If you’re starting a company, chances are you can build a product. Almost every failed startup has a product.
What failed startups don’t have are enough customers.
Marc Andreessen, founder of Netscape and VC firm Andreessen-Horowitz, sums up this problem:
“The number one reason that we pass on entrepreneurs we’d otherwise like to back is their focusing on product to the exclusion of everything else. Many entrepreneurs who build great products simply don’t have a good distribution strategy. Even worse is when they insist that they don’t need one, or call [their] no distribution strategy a ‘viral marketing strategy.’”
A common story goes like this: founders build something people want by following a sound product development strategy. They spend their time building new features early users say they want.
Then, after months of heads-down product development, they launch, only to become frustrated when customers don’t flock to them.
(This is guest post by Justin Mares, Co-author of Traction. If you build a great product in the forest, it will die too in the forest, unless you also build inroads to your product.
In this post, Justin shares this key lesson for when and how to pursue channel building while running lean.
Enjoy… Read more: http://snip.ly/naLT
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