Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding And Ended Up Raising More Than $10 Million. Here's What Happened Next.

The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding And Ended Up Raising More Than $10 Million. Here's What Happened Next. | Competitive Edge | Scoop.it
This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.

Hiral Sanghavi and his wife Yoganshi Shah launched a Kickstarter campaign to raise money to fund the production of the all-in-one travel jacket they invented together. The goal they published on the Kickstarter campaign website was $20,000. To date, they have raised more than $10.6 million. By any measure, that’s blockbuster, exponential, super-crazy success.

Also, it means that Sanghavi and Shah now need to manufacture and produce 80,000 jackets.

That’s no small order. That’s a lot of jackets. And, that’s a lot of very complicated jackets to make, too. The BauBax travel jackets have fifteen unique and highly customized features all designed to make travel more convenient. For example, the BauBax jacket includes a built-in neck pillow, a koozie drink pocket and iPad pocket, among other features. Also, the travel jacket comes in four styles for both men and women: windbreaker, bomber, sweatshirt and blazer. Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:

Great story, inspiring. What a challenge! Even successful #crowdfunding is challenging.

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Marc Kneepkens's curator insight, December 2, 2015 2:06 PM

Success in  #crowdfunding can be challenging. This is where it starts.

Inventology's curator insight, December 7, 2015 1:13 AM

Great story, inspiring. What a challenge! Even successful #crowdfunding is challenging.

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50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog

50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog | Competitive Edge | Scoop.it
These 50 social media monitoring and management tools help you gather intelligence about your social media marketing efforts.


Some great new tools here.

Marc Kneepkens's insight:

Pick up your 'Free Businesss Plan Template' here:

 https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Competitive Edge | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Marc Kneepkens's insight:

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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The great Facebook exodus has begun

The great Facebook exodus has begun | Competitive Edge | Scoop.it
Facebook is shedding users. What's happening to the world's biggest social network?
Marc Kneepkens's insight:

Have you spent less time on Facebook lately? I have. I was expecting something like this. My precious time goes to more essential tasks.

Like my site: www.Business-Funding-Insider.com Take a look, good information.

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5 Things Every Presenter Should Know About People, Animated

5 Things Every Presenter Should Know About People, Animated | Competitive Edge | Scoop.it
On the art of moving words that move people.

"The human brain starts working the moment you are born and never stops until you stand up t
Marc Kneepkens's insight:

This is excellent. Ever been worried about public speaking or presenting? Watch this.



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5 Techniques to Scare Competitors Out of the Market

5 Techniques to Scare Competitors Out of the Market | Competitive Edge | Scoop.it
On many levels, competition is good.For example, when you start a business, you want there to be competition.
Marc Kneepkens's insight:

More free valuable tips, every day. Get Growthinks free email newsletter, lots of value. Worth the time. https://growthink.infusionsoft.com/go/gye/gt4045/

Some reader's feedback:

What You're Saying

"I am here to thank Dave and all contributors for their passion to assist and guide others along their way.

"I recently purged my email subscription list.
 
However, your newsletter and the New York Times are the only two I kept outside of my direct industry emails.
 
You are succinct and relevant in this info-jammed world.
 
Here's to your success!"
 
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Fine-arts schools aim to spark students' entrepreneurial savvy

Fine-arts schools aim to spark students' entrepreneurial savvy | Competitive Edge | Scoop.it
As crowdfunding sites like Kickstarter become more accessible than moneyed patrons, fine-arts schools want to spark students' entrepreneurial savvy.

As crowdfunding sites like Kickstarter become more accessible than moneyed patrons, fine-arts schools want to spark students' entrepreneurial savvy.

The Juilliard School, the Berklee College of Music in Boston and the San Francisco Conservatory of Music have embraced programs or courses aimed at developing students' business acumen alongside their artistic skill. Entrepreneurship is also a hot topic in courses at the Rhode Island School of Design and the Otis College of Art and Design in Los Angeles, while the certificate program in design entrepreneurship at Pratt Institute of New York has been in such high demand that the school is expanding the program to accommodate more students.

Focusing on craft alone won't prepare students for life as a working artist, says Joseph W. Polisi, president of the Juilliard School, which holds workshops that encourage an entrepreneurial mind-set; in one session, students pitched business ideas to Tony Award-winning producer Bruce Robert Harris.

Students "can't think that the only world out there is the world that existed" when artists were able to concentrate on their art alone, says Mr. Polisi. "That world, to a great degree, is gone."

Sites like YouTube and SoundCloud, which allow users to post music and videos, have changed the way musicians get noticed and have intensified competition for jobs and recording contracts, students and administrators say. Even for classical and jazz musicians, record labels are more likely to sign an artist who already has a ready-made following online.

The Berklee College of Music has begun holding YouTube "hack days," bringing students together with artists popular on YouTube such as Berklee alumnus AJ Rafael, along with Andres Palmiter, an audience-development strategist at the video platform. During the most recent hack day in March, students made their own performance videos in under 24 hours, and learned about the factors that go into a video's viral success.

Students "have to approach and think about what they're doing in the same way an entrepreneur does and the same way that a startup does," says Panos Panay, the managing director of Berklee College of Music's new Institute for Creative Entrepreneurship, or BerkleeICE.

BerkleeICE is also adding two elective courses this fall: one where students work with startups on such projects as designing apps or improving instruments, and another where students spend a semester forming their own music-focused startups. Mr. Panay, a Berklee alum who sold his own startup, Sonicbids—a site for performers and promoters to post about jobs—for about $15 million, will teach both classes.

Colin Thurmond, a doctoral student at the New England Conservatory of Music in Boston, has received three entrepreneurship grants valued at about $4,000 in total from his school, two of which helped fund a performance-design company he co-founded, and another for his online guitar boot camp.

The school, which has funded over 60 projects since 2010, says it wants students to not just learn about startups, but to create them as well. Mr. Thurmond said the grants and ventures have helped him pay for school while continuing to perform.

"It becomes less about one single stream of income," he says. "I want to be able to make my career doing things that I love."

As part of a multimillion-dollar initiative to prepare students for a wider variety of careers in the ever-changing music industry, the San Francisco Conservatory of Music is building a music technology facility and expects to add a battery of professional development courses in which students will learn how to write a press release, read financial statements and use crowdfunding websites like Kickstarter.

Assistant Dean MaryClare Brzytwa says the goal is to make graduates viable candidates for jobs as record engineers, independent composers and music supervisors for film and television.

"Many students don't have the practical digital skills necessary to actually secure employment in the field," says Ms. Brzytwa.

The Otis College of Art and Design in Los Angeles offers a course with nearby Loyola Marymount University on the development, funding and marketing of products such as the iPhone.

Working designers today need a broader understanding of the businesses they work in, playing a role at marketing and sales meetings, says Steve McAdam, academic chair of product design at Otis and a former toy designer at Mattel Inc.

"Because innovation is so important," Mr. McAdam says, "it has become clear that designers have to become leaders, and leaders have to become designers."



Get your Free Business Plan Template here: http://bit.ly/1aKy7km





Via Comfortable Home Design
Marc Kneepkens's insight:

No matter what you do, you still have to sell your service, product or craft to your public. It's great to see how crowdfunding brings that notion to art schools or anyone in general trying to commercialize what they have.

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Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company

Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company | Competitive Edge | Scoop.it
Twelve emerging technologies—including the mobile Internet, autonomous vehicles, and advanced genomics—have the potential to truly reshape the world in which we live and work.
Marc Kneepkens's insight:

Great report from McKinsey, 'Need to Know'!

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The Sandwich That Ate the World

The Sandwich That Ate the World | Competitive Edge | Scoop.it
The founder of the world's largest restaurant chain explains how Subway became ubiquitous, and why surpassing his biggest rival came as something as a letdown.
Marc Kneepkens's insight:

If you really intend to build a successful company like this, take a look at this presentation from Dave Lavinsky, President of Growthink, the company that has helped many entrepreneurs and startups to grow into million dollar businesses.


Dave explains how to access the information to grow an 8-figure business.


Dave has created tools and products to 'cut the corners', to avoid the most common mistakes, and to go for the 'home-runs'. He created funding formulas, his 'Insider Circle', the 'Growthink University', and much more.


Take 20 minutes of your time and watch his 8-figure presentation:

https://growthink.infusionsoft.com/go/8ff/gt4045/ Good info.

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Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) | Competitive Edge | Scoop.it
Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at Bran...
Marc Kneepkens's insight:

Fabulous advice from Tim Ferris. Check out this strategy if you're serious about a succesful crowdfunding campaign.


Some basics about crowdfunding: http://www.business-funding-insider.com/crowdfunding-startups.html


Use the Crowdfunding Pitch Formula from Dave Lavinsky to top it all off, watch the presentation video: https://growthink.infusionsoft.com/go/freemoney/gt4045/

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Jose Gonzalez's curator insight, May 6, 2013 1:03 AM

Exactly my point !

Thanks,

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7 Steps to Ensure Your Home Based Business Remains a Long-Term Asset, Not Just a Short One-Time Fluke - Home Based Business Success Unfiltered

7 Steps to Ensure Your Home Based Business Remains a Long-Term Asset, Not Just a Short One-Time Fluke - Home Based Business Success Unfiltered | Competitive Edge | Scoop.it
Why is it that 95% of home based businesses never survive after 5 years? I promise you it's not what they're doing, it's how they're doing it.
Marc Kneepkens's insight:

Take your business up a couple of notches with Growthink's '8 figure Formula'. Only if you're serious about building a great business. https://growthink.infusionsoft.com/go/8ff/gt4045/

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