Business Owners Share Their Secret Weapons

17 Small Business Owners Share Their Secret Weapons | Competitive Edge | Scoop.it
We surveyed American small business owners to find their "secret weapon" for success.

Running a small business can be exceptionally rewarding, providing the opportunity to be your own boss and create jobs. But it's also incredibly difficult, and success or failure is yours to bear alone.

For a little insight and inspiration, we talked to several successful, highly motivated small business owners to find out how they make it work every day. 

Founders and business owners from around the U.S. shared their "secret weapon" that's helped them succeed. For some, it's a must-have technology. For others, it's a key management technique or a personal productivity hack. In all, it's the thing that sets them apart and gives them an edge.

To read the full article, click on the title.



Get your Free Business Plan Template here:

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Via The Fish Firm
Marc Kneepkens's insight:

Great insights and ideas from small business owners. If you have the time it's worthwile reading. Click on the 1 page view...

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First remote virtual surgery performed via Google Glass

First remote virtual surgery performed via Google Glass | Competitive Edge | Scoop.it

A University of Alabama at Birmingham (UAB) surgical team has performed one of the first surgeries using a telepresence augmented reality technology from VIPAAR in conjunction with Google Glass.

 

The combination of the two technologies could be an important step toward the development of useful, practical telemedicine.

VIPAAR (Virtual Interactive Presence in Augmented Reality) is commercializing a UAB-developed technology that provides real-time, two-way, interactive video conferencing.

 

UAB orthopedic surgeon Brent Ponce, M.D., performed a shoulder replacement surgery Sept. 12 at UAB Highlands Hospital in Birmingham. Watching and interacting with Ponce via the VIPAAR technology was Phani Dantuluri, M.D., from his office in Atlanta.

 

The VIPAAR technology allowed Dantuluri to see exactly what Ponce saw in the operating room and introduce his hands or instruments into the virtual surgical field.

 

At the same time, Ponce saw Dantuluri’s hands and instruments in his Google Glass display, along with his own field of view, as a merged-reality environment.

 

The two surgeons were able to discuss the case in a truly interactive fashion since Dantuluri could watch Ponce perform the surgery and simultaneously introduce his hands or instruments into Ponce’s view as if they were standing next to each other during the case.

 

“It’s real-time, real-life, right there, as opposed to a Skype or video conference call, which allows for dialogue back and forth but is not really interactive,” said Ponce.

 

UAB physicians say this kind of technology could greatly enhance patient care by allowing a veteran surgeon to remotely provide valuable expertise to less experienced surgeons.



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Via Ray and Terry's , Dr. Stefan Gruenwald
Marc Kneepkens's insight:

A great example of how Google Glass technology will bring new concepts to many industries.

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6 Basic Mistakes Marketers Make About Big Data

6 Basic Mistakes Marketers Make About Big Data | Competitive Edge | Scoop.it
Sure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past.

Now — for the first time — big data offers marketers the ability to predict the future, and thus make smarter allocation decisions today. Voilá.

It may be the biggest step yet toward fulfilling one of every CMO’s deepest desires. McKinsey calls it "the biggest game-changing opportunity for marketing and sales since the Internet went mainstream 20 years ago." And researchers at MIT found that companies injecting big data and analytics into their operations achieve, on average, 5 to 6 percent greater productivity and profitability than their peers.

Yet many marketers misread the value, impact and urgency of applying big data — and by extension, advanced marketing analytics. (For a deep dive, a good read is the newly-published Big Data: A Revolution That Will Transform How We Live, Work and Think, by Ken Cukier, Data editor of The Economist and Viktor Mayer-Schoenberger, professor at the Oxford Internet Institute, and the recent Harvard Business Review cover story "Advertising Analytics 2.0" by Wes Nichols.)

Below are six mistakes that marketers make about big data:

To read the full article, click on the title...


Market Research Guide: https://growthink.infusionsoft.com/go/research/gt4045/

Marc Kneepkens's insight:

Very good points, with the ever changing tools, data and circumstances, interpreting big data for marketing purposes has been very different. Good article.

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7 Steps to Ensure Your Home Based Business Remains a Long-Term Asset, Not Just a Short One-Time Fluke - Home Based Business Success Unfiltered

7 Steps to Ensure Your Home Based Business Remains a Long-Term Asset, Not Just a Short One-Time Fluke - Home Based Business Success Unfiltered | Competitive Edge | Scoop.it
Why is it that 95% of home based businesses never survive after 5 years? I promise you it's not what they're doing, it's how they're doing it.
Marc Kneepkens's insight:

Take your business up a couple of notches with Growthink's '8 figure Formula'. Only if you're serious about building a great business. https://growthink.infusionsoft.com/go/8ff/gt4045/

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Five Ways "No" Men Help Your Business

Five Ways "No" Men Help Your Business | Competitive Edge | Scoop.it
Everyone has heard of "yes" men in business, but do you have "no" men? These are the people who will play devil's advocate. Every business leader needs one.

I have taken this advice. In fact, my entire team is made up of “no” men. And, let me tell you, it’s hard.

H-A-R-D!

When you start a business from the ground up, put all of your sweat, tears, heart, and money into it, and have your entire life wrapped into it, it’s really hard to hear your baby is ugly.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Thomas Faltin
Marc Kneepkens's insight:

Yes, you do need some countering, different views, obstruction, nay-sayers. You need to be prepared when your product or service becomes public. If you don't have that in yourself, surround yourself with honest people telling you what they really think.

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How I Failed - the untold story

How I Failed - the untold story | Competitive Edge | Scoop.it

When you start out as an entrepreneur, it's just you and your idea, or you and your co-founders and your idea. Then you add customers, and they shape and mold you and that idea until you achieve the fabled "product-market fit." If you are lucky and diligent, you achieve that fit more than once, reinventing yourself with multiple products and multiple customer segments.

To read the full article, click on the title.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Justin Jones
Marc Kneepkens's insight:

Excellent article with a tremendous amount of wisdom. If you're an entrepreneur starting up a company, please read this now, it will save you a lot of trouble and you'll find plenty of good advice in building your company.


Read more about funding at www.Business-Funding-Insider.com

  • Tools and articles to help get funded
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  • Learn what investors are looking for
  • Deal Flow
  • Free Business Plan Templates
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Business Intelligence Trends for 2014

Business Intelligence Trends for 2014 | Competitive Edge | Scoop.it
Where's Business Intelligence going?
As anyone working with data these days knows, there is a massive wave of innovation in analytics today. Hundreds of companies from startups to Amazon and Google are making breakthroughs.

n the best spirit of innovation they are building on each other's work to make astounding progress on new concepts like NoSQL databases and cloud data warehouses.

But technology itself is never the whole story. People and organizations must absorb innovation to make it relevant. We see that happening at a mass level with some concepts that have been around for years, such as Agile Business Intelligence.

Flip through the slides on the right to see where we think Business Intelligence is headed in 2014.

To read the full article, click on the title.


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Great Jobs for Developers at Excellent Startups! 

at Fibonacci Sequence (US only)


Via Brian Larson, Marc Kneepkens
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Marc Kneepkens's curator insight, December 28, 2013 1:05 PM

Keep on seeing the big picture and following the trends is a must. Great information.

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How to Become an Expert in an Hour

How to Become an Expert in an Hour | Competitive Edge | Scoop.it
Concentrate your efforts and you can become an expert on a product or market niche fairly quickly. Here's how.

I use the same strategy over and over again to develop new product ideas for different industries -- including industries that are largely unfamiliar to me. Yes, it is important to develop expertise, but I think most entrepreneurs fail to realize how quickly they can gain the knowledge they need to begin inventing simple improvements to existing products. In fact, I’ve discovered that when I’m too close to a subject, it actually becomes harder for me to analyze it creatively and think outside the box. Knowing too much can limit you by what you think is possible and impossible.

In reality, becoming an expert is as simple as studying the past and present, and asking, “What’s been done before? What’s being done now?” Tracing the evolution of a specific product has inspired me to come up with new ideas many times. Discovering the thought processes behind other new ideas in the marketplace is also a useful exercise. Consider checking out resources like the New York Times Magazine’s Innovation section where they ask and answer, “Who made that?” about different products.

To read the full article, click on the title.



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Via Dave Phillipson
Marc Kneepkens's insight:

Good information. People like Tim Ferris became experts in different topics or activities in a very short time. It's a matter of focus and commitment. Just do it.

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How Tech is Leveling the Playing Field for Women Entrepreneurs | Business on GOOD

How Tech is Leveling the Playing Field for Women Entrepreneurs | Business on GOOD | Competitive Edge | Scoop.it

Finding entrepreneurs to jumpstart your small business is an old game, but the chances of bumping into the right one—between one looking to ride your idea and one looking to rig it with horsepower—depend on your gender and income level, a survey by the Kauffman Foundation has found.

The difference between the two is crucial. Most Americans are familiar with the run-of-the-mill entrepreneur, engaged in so-called “subsistence entrepreneurship”—or someone looking to support a business and maintain its livelihood.

To read the full article, click on the title.



Get your Free Business Plan Template here:

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Via Deb Bailey
Marc Kneepkens's insight:

Great article on 'Good' that shows that women are 'at least' as much succesful as men and are more savvy with funding money than their counterparts. Hopefully investors will take this information into account.

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NEW YORK: Four in Ten Marketing Executives Unprepared to Meet Objectives Due to Lack of Funding and Internal Inefficiencies, Accenture Study Finds | Business Wire | Rock Hill Herald Online

NEW YORK: Four in Ten Marketing Executives Unprepared to Meet Objectives Due to Lack of Funding and Internal Inefficiencies, Accenture Study Finds | Business Wire | Rock Hill Herald Online | Competitive Edge | Scoop.it
Four in 10 top marketing executives say they are not well prepared to meet their objectives, citing a lack of funding and inefficient business practices as the main impediments to improved performance, according to global research by Accenture...
Marc Kneepkens's insight:

Excellent analysis. Comments?


A company that helps entrepreneurs and startups with strategies and products to grow their businesses is Growthink. To get an idea of what they're doing, subscribe to their "Grow your Empire" newsletter, which is full of value every day. Great tips, information, advice. http://bit.ly/189fdTk

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