Competitive Edge
Follow
Find tag "curating"
15.9K views | +69 today
Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
Your new post is loading...
Your new post is loading...
Rescooped by Marc Kneepkens from Curation & The Future of Publishing
Scoop.it!

Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Competitive Edge | Scoop.it

The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.

Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization. Great curators comment and share experience across content, authors and themes.

Great curators such as Robin Good or our host Jan Gordon see patterns others don’t.

I shocked Phil Buckely’s Raleigh SEO Meetup recently by suggesting the optimal ratio of curation to creation may be as high as 90% curation to 10% creation. Creating content is expensive. Curation, by comparison, is much less expensive.

To read the full article, click on the title.



Get your Free Business Plan Template here:

http://bit.ly/1aKy7km




Via Guillaume Decugis
Marc Kneepkens's insight:

The point of curation is to share more and better content than you can produce just by yourself. I agree with Marty's 90%-10%. I want my  following to be fully informed, so that they can make better choices about funding, marketing, and growing.  Great article, with some great ideas about using curation..

more...
ELISA TANGKEARUNG's curator insight, November 21, 2013 10:36 AM

..

Bonnie McEwan's curator insight, November 22, 2013 12:47 PM

Another point in favor of curation over origination is that is it generally less time consuming. You can be a real player in the curation area and still have enough time to spend on client work and other tasks.

Lori Wilk's curator insight, November 22, 2013 1:44 PM

This is so true. I often get immediate support and responses to content I have curated #curation#socialmedia

Rescooped by Marc Kneepkens from Social Marketing and SEO
Scoop.it!

How Retailers Can Use Social Media To Attract More Customers

How Retailers Can Use Social Media To Attract More Customers | Competitive Edge | Scoop.it

If your business marketing plan doesn't include social media strategies, you're already dead in the water. 


Via The Fish Firm, Ally Greer
Marc Kneepkens's insight:

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

more...
Ellaine Wilson's comment, May 24, 2013 11:22 AM
There is no doubt that social media can bring in more traffic to your business
Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

Rescooped by Marc Kneepkens from Mobile Development News!
Scoop.it!

In defense of the niche: content marketing and the rise of the smart web

In defense of the niche: content marketing and the rise of the smart web | Competitive Edge | Scoop.it

Author and entrepreneur Seth Godin once said that “Marketing is no longer about the stuff that you make, but about the stories you tell.” Even for those folks who’ve never so much as heard of lead-gen or nurture programs,

the importance of relevant content and compelling narrative has never been so necessary as it is today — especially because the digital sea is brimming with the wreckage of too many voices with far too little exposure.

That doesn’t seem to stop the superfluousness from spreading, though, and quickly drowning out a lot of the more substantial content that arguably deserves a bigger platform. The Internet is a minefield, and discovering anything worthwhile is often an accident (which is, of course, why the content curation movement started up in the first place).

But what is it, exactly, that makes content more globally valuable, shareable, accepted, meaningful, or engaging?


To read the full article, click on the title.


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
more...
Marc Kneepkens's curator insight, August 14, 2013 8:29 PM

Directly from the Scoop.it Blog.