How to Build a Culture of Innovation Pt. 2: The 12 Pillars of Innovation | Competitive Edge |

In part one of this series on how to build a culture of innovation, I focused on the challenges organizations face as they inevitably face disruption from direct and emergent competitors. But it's not just external competition, it's also internal forces that prevent companies from unlocking creativity to compete. As Viktor E. Frankl once said, "It isn't the past which holds us back, it's the future; and how we undermine it, today."


Why do we need to change? We're profitable today! Change is for everyone else right?




Change happens to us or because of us. In an era of digital Darwinism, technology and society are evolving faster than the ability for many to adapt. We have a choice in how our story unfolds. But it's a classic story of leading or following. People around you want to see what others are doing to change. At the same time, those companies that are figuring out how to change are already ahead of the game. Here you are trying to justify it by way of examples. digital Darwinism doesn't wait or discriminate. Natural selection favors those that at least try.


You know in your heart that in order to change requires a new perspective followed by a new approach, supported only by relentless execution and learning. The good news is that there are companies that are successfully thriving in an era of digital Darwinism. You have precedent to lean on. But you and I know that even with examples, the real challenge is making the case and ultimately taking the first step. Once you do, momentum carries you forward.

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Is your Business Plan working? Is it Succeeding?

Via Russ Merz, Ph.D.