This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.
Hiral Sanghavi and his wife Yoganshi Shah launched a Kickstarter campaign to raise money to fund the production of the all-in-one travel jacket they invented together. The goal they published on the Kickstarter campaign website was $20,000. To date, they have raised more than $10.6 million. By any measure, that’s blockbuster, exponential, super-crazy success.
Also, it means that Sanghavi and Shah now need to manufacture and produce 80,000 jackets.
That’s no small order. That’s a lot of jackets. And, that’s a lot of very complicated jackets to make, too. The BauBax travel jackets have fifteen unique and highly customized features all designed to make travel more convenient. For example, the BauBax jacket includes a built-in neck pillow, a koozie drink pocket and iPad pocket, among other features. Also, the travel jacket comes in four styles for both men and women: windbreaker, bomber, sweatshirt and blazer. Read more: click image or title.
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