Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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5 Ways Startups Can Leverage Big Data for a Competitive Advantage

5 Ways Startups Can Leverage Big Data for a Competitive Advantage | Competitive Edge |
While data is an inhuman science, it can be applied to help leaders be more nimble with their business strategy.

Big data is growing rapidly, and not just among big corporations.

Data allows companies, both big and small, to improve their offerings and make more informed decisions -- and data-driven companies are more valuable in both perception and reality.

Sharran Srivatsaa recently told me how his company, Teles Properties, uses data intelligence for its brokerage model. By mining, spotting and visualizing patterns in hyperlocal micro-market data, Teles accurately predicts likely sales prices for clients and properties. The firm has given its real-estate agents a distinct market advantage and sold homes for the highest negotiated prices in the shortest times among its competitive group.

And then there ride-sharing sensation Uber, which has used big data to disrupt an entire industry. The app relies on regression analysis to determine which neighborhoods will be the busiest and activate “ surge pricing” to get more drivers on the road. Uber uses data as both a competitive advantage and a product.Earlier this year, Uber agreed to sell its data on customer travel patterns, joining the growing ranks of companies using data as a source of revenue.

Even an established firm such as GE is flexing some entrepreneurial muscle when it comes to big data. GE’s Predix software, which aims to integrate GE sensors to create a true Internet of Things, is capable of sensing maintenance needs, predicting breakdowns and sending performance data to R&D to rapid-cycle product enhancements.

The company is staking its claim in the age of data industrialization, and its price/earnings ratio continues to climb. That’s the perceived value entrepreneurs can also gain through big data.

Here are a few tips to start building a data-driven company:

Read more: click image or title.

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

Marc Kneepkens's insight:

#BigData is becoming big business. Find out why and how. If you're in business, you'll most likely have to deal with it one way or another.

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How BIG Is Google? - YouTube

Many of us use Google services each day but very few of us ask the question, "How BIG is Google?" Obviously this question cannot be answered directly, however, the sheer size of Google can be realised by the hard facts and figures shown in this short film.
Please enjoy and don't be evil.

To read the full article, click on the title.

Get your Free Business Plan Template here:

Marc Kneepkens's insight:

Impressive picture on what Google represents, it's not 'just' a search engine. This is far from complete, but even so it's mind boggling . While the earth is experiencing major emergencies, such as global warming for example, to name one of them, Google is creating the tools to involve everyone on this planet to be aware and have a voice. It's also creating the technology to step it all up and go where no one has gone before. Take a look.

Jaouad Lahlal's curator insight, April 18, 2014 9:42 AM

If you think about google, you think: isn't real big thing, but if you look what they have and what they have in the future. Their projects are very cool and futuristic. I even saw a futuristic lens for your eyes.