Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Business Tips!

A list of great Startup Tools to ensure success for your new Business Startup

A list of great Startup Tools to ensure success for your new Business Startup | Competitive Edge |
Are you a startup owner then here are some startup tools for you to make your small business successful.

Job designation such as a “Startup Owner” may sound fantastic to many but actually it’s a 24/7 job that comes with  hectic situations and frustrations being caused by various reasons, which multiplies by 2x if you have an application as a product that helps users in some way. In this post we look at some startup tools that can help you on your way to success.

One of the main reasons why a startup owner may face tough situations could be due to the problems that may arise during the development phase of the application. Besides, there are financiers’ expectations and once the application is launched, you have to get your hands dirty with user experience, satisfaction and their expectations’ fulfillment.

In this tough and constantly challenging situation, it’s impossible for them to keep a track of everything unless they have some tools and apps that may assist them in managing and speeding up their work.

In the following article, I am going to list down the tools and apps that startup owners must have in order to keep track of everything and run the errands efficiently.

Pre-development Phase

Below is a list of applications that start up owners should have in order to stay ahead of everything in terms of managing a team, keeping oneself updated with industry news and more.

Not necessarily for the startup owners only, but feedly is a kind of tool that is helpful for anyone who frequently reads internet blogs, magazines and newspapers and wants to stay updated with  every news pertaining to  the industry.

For startup owners, it is important to stay up-to-date with all the new happenings in the app world as well as the niche that they are targeting and Feedly can help them do the same in minutes.

Before the application development phase, there is a complete round of crazy sessions including the idea development, brainstorming of ideas and more. In case you need to share these product development ideas as files over the Internet, it might turn out to be a little difficult sharing them on emails. This dropbox (alternate options could be box and Google Drive) utility can be very effective as this allows people to share one file with multiple users without sending emails, etc.

This is an amazing tool that cannot only be used in the pre-development phase but it can help one throughout the entire project. This tool helps you communicate with the team members who are either in-house or virtually working for you.

Under-Development Phase

In the following paragraphs, I am going to discuss the tools that you need when you are developing your application, a website for it and more.

This is a very important tool that almost every startup owner should use so that they can create multiple landing pages of their website and see which version is working well and which does not interact better with the audience.

Startup owners should have this tool so that they can gauge the performance of their marketing website in terms of how it is going to interact with the target audience and how they will respond to it.

Another tool that should be owned by the startup owners is Trello. This helps them divide the work amongst different departments and keep a track of it on real time basis.

This is actually an ideal tool for developers; however, if the startup owner is technically sound, s/he can double check if there are any security issues within the application.

Most of the applications are usually being launched without a proper check, and therefore, a number of security and code issues are detected in the later stage. This tool helps you get rid of all the problems before the actual application is being launched.

Beta Testing Phase

Google Analytics allows you to track the visitors of your website and learn more details about the web traffic that is visiting the website and the application itself.

This is an important tool for startup owners as this helps them understand the audience of the website, on the basis of which, they can perform tweaks and make other business decisions.

Cyfe is a marketing and CRM dashboard that allows startup owners to keep a track of the whole project under one roof.

Tout App is another important tool that not only helps you in the beta testing phase but it would also help the business once the application is being launched.

Tout App tells you what happens after you send the email to your preferred beta testing list. ToutApp also keeps you posted about details as in when people open your emails and click on the links. It helps you provide customized follow-up, either through another email or a phone call.

After the Final Launch

This is an email marketing tool that allows you to send customize email to your email list and see how they are interacting with the website and the application.

This tool is great not only to see how your list is reacting to your emails but it also helps you interact with your team more efficiently.

This app   helps you schedule your social media messages and sends them at a time when your target audience is found to be active. Buffer also keeps a track of how your audience is interacting with your social messages.

Mention is another important tool for the startup owners once they launch the app. Mention keeps a check on the web and sends you an email if someone mentions your application with the name somewhere, so that you can respond to it accordingly.

There are several apps being available in the industry but the above-mentioned ones are a few that can help startup owners keep track of the whole project and allow them to stay up to date with everything during the entire development process.

Are you a startup owner? Are you using any other applications and tools that help you work more efficiently? Please share with us in the comments section.

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Via TechinBiz
Marc Kneepkens's insight:

Excellent list with great tools.

BSN's curator insight, October 1, 2014 7:25 AM
Are you a startup owner then here are some startup tools for you to make your small business successful. #business #startup #tools
Rescooped by Marc Kneepkens from Practical Networked Leadership Skills!

10 of the most controversial productivity tips that actually work - - The Buffer Blog

10 of the most controversial productivity tips that actually work - - The Buffer Blog | Competitive Edge |

Tim Ferriss tells us "To do the impossible, you have to ignore the popular".

We’ve all heard what makes us more productive. To be more productive, get: Better sleep, better food, better work environment, etc. And I think these tips are amazing and a great focus to have. Heck, we even wrote about most of these and the science behind it here on the Buffer blog.

And yet, today, I thought of changing it up dramatically. It goes nicely with Tim Ferriss’ moto:

“To do the impossible, you need to ignore the popular.”

So with this article, I tried to really step aside from the popular and look for the counter-intuitive. Of course, it’s all backed by the latest and most reputable studies.

Let’s dig and find out some of the most controversial things you could do today to boost your creativity, happiness and productivity:

To read the full article, click on the image or title.

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Via Beth Kanter
Marc Kneepkens's insight:

I always like to look at everything with my 'own' eyes, ignoring the popular. So this article by co-founder and CMO of Buffer Leo Widrich makes you think about some real 'popular' assumptions.

Beth Kanter's curator insight, March 2, 2014 5:42 PM
4.)  Work less

Within the Buffer team, we have an informal rule, that goes something like this:

“Working more is never the answer.”

This is derived from Tony Schwartz’ book “The Power of Full Engagement”, where he proposes a solution to working, that completely changed my productivity. His key idea is simple: “Manage your energy, not your time.”

Harvard Business School professor Leslie Perlow also has some explanations:

“There are first order benefits to taking the time off, but I think the real business case is (that) in working together to make that time off possible, companies actually re-think how you work and how to be productive.”

So if you start working less, you will have to think really hard about what you will spend your time doing. Here is also more on managing energy, rather than time.