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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
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Startups are flocking to hire community builders. Why now?

Startups are flocking to hire community builders. Why now? | Competitive Edge | Scoop.it
Communities have existed on the web since its earliest days, with tech employees tasked with cultivating them. Until recently, however, community building wasn’t a profession in its own right. That’s starting to change.

When 28-year-old Alex Wood traveled alone through Japan this summer, he decided not to go the conventional hostel route. As a Silicon Valley developer, he wanted to learn about the country through the eyes of an Airbnb host, but he was worried he wouldn’t meet other travelers that way.

You can imagine his excitement, then, at landing in Tokyo and discovering the company had organized a meetup of Airbnb visitors. Ten strangers gathered to eat lunch on Airbnb’s dime at a local restaurant. It solved Wood’s lonely-traveler problem, and he made friends to hang out during his time abroad.

The event was organized by two of Airbnb’s community managers, who are responsible for connecting users of the application to each other. They’re part of a growing number of community managers in Silicon Valley, armies of people launching new markets and categories for companies like Poshmark, Lyft, Fitbit, Secret, Yelp, Polyvore, Kickstarter, Udemy, Product Hunt, Salesforce, Duolingo, the list goes on.

Part sociologists, part event planners, part product developers, community managers straddle many different roles to build a sense of fellowship among a tech product’s users. Note: There’s a subtle but important distinction between community managers, who connect users to each other, and social media/marketing managers, who connect users to the company. For the purposes of this story we’re referring to the former.

Full story here: http://snip.ly/L0TH


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Marc Kneepkens's insight:

Another new profession: social community managers, sounds really exciting!

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How to Design a Billion Dollar Company

How to Design a Billion Dollar Company | Competitive Edge | Scoop.it
Question: What do Airbnb, Snapchat and Uber all have in common (besides multibillion-dollar valuations)?Answer: None of these startups directly create the value that end users consume. These companies facilitate the exchange of value between users.

Uber does not own or operate any of the cabs its riders use, but it has a valuation of $3.5B. Pinterest does not post any of the ‘Pins’ that refer 23% of all traffic to e-commerce sites. Vine does not create any videos, yet is the fastest growing app in the world.

This is a colossal shift from traditional business models, where a company creates a product or service and then sells it to its customers.

Some call this the sharing economy or the collaborative economy. Others refer to these businesses as marketplaces or networks. But the overarching term for all of these multisided business models is a “platform.”

Platform startups have been disrupting entire industries (like Facebook and WhatsApp with communication, Youtube with entertainment and Uber with transportation), or are innovating with the goal to disrupt and take over outdated industries (healthcare, insurance, manufacturing, finance and many more).

To read the full article, click on the image or title.



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Via David Christopher Bilas
Marc Kneepkens's insight:

Create solutions, put it all together the right way.

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