You can keep doing business as usual — or you can future-proof your business by becoming agile rather than reactive and customer-centric rather than presumptive. In short, you can embrace digital transformation, explained digital analyst, speaker and author Brian Solis.
Solis, a principal analyst at San Francisco-based Altimeter Group, today released an unique maturity model for digital transformation in his new report, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.”
This Is How We Do It
The research is centered on the digital customer experience, which Solis called "an important catalyst in driving the evolution of business, in addition to technology and other market factors." Read more: click image or title.
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Via Ian Harris, Oliver Durrer