Design Thinking: A Unified Framework For Innovation | Competitive Edge | Scoop.it

Over the years the question of what makes some companies, and the people within, more or less creative than others has been studied ad nauseam. The idea of innovation within business has long been thrown around, it’s a kind of catchall term used for everything a company must do continue to remain relevant. We are led to believe that without a strong amount of “innovation,” your company is surely doomed. But the realities of innovation and creativity are much more complicated than simply a willingness to be more creative.

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Via Justin Jones, Günter Schumacher