Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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How To Build A Business That Matters

How To Build A Business That Matters | Competitive Edge | Scoop.it

We spoke to people who have helped build successful, seemingly enduring companies about what it takes to create a meaningful business.

It's now easier than ever to launch a company. But while 400,000 businesses flood the market in the United States every year, the vast majority of these will never get off the ground, much less be around in five years. By some estimates 80% percent of all startups will crash and burn.

So what are the secrets of companies that are able to stand the test of time? What does it take to create a business that matters to the world?

To begin to answer these questions, we've spoken to people from a wide range of industries—from beauty to technology to furniture—who have helped build successful and seemingly enduring businesses. While they each have their own strategies for creating products that stand out in a crowded marketplace, there was one thread that connected their outlooks: Each was fixated with understanding and catering to the needs of their customers.

Take Dropbox's head of design, for instance, who ensures that someone from his team is spending time with users every single day to find ways to improve the way that people work and collaborate online. Or how the founders of Birchbox have found ways to delight their customers at every stage of the purchasing process.

These people believe that mattering as a business means bringing value, delight, and meaning to the lives of their customers. Read on to learn how they work to create businesses that not only sell top-notch products or experiences, but also inspire others. Read more: click image or title.



Get your Free Business Plan Template here: http://bit.l/1aKy7km


Marc Kneepkens's insight:

Finding #concepts that differentiate your business from the 'regular' way of doing things seems to be the key to being successful. Serve your clients, create something special, bring solutions.

Great great article. Highly recommended.


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The Startup Curve

The Startup Curve | Competitive Edge | Scoop.it

oh no ... the trough of sorrow




Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Justin Jones
Marc Kneepkens's insight:

It's a learning process. When reality hits, the 'work' comes. Mastery and success are much later. The work needs to be done.

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Can You Predict a Startup’s Success Based on the Concept Alone?

Can You Predict a Startup’s Success Based on the Concept Alone? | Competitive Edge | Scoop.it
Research suggests you can—but only in some industries.

It’s easy to make fun of bad startup ideas – Airbnb for toilets? – but it’s not so easy to pick the good ones ahead of time. Just ask venture capitalists, the vast majority of whom lose money. The difficulty of separating good ideas from bad is part of why angel investors end up investing based largely on the founding team.

So does the initial idea matter at all to a startup’s success?

New research helps answer this question and reinforces just how hard it is to pick a startup based on the idea alone. The paper, by Erin Scott of the National University of Singapore, Pian Shu of Harvard Business School, and Roman Lubynsky of MIT, finds that the perceived quality of a startup idea predicts success in some sectors, but not in others. If you’re investing in startups in life sciences or energy, for instance, the initial idea seems to matter more than if you’re investing in software or consumer products. Read more: click image or title.


Get your Free Business Plan Template here: http://bit.l/1aKy7km


Marc Kneepkens's insight:

It better be a combination of multiple factors: #idea, #team, #mentors, etc.

Increase the chances of finding #seedfunding.


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