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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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29 Free Marketing Tools To Improve Your Work Today

29 Free Marketing Tools To Improve Your Work Today | Competitive Edge | Scoop.it
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.

Aren’t shortcuts just the best?

While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.

Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.

That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!

To read the full article, click on the image or title.



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Via Jaana Nyström
Marc Kneepkens's insight:

Amazing, all the tools that are available.

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Jaana Nyström's curator insight, March 5, 3:14 PM

Interesting tools!

Rescooped by Marc Kneepkens from Travel Tech and Innovation
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2014 - The Embolden Years: Change agents lead the way for digital transformation - Brian Solis

2014 - The Embolden Years: Change agents lead the way for digital transformation - Brian Solis | Competitive Edge | Scoop.it

2014 is upon us and it’s once again time to share our (Altimeter Group) predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that are on the horizon. Let’s use this time together wisely in the hopes of prioritizing our investments in relevant strategies and the time and resources necessary to bring them to life this year and next.

In 2013, Charlene Li and I published several reports, infographics, Slideshares, and even an ebook on the state and evolution of social business. I also published a new book that focused on the specific behavior of Generation-C and how they make and influence decisions, digitally, in each of the Four Moments of Truth.

The link between everything last year sets the stage for my work this year.

To read the full article, click on the title.

Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Luis Costa
Marc Kneepkens's insight:

This guy, Brian Solis, is right on the edge. He took his surfboard and is playing the big wave! If you want to get a handle on what 'change' means today for yourself and your business, read the article.

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The 10 Commandments of Content Marketing - Jeffbullas's Blog

The 10 Commandments of Content Marketing - Jeffbullas's Blog | Competitive Edge | Scoop.it

In a dark cave called Google labs, 600 mathematicians with PhD’s who live on a diet of corporate provided designer food and who hang out in an office disguised as a playground flicked a switch.

They let the Hummingbird update to their search engine algorithms loose.

Their goal?

Make finding information with their search engine a great user experience for billions who use their search engine to find “content” that excites and salivates the senses.

Content is the lifeblood and cornerstone of this knowledge web that is driven by search and social networks.

Content marketing evolves

Savvy social media marketers had a light bulb moment while on a love fest with Mark Zuckerberg. They realized that they wouldn’t just keep chasing Facebook likes in ever decreasing circles and would add awesome content as a key tactic to their marketing arsenal.

This came together and started an online trend and tsunami of content creation and curation. Content marketing is now being woven into the DNA of digital marketers who understand the power of content to attract and sell. Let’s have a closer look at the key principles of content marketing.

Here are the 10 commandments of content marketing.


To read the full article, click on the title.


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http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Another great article from Jef Bullas. Very complete, relevant, and exactly to the point. Good stuff. Great to keep as a reminder when writing or sharing content.

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Four Ways Technology Is Changing How People Learn [Infographic]

Four Ways Technology Is Changing How People Learn [Infographic] | Competitive Edge | Scoop.it

"Today, more than ever before, technology plays an important role in society. It is changing and will continue to change every aspect of how we live. It is changing the way we communicate, the way we do business, how we learn and teach, and even it’s changing the way our brains work."

Click on the infographic to make it big and read the full article.


Get your Free Business Plan Template here:

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Via Beth Dichter
Marc Kneepkens's insight:

Being online and staying competitive is a constant process of learning, integrating new technologies, updating, researching.

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Beth Dichter's curator insight, February 22, 7:05 AM

This infographic provides four key points about e-learning. When you click through to the post you will find detailed descriptions for each of the four ways technology is changing how people learn.

* What does it mean to move from individual to collaborative learning?

* What is this shift from passive to active or brain based learning?
* Technology and differentiated instruction - how does technology assist with this?  (Please note one paragraph is duplicated in this section.)

* Multitasking - Does it work?

The infographic is very simple and it worth reading the text (which is above the inforgraphic when you click through).

Miloš Bajčetić's curator insight, February 23, 10:08 AM

"However, its proven that under most conditions, the brain cannot do two complex tasks at the same time. It can happen only when the two tasks are both very simple and when they don’t compete with each other for the same mental resources"

Rescooped by Marc Kneepkens from Startup Revolution
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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Competitive Edge | Scoop.it

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."

The ZMOT as it's abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

In a world where consumers "Google it" to begin their digital journey, ZMOT revealed that brands need to re-think the connected experience and the resulting click path. But what happens when the web sites that appear in traditional Google search results no longer suffice for someone so connected that impatience becomes a virtue? This is after all someone who begins the journey on a smart phone or tablet tapping review sites and social networks to make information come to them before conducting formal research. Some call it the lazy web. Others refer to it as the social web. In the end, it's just how people make information come to them. Once they do, it becomes the norm.

To read the full article, click on the title.



Get your Free Business Plan Template here:

http://bit.ly/1aKy7km


Via Rami Kantari, Thomas Faltin, Martin (Marty) Smith
Marc Kneepkens's insight:

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

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Martin (Marty) Smith's curator insight, November 22, 2013 1:26 AM

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




Amanda Groover's curator insight, November 23, 2013 10:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!