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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Netflix: The Red Menace

Netflix: The Red Menace | Competitive Edge | Scoop.it

Just when Hollywood thought it had Netflix figured out that red envelope company flipped the script creating a playbook for any business that aspires to upend an industry. It's about to do it again.

On the August evening that opens the Edinburgh International Television Festival, Kevin Spacey is giving the keynote speech, a jeremiad against his hosts delivered with all the fervor of a Tea Party populist railing against Washington.

The Oscar-winning thespian looks like a politician, his hair perfectly in place and his suit a somber charcoal. He emotes like a politician, too, as he launches into a withering takedown of the traditional way that Hollywood makes television, lambasting everything from the pilot process to TV executives ("those network people") who are always "sticking their fingers in creative decisions and having opinions about everything." And like the scheming pol he plays on House of Cards, the Netflix drama whose first season debuted in February 2013 and for which Spacey earned an Emmy nomination, Spacey offers his speech in silky soundbites uttered in his perfect, Juilliard-trained diction. It's the sweet sound of impending doom.

To read the full article, click on the title.

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Via Guillaume Decugis
Marc Kneepkens's insight:

Wow, great article. It tells the Netflix story, and makes you understand that whole 'streaming videot' business and "Hollywood" in a completely different way.

Startups can learn what 'disruptive' really means, and what the risks and challenges involve.

Long article, but worthwhile read!

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Guillaume Decugis's curator insight, January 18, 2014 12:58 PM

Great read for any entrepreneur who's thinking about disrupting an industry. The way Netflix is beating Hollywood at its own game and hen changing hose rules is impressive. Of course, this is the doing of a large established startup but even earlier stage startups can learn from that story. 

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Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Competitive Edge | Scoop.it

The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.

Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization. Great curators comment and share experience across content, authors and themes.

Great curators such as Robin Good or our host Jan Gordon see patterns others don’t.

I shocked Phil Buckely’s Raleigh SEO Meetup recently by suggesting the optimal ratio of curation to creation may be as high as 90% curation to 10% creation. Creating content is expensive. Curation, by comparison, is much less expensive.

To read the full article, click on the title.



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Via Guillaume Decugis
Marc Kneepkens's insight:

The point of curation is to share more and better content than you can produce just by yourself. I agree with Marty's 90%-10%. I want my  following to be fully informed, so that they can make better choices about funding, marketing, and growing.  Great article, with some great ideas about using curation..

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ELISA TANGKEARUNG's curator insight, November 21, 2013 10:36 AM

..

Bonnie McEwan's curator insight, November 22, 2013 12:47 PM

Another point in favor of curation over origination is that is it generally less time consuming. You can be a real player in the curation area and still have enough time to spend on client work and other tasks.

Lori Wilk's curator insight, November 22, 2013 1:44 PM

This is so true. I often get immediate support and responses to content I have curated #curation#socialmedia

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Ten Benefits of Using Infographics - SiteProNews

Ten Benefits of Using Infographics - SiteProNews | Competitive Edge | Scoop.it

According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....

To read the full article, click on the title.


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Via Jeff Domansky, Marc Kneepkens
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Jeff Domansky's curator insight, November 6, 2013 8:33 AM

Just the basics. 10 tips for infographics success.

Marc Kneepkens's curator insight, November 6, 2013 9:20 AM

More and more infographics are telling great stories. Explore a great tool of 'visual' communications.

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In defense of the niche: content marketing and the rise of the smart web

In defense of the niche: content marketing and the rise of the smart web | Competitive Edge | Scoop.it

Author and entrepreneur Seth Godin once said that “Marketing is no longer about the stuff that you make, but about the stories you tell.” Even for those folks who’ve never so much as heard of lead-gen or nurture programs,

the importance of relevant content and compelling narrative has never been so necessary as it is today — especially because the digital sea is brimming with the wreckage of too many voices with far too little exposure.

That doesn’t seem to stop the superfluousness from spreading, though, and quickly drowning out a lot of the more substantial content that arguably deserves a bigger platform. The Internet is a minefield, and discovering anything worthwhile is often an accident (which is, of course, why the content curation movement started up in the first place).

But what is it, exactly, that makes content more globally valuable, shareable, accepted, meaningful, or engaging?


To read the full article, click on the title.


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Marc Kneepkens's curator insight, August 14, 2013 8:29 PM

Directly from the Scoop.it Blog.

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How to Create Magnetic Marketing Content

How to Create Magnetic Marketing Content | Competitive Edge | Scoop.it

How would you like to be able to create content so desirable that people can’t help but take you up on your incredible offer? It’s every marketer’s dream – to hit on something that’s both entertaining but also refreshingly honest.

Although very few of us can claim to fulfill such a tall order – there are companies out there who have completely revolutionized how people see them – so that they’re no longer just another “me too” player in a crowded sphere, but something worth paying attention to.

Want that same kind of attention for your own business? Here’s how:

To read the full article, click on the title.



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Via Marty Koenig
Marc Kneepkens's insight:

Very well written article that helps understand what your clients are looking for, and how to create that while keeping them 'entertained, focused and what you offer, and respecting you for what you offer'.

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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | Competitive Edge | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....



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Via Jeff Domansky, Karen Dietz
Marc Kneepkens's insight:

The importance of videos is growing. This is good information for your content strategy.

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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

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The 10 Commandments of Content Marketing - Jeffbullas's Blog

The 10 Commandments of Content Marketing - Jeffbullas's Blog | Competitive Edge | Scoop.it

In a dark cave called Google labs, 600 mathematicians with PhD’s who live on a diet of corporate provided designer food and who hang out in an office disguised as a playground flicked a switch.

They let the Hummingbird update to their search engine algorithms loose.

Their goal?

Make finding information with their search engine a great user experience for billions who use their search engine to find “content” that excites and salivates the senses.

Content is the lifeblood and cornerstone of this knowledge web that is driven by search and social networks.

Content marketing evolves

Savvy social media marketers had a light bulb moment while on a love fest with Mark Zuckerberg. They realized that they wouldn’t just keep chasing Facebook likes in ever decreasing circles and would add awesome content as a key tactic to their marketing arsenal.

This came together and started an online trend and tsunami of content creation and curation. Content marketing is now being woven into the DNA of digital marketers who understand the power of content to attract and sell. Let’s have a closer look at the key principles of content marketing.

Here are the 10 commandments of content marketing.


To read the full article, click on the title.


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Marc Kneepkens's insight:

Another great article from Jef Bullas. Very complete, relevant, and exactly to the point. Good stuff. Great to keep as a reminder when writing or sharing content.

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Competitive Edge | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Marc Kneepkens's insight:

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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