The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.
Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization. Great curators comment and share experience across content, authors and themes.
Great curators such as Robin Good or our host Jan Gordon see patterns others don’t.
I shocked Phil Buckely’s Raleigh SEO Meetup recently by suggesting the optimal ratio of curation to creation may be as high as 90% curation to 10% creation. Creating content is expensive. Curation, by comparison, is much less expensive.
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Via Guillaume Decugis