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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
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The 50% Rule for Traction

The 50% Rule for Traction | Competitive Edge |

If you’re starting a company, chances are you can build a product. Almost every failed startup has a product.

What failed startups don’t have are enough customers.

Marc Andreessen, founder of Netscape and VC firm Andreessen-Horowitz, sums up this problem:

“The number one reason that we pass on entrepreneurs we’d otherwise like to back is their focusing on product to the exclusion of everything else. Many entrepreneurs who build great products simply don’t have a good distribution strategy. Even worse is when they insist that they don’t need one, or call [their] no distribution strategy a ‘viral marketing strategy.’”

A common story goes like this: founders build something people want by following a sound product development strategy. They spend their time building new features early users say they want.

Then, after months of heads-down product development, they launch, only to become frustrated when customers don’t flock to them.

(This is guest post by Justin Mares, Co-author of Traction. If you build a great product in the forest, it will die too in the forest, unless you also build inroads to your product.
In this post, Justin shares this key lesson for when and how to pursue channel building while running lean.
Enjoy…  Read more:

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"Growthink is a full-service business, representing you through the whole process - very important value-added service. We've been very impressed with the professionalism and kindness that Growthink has shown us in the rather complicated world of commercial financing."

Debra Soto
Freeballer Surfwear

Marc Kneepkens's insight:

Develop a product and don't forget the marketing. Start doing it at the same time is the idea of this article. The 50% rule makes a lot of sense.

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10 Things Great Talent Always Does

10 Things Great Talent Always Does | Competitive Edge |
Recruiting top performers for your company can multiply its success.

Finding amazing talent is a tricky process. Making talent recruitment a top priority can multiply the success of an organization.

To recognize great talent, hiring managers can look for the following signs instead of paying attention only to resumes and cover letters.

Here are 10 things people possessing great talent always do:

1. They talk about their long-term goals.

Talented candidates aren’t afraid of their future. In fact, they’re excited about their career and what’s in store.

Ask candidates about their long-term goals during a job interview. Those with great talent will talk about their prospective future with the company and what they plan to accomplish if hired.

2. They’re resourceful and prepared for anything.

Great talent is prepared for any situation. The ability to think and act on the spot is a quality few people have.

People with top-notch talent know their resume inside and out, have their portfolio ready and can answer interview questions without stumbling over their thoughts.

3. They display confidence in any situation.

There’s a fine line between confidence and arrogance when identifying top talent. Confident individuals, however, can handle any situation and accept the reality that it’s OK to be wrong.

During the interview, ask candidates about their weaknesses. Look for a candidate who can confidently speak about weaknesses and explain the lessons they have learned.

4. They market their versatility.

Individuals who are truly talented possess a wide range of skills and can transfer them to different roles and succeed.

Ask candidates about a time when they had to try something new or apply their skills in an unusual situation. A good candidate will be able to share an experience or two.

5. They prioritize results.

Talented people care about results. They have a burning passion to accomplish their goals, both in their personal life or career.

Those who possess top talent will talk about what they want to accomplish once hired without the interviewer having to ask.

6. They ask smart questions.

Bright individuals are curious people. Because of this, they’ll ask questions to learn more about an organization and how it functions.

During the interview, a talented candidate will ask questions about what he or she is expected to accomplish if hired. They will inquire about the attributes of the top performers at the company and about what it takes to drive results.

7. They’re extremely flexible.

Many organizations continuously update their goals and implement new strategies. Top talent can adjust to such changes without becoming derailed from success.

Ask candidates about a time when they had to quickly adapt to a new situation and what happened.

8. They’re comfortable with taking risks.

Risk taking is involved at any business. Talented people aren’t afraid of pushing the envelope to discover new ideas.

Ask candidates about a time where they had to take a risk. Their response should provide enough insight about whether they can take big enough risks.

9. They bring passion to the position and organization.

This might seem like a cliché, but passion is a quality that sets apart those with great talent from lackluster candidates.

When a talented person is passionate about what he or she does, that individual is not afraid to tell a prospective employer. In fact, when someone is truly passionate, a hiring manager can see it in the individual's personality and previous experience.

10. They communicate effectively with a variety of stakeholders.

Strong communicators have the ability to take organizations to the next level.

When speaking to candidates over the phone or in person or exchanging emails, pay close attention to how they communicate. This gives employers a better indication of their communication skills.

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Via Tammie Nemecek
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Rescooped by Marc Kneepkens from Mobile Development News!!

GPlus How2Girl: How To Start A Private Hangout In A G+ Community

GPlus How2Girl: How To Start A Private Hangout In A G+ Community | Competitive Edge |

Private communities are a great way to take your relationships to the next level, offer group connections with your online programme members, create support groups, masterminds and much much more.

One of the great things when you have a community, is that you can also initiate community only private Hangout chats and video calls.

To read the full article, click on the title.

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Great Jobs for Developers at Excellent Startups! 

at Fibonacci Sequence (US only)

Via Jaana Nyström, Marc Kneepkens
Jaana Nyström's curator insight, January 1, 2014 12:55 PM

Great tool for businesses:  Private communities and Hangouts!

Marc Kneepkens's curator insight, January 2, 2014 11:40 AM

Great information, there is still lots to learn about Google+

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7 Key Steps to a Growth Strategy That Works Immediately

7 Key Steps to a Growth Strategy That Works Immediately | Competitive Edge |

If you don't have a tangible plan, you're actually losing business -- or you're increasing the chance of losing business to competitors.

If only half of startups survive more than five years and only one-third make it to 10, what’s the one thing you could do to ensure your company is sustainable? The answer is to create a growth strategy for your business, of course.

A growth strategy involves more than simply envisioning long-term success. If you don’t have a tangible plan, you’re actually losing business -- or you’re increasing the chance of losing business to competitors.

The key with any growth strategy is to be deliberate. Figure out the rate-limiting step in your growth, and pour as much fuel on the fire as possible. But for this to be beneficial, you need to take the following steps: Read more here:

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"I have been receiving "Growing Your Empire" newsletter for about a year, and I appreciate the advice that you have been sharing on entrepreneurship - I have leveraged the information you've provided many times."
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Marc Kneepkens's insight:

A good growth strategy is absolutely necessary for building a new business or startup.

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Rescooped by Marc Kneepkens from Mobile Development News!!

Mobile Marketing: 50 Ways to Promote Your iPhone App

Mobile Marketing: 50 Ways to Promote Your iPhone App | Competitive Edge |

A nearly perfect mobile marketing plan and follow-up execution will fall short if the underlying app is uninspiring, bug-ridden or unremarkable. In addition, a well-designed, compelling app thrown in the mix of 50,000+ apps and unsupported by marketing, would likely disappoint. An integrated approach is most effective, with all components complementing and leveraging one another. A commitment to an integrated marketing plan and continued improvements to the app itself, will increase your probability of a sustained advantage in the marketplace.

To see the site with full information, click on the title or image.

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Marc Kneepkens's insight:

Lots of great marketing ideas that can be applied to marketing apps and much more.

Marc Kneepkens's curator insight, April 28, 2014 8:47 PM

Excellent. Very true, the best app in the world will not get anywhere if no one knows about it. Marketing in many ways will leverage it all the way.  Many good ideas here.