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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
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Richard Branson's 5 Steps for Startup Success

Richard Branson's 5 Steps for Startup Success | Competitive Edge | Scoop.it
The billionaire entrepreneur’s basic rules to get a business off to a strong start.

No matter where you start, or what products and services you provide, Virgin Group founder and CEO Richard Branson has five basic rules for any successful entrepreneur:

Related: I Admit It. I Have No Idea What I'm Doing. (And That's a Good Thing.)

  1. Be financially savvy. As you raise capital, think about what you really need. While a swank office can be nice, the money could be better spent on new hires or technology.
  2. Choose a dynamic name. Convey what you're selling and help customers keep you at the top of their minds.
  3. Sell memorable merchandise. Be a source for products that are unique and that won’t be replicated elsewhere. Put your stamp on everything you do. 
  4. Make waves. Learn your industry inside-out and find ways to set yourself apart from the competition.
  5. Follow through. Keep in touch with you customers and build lasting relationships with them through attentive, personalized service.




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Via Luis Costa
Marc Kneepkens's insight:

Good advice from a master in business.

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Rescooped by Marc Kneepkens from Startup , Entrepreneurship, Innovation, Acquisitions
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Serial Entrepreneurs Chart

Serial Entrepreneurs Chart | Competitive Edge | Scoop.it

Do most great entrepreneurs focus on one idea or pursue many? A quick look at billionaire entrepreneurs reveals that most of them are serial entrepreneurs.

Entrepreneurs are known for being able to focus on one thing to the point of making it a reality. Entrepreneurs are also known for their ability to recognize business opportunities when they come. These two qualities can be at odds with each other: focusing on one thing while looking around for more opportunities contradicts itself.

For many new entrepreneurs there is a real dilemma here. Should you start a lot of companies, or should you focus your whole life on one, like Zuckerberg?

To read the full article, click on the infograph chart. Click on the chart again to read the article.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Ivan Berlocher
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