Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Breaking Through To Build Your Business

Breaking Through To Build Your Business | Competitive Edge | Scoop.it

Has your business stopped growing? Do your employees go from task to task with proficiency but with no vigor? Often in life and especially with work, becoming comfortable and eventually stagnant in a routine can seem unavoidable.

A business which does the same old to simply stay afloat is bound to sink in this world. If you and your employees are bored with your business-then do something about it! Finding a new angle and adding some spice to the bland palate of your business’s platform can mean not only survival, but it can also bring your business to an entirely new echelon you had never dreamed of before. Besides, when you started your business, wasn’t your intention to grow and become a titan in your industry and not merely a pawn?

Although it requires extra work, some creativity, and may put you in a challenging situation, diversifying your business and finding fresh, innovative blood-so to speak-could be your lifeline. As Leonardo da Vinci said:

“Iron rusts from disuse, stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigors of the mind.”

Although you may be excited by the prospect of changing and invigorating your business, the process can seem daunting. Here are three simple steps from an Entrepreneur article by contributor Erika Napoletano to help you get the wheels of change turning:


To read the full article, click on the title.


Get your Free Business Plan Template here:

Marc Kneepkens's insight:

Some good ideas to keep your business 'fresh and alive'. Innovating constantly is a must with technology changing rapidly and competition growing more intense all the time.

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7 Steps to Simplify Social Media Strategy for Your Business

7 Steps to Simplify Social Media Strategy for Your Business | Competitive Edge | Scoop.it
Social media: learn how to successfully achieve your business objectives and reinforce your messaging and engagement with your audience.

Via Jesus Alvarez desde www.sercompetitivos.com
Marc Kneepkens's insight:

Great basic information about playing the Social Media.


This article offered to you by:

www.Business-Funding-Insider.com  Your site for information about funding, investors, free business plan templates, free llistings.


Get a Free Business Plan Template:  https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

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The Nine Reasons Blogging Helps Your Business Get Found On The Web

The Nine Reasons Blogging Helps Your Business Get Found On The Web | Competitive Edge | Scoop.it
Blogging is one of the best inbound marketing tactics around to help your website get more traffic.
Marc Kneepkens's insight:

Good information. Blogging is a powerful tool, personalized, unique content is fundamental.




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Why Offline Businesses Need Online Marketing - Search Engine Journal

Why Offline Businesses Need Online Marketing - Search Engine Journal | Competitive Edge | Scoop.it
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Marc Kneepkens's insight:

Did you know about these percentages? '97% of consumers use online media before making local purchases' ? If you haven't done so, it may be time to put some attention in your online presence!


Take charge of your own website, learn and know what it all means with SBI, a great website building organization with tens of thousands of successful clients, taught at universities world wide.

Take a peek:

http://localbiz.sitesell.com/welcome23.html


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Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company

Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company | Competitive Edge | Scoop.it
Twelve emerging technologies—including the mobile Internet, autonomous vehicles, and advanced genomics—have the potential to truly reshape the world in which we live and work.
Marc Kneepkens's insight:

Great report from McKinsey, 'Need to Know'!

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10 Things Every Customer Wants

10 Things Every Customer Wants | Competitive Edge | Scoop.it
Surprisingly, the best price and best value is at the bottom of the customer's priority list. See what's at the top.


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Need to do some Marketing Research to get Funded? Use The Market Research Guide: https://growthink.infusionsoft.com/go/research/gt4045/

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Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic | Competitive Edge | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism

Via Ally Greer
Marc Kneepkens's insight:

Cool images of the ever changing social media environment. Explore.


Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html

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The Dot Com story

The Dot Com story | Competitive Edge | Scoop.it

How it all started.

Old Testament computing....


In ancient Israel, it came to pass that a trader by the name of Abraham Com did take unto himself a young wife by the name of Dorothy. And Dot Com was a comely woman, broad of shoulder and long of leg. Indeed, she was often called Amazon Dot Com.

And she said unto Abraham, her husband, "Why dost thou travel so far from town to town with thy goods when thou canst trade without ever leaving thy tent?"

And Abraham did look at her as though she were several saddle bags short of a camel load, but simply said, "How, dear?"

And Dot replied, "I will place drums in all the towns and drums in between to send messages saying what you have for sale, and they will reply telling you who hath the best price. The sale can be made on the drums and delivery made by Uriah's Pony Stable (UPS)."

Abraham thought long and decided he would let Dot have her way with the drums. And the drums rang out and were an immediate success. Abraham sold all the goods he had at the top price, without ever having to move from his tent.

To prevent neighbouring countries from overhearing what the drums were saying, Dot devised a system that only she and the drummers knew. It was known as Must Send Drum Over Sound (MSDOS), and she also developed a language to transmit ideas and pictures - Hebrew To The People (HTTP).

And the young men did take to Dot Com's trading as doth the greedy horsefly take to camel dung. They were called Nomadic Ecclesiastical Rich Dominican Sybarites, or NERDS.

And lo, the land was so feverish with joy at the new riches and the deafening sound of drums that no one noticed that the real riches were going to that enterprising drum dealer, Brother William of Gates, who bought off every drum maker in the land. Indeed he did insist on drums to be made that would work only with Brother Gates' drumheads and drumsticks.

And Dot did say, "Oh, Abraham, what we have started is being taken over by others."

And Abraham looked out over the Bay of Ezekiel , or eBay as it came to be known.

He said, "We need a name that reflects what we are."

And Dot replied, "Young Ambitious Hebrew Owner Operators."

"YAHOO," said Abraham.

And because it was Dot's idea, they named it YAHOO Dot Com.

Abraham's cousin, Joshua, being the young Gregarious Energetic Educated Kid (GEEK) that he was, soon started using Dot's drums to locate things around the countryside.

It soon became known as God's Own Official Guide to Locating Everything (GOOGLE).

That is how it all began. And that's the truth.

Marc Kneepkens's insight:

Found this in my inbox this morning, though I'd share it here.


Pick up your 'Free Businesss Plan Template' here:

 https://growthink.infusionsoft.com/go/freebptemplate/gt4045/




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7 Essential Social Media Tools To Stand Out Online

7 Essential Social Media Tools To Stand Out Online | Competitive Edge | Scoop.it
Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up? I'm on LinkedIn, Facebook, Twitter, Pinterest, Quora, Foursquare,
Marc Kneepkens's insight:

The Social Media scene is getting increasingly complex. Here are some good tools that make sense.


www.Business-Funding-Insider.com, the place to get the best Free Business Plan Template, here: http://www.business-funding-insider.com/free-business-plan-template.html

or

find out about the Ultimate Business Plan Template, the one that delivers and gets it done in 8 hrs or less:  http://www.business-funding-insider.com/business-plan-template.html

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50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog

50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog | Competitive Edge | Scoop.it
These 50 social media monitoring and management tools help you gather intelligence about your social media marketing efforts.


Some great new tools here.

Marc Kneepkens's insight:

Pick up your 'Free Businesss Plan Template' here:

 https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

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Yahoo Redesigns Flickr to Make It 'Awesome Again'

Yahoo Redesigns Flickr to Make It 'Awesome Again' | Competitive Edge | Scoop.it
At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
Marc Kneepkens's insight:

She really makes a difference transforming Yahoo. I like what she's doing.

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Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) | Competitive Edge | Scoop.it
Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at Bran...
Marc Kneepkens's insight:

Fabulous advice from Tim Ferris. Check out this strategy if you're serious about a succesful crowdfunding campaign.


Some basics about crowdfunding: http://www.business-funding-insider.com/crowdfunding-startups.html


Use the Crowdfunding Pitch Formula from Dave Lavinsky to top it all off, watch the presentation video: https://growthink.infusionsoft.com/go/freemoney/gt4045/

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Jose Gonzalez's curator insight, May 6, 2013 1:03 AM

Exactly my point !

Thanks,