Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Simple blogging rules that will turn you into a content super star - TreDigital

Simple blogging rules that will turn you into a content super star - TreDigital | Competitive Edge | Scoop.it

Blogging is no longer an exercise in creative writing (unless you are blogging just for fun). It is more science than art. Just writing a blog is no longer enough.

If you plan to generate revenue from content, you must marry your talent of a storyteller with your practical side.

First you should start with strategic content planning. Once you had a chance to map out your content, it is time to look at the elements of the blog.

How to turn your blog into a powerful lead generating machine

First you start with creating an outline for an essay. (Your college professor will be very proud of you now). Your blog should contain the main theme and 5 key ideas for topics. It will also an introduction, summary, headline and find an image. This gives you a basic outline for the blog.

Your next step is to add elements that will make your blog search engine and lead generation friendly. These include headlines, images, headers summarizing key ideas, lead magnets, and calls to action.

I’ve created a template that helps me structure all of our blogs. You do not have to follow this exact template as long as you are including some of the top elements. Read more: click image or title.




Get your Free Business Plan Template here: http://bit.l/1aKy7km


Marc Kneepkens's insight:

Your #blog generates trust, expertise, interest and #leads. This article has great guidelines and an excellent #visual to make that clear.

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5 Powerful Tips to Becoming a More Productive Blogger - Jeffbullas's Blog

5 Powerful Tips to Becoming a More Productive Blogger - Jeffbullas's Blog | Competitive Edge | Scoop.it

Many problems can arise when you're trying to blog. From writers block to time wasting. Here are some powerful tips to becoming a more productive blogger .


There are so many problems that can arise when you’re trying to be a successful blogger. Maybe you can’t figure out what you want to write about. You might be suffering from writer’s block. You might get easily distracted while doing your Internet research. Do you plan out your writing to make it easier on you? Do you have goals and schedules set for your writing? Do you have some favorite productivity tools that you use? Following are some tips to help you in your journey of becoming a more productive blogger.
Continue reading... click on the title of the article.


Get your Free Business Plan Template here:

http://bit.ly/1aKy7km
Marc Kneepkens's insight:

Another great set of tips from Jef Bullas.

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The Nine Reasons Blogging Helps Your Business Get Found On The Web

The Nine Reasons Blogging Helps Your Business Get Found On The Web | Competitive Edge | Scoop.it
Blogging is one of the best inbound marketing tactics around to help your website get more traffic.
Marc Kneepkens's insight:

Good information. Blogging is a powerful tool, personalized, unique content is fundamental.




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7 Important Networking Tips for Startup Founders

7 Important Networking Tips for Startup Founders | Competitive Edge | Scoop.it

Networking is essential when you have started up your own startup company or small business, and while networking can be a fun it can be equally terrifying. You’ll be meeting people that began their startups years ago, and are now ridiculously successful – how on earth can you hope to interact with these people? Surely they will just ignore you?

If you know what you are doing, networking for startup founders is not actually that frightening, you just need to know what you are doing. Here are my seven most important networking tips for startup founders:

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Networking is an art. Here are some good starting points.

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The 5 Cornerstone Values that Build an Authoritative Online Presence

The 5 Cornerstone Values that Build an Authoritative Online Presence | Competitive Edge | Scoop.it

You've seen us talking a lot about authority -- authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.


  • It’s the site that delivers credible, effective solutions to customer problems.
  • It’s the site that attracts links from other authoritative publishers.
  • It’s the site that earns plenty of social sharing from an audience that wants to share high-quality, user-friendly content.
  • And it’s the site with a confident, ethical sales process that converts attention into business.

There are a lot of components to authority — site design, intelligent SEO, strategic content promotion.

But behind all of these is a single, non-negotiable element that every authoritative site needs. You’ll find a clue in the graphic that accompanies this post.

The “secret sauce” — the magic ingredient that makes the others work — is the intelligence and skill set of a talented, well-trained author.

In other words, the secret sauce is you.

To read the full article, click on the title...


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

Some good essential things to keep in mind, good article.

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Marc Kneepkens's curator insight, August 2, 2013 11:45 AM

Essential to know this, good article.

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Competitive Edge | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Marc Kneepkens's insight:

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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