Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Public Relations & Social Marketing Insight
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The Invisible Force That Warps What You Read in the News

The Invisible Force That Warps What You Read in the News | Competitive Edge | Scoop.it

Narrative gravity is like confirmation bias, “the tendency to search for, interpret, favor, and recall information in a way that confirms one’s beliefs.” But with narratives, it’s less about personal beliefs and more of a bandwagon effect, where everyone processes and interprets information through a framework that is both easily digestible and broadly accepted. Narrative gravity is what makes a startup’s story clock tick.

 

Narrative gravity exists beyond tech. It’s why Senator John McCain is still considered a maverick and why Tiger Woods’ big comeback is always right around the corner. The gravitational pull of a prevailing narrative is hard to resist....Read more: click image or title.

 

 

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Via Jeff Domansky
Marc Kneepkens's insight:

Very interesting article, here's a quote: "The Law of Narrative Gravity posits that the public and press are drawn to narratives, and the more widely accepted (or massive) a narrative, the more it attracts and shapes the perception of facts."

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Jeff Domansky's curator insight, March 7, 11:00 AM

Narrative gravity! It's out there and it affects the news we read says Aaron Zamost. Recommended reading! 9/10

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Top 10 Reasons Customers Have No Idea Your Business Exists | CustomerThink

Top 10 Reasons Customers Have No Idea Your Business Exists | CustomerThink | Competitive Edge | Scoop.it

Top 10 Reasons Customers Have No Idea Your #Business Exists

Are your marketing efforts falling on deaf ears? If it feels like you spend tons of time and money on promoting your business but have little to show for it, you’re not alone. In today’s competitive landscape, it’s easy for even highly innovative companies to get lost in the shuffle.

Luckily, there’s a lot that you can do about it. First, identify the mistakes that you’re making. Here are 10 especially common ones and steps that you can take to correct them. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

or "Done for You Business Plan": http://bit.ly/12KAGmM

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!


Via Tony Shan
Marc Kneepkens's insight:

Keeping up with #technology and #social media is definitely a must for small businesses.

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Patricia Lynn's curator insight, September 28, 2016 2:30 PM
Top 10 Reasons Customers Have No Idea Your Business Exists | CustomerThink
 
Online Marketing 's curator insight, January 2, 12:55 AM
Top 10 Reasons Customers Have No Idea Your Business Exists | CustomerThink
 
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Startups Need to Focus More Energy on Their PR Strategy

Startups Need to Focus More Energy on Their PR Strategy | Competitive Edge | Scoop.it
Startups need to keep in mind just how significant PR is to their success.

Once upon a time the tech unicorns of today were struggling small companies battling competitors for customers and fighting for the attention of venture capitalists. The secret behind the rapid growth of startups like Airbnb, Uber and Snapchat involves a special formula that includes strategic funding, a great product, consumer interest and of course, a great PR strategy. Without public relations, consumers would have no idea these companies existed. And with a lack of consumer interest there would be no incentive for venture capitalists to invest in the company. Read more: click image or title.

 

 

 Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com


Via Michelle Mink
Marc Kneepkens's insight:

#PR is an essential element in building a succesful #startup. Not a simple task.

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Michelle Mink's curator insight, April 14, 2016 8:18 PM
An important part of any marketing strategy.
Rescooped by Marc Kneepkens from Entrepreneurial Coaching
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Mark Cuban's 12 Rules for Startups

Mark Cuban's 12 Rules for Startups | Competitive Edge | Scoop.it
The billionaire tech entrepreneur offers his best advice from hiring passionate employees to never hiring a PR firm.

Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My "rules" below aren't just for those founding the companies, but for those who are considering going to work for them, as well.

1. Don't start a company unless it's an obsession and something you love.

2. If you have an exit strategy, it's not an obsession.

3. Hire people who you think will love working there.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Alain Theriault MBA
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Build Your Brand Reputation With Kindness

Build Your Brand Reputation With Kindness | Competitive Edge | Scoop.it

What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness and consideration that stick with you for a lifetime. In other words, the stuff that you truly remember.

Encouraging those small acts of kindness, as Julie Sims explains so well in her post “Kindness is Magic,” starts with your staff. Being nice may be its own reward, but it also has real benefits for your reputation. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

or "Done for You Business Plan": http://bit.ly/12KAGmM

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!

Marc Kneepkens's insight:

Your clients and leads will value kindness and compare you to other #brands.

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Memo To Donald Trump And Ryan Lochte: Here’s How To Give A Proper Apology

Memo To Donald Trump And Ryan Lochte: Here’s How To Give A Proper Apology | Competitive Edge | Scoop.it

Never ruin an apology with an excuse." – Ben Franklin

In less than 24 hours, two of the biggest stories in the world involved some kind of "apology" for offensive behavior and/or lying. Last night in Charlotte, North Carolina, the notoriously unrepentant Donald Trump shocked observers by expressing "regret" for words that "may have caused personal pain." And this morning Ryan Lochte issued a widely criticized apology for "not being more careful" with how he described an incident in which he lied about being held up at gunpoint in Rio de Janeiro.

Neither of them qualified as a true apology since they both offered an excuse for their behavior, failed to give a detailed account of what happened, failed to acknowledge or specify the hurt and damage they’d caused, and didn't take responsibility for the situation.

A proper apology is "an exercise in honesty, accountability, and compassion," says interfaith minister Lauren Bloom, the author of The Art of the Apology. Of course, it's difficult and nerve-wracking and fraught with tension. But it's the right thing to do. So above all, be sincere: "It's the essence of an apology."...

Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!


Via Jeff Domansky
Marc Kneepkens's insight:

How to properly #apologize. Great article.

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Jeff Domansky's curator insight, August 20, 2016 9:01 PM

Trump and Lochte both like gold, have both lied and have each offered inadequate apologies. The verdict? PR fail!

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Here's What I Learned from Working with 50+ PR Firms

Here's What I Learned from Working with 50+ PR Firms | Competitive Edge | Scoop.it
First Round is a seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies.
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Does your startup story stick to your RIBS? The Best PR Advice You’ve Never Heard

Does your startup story stick to your RIBS? The Best PR Advice You’ve Never Heard | Competitive Edge | Scoop.it

“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.”

This is Caryn Marooney, Head of Technology Communications for Facebook. But before that, she co-founded OutCast, the elite PR agency that worked with one-time startups Amazon, Salesforce.com, Netflix and VMware. She’s seen firsthand how hard it is for young companies to capture press attention when they have zero brand recognition and limited resources.

Most founders set out to create something iconic but don’t know where to start. At First Round’s recent CEO Summit, Marooney boiled down this massive challenge into an execution plan and guidelines for startups to craft an image that will resonate with the public and the press, launch on a strong note, and build momentum as they grow — regardless of size and resources.

The RIBS Test

A message succeeds when people remember it — when it sticks. This is crucial not only to get press, but to raise funding from the best firms, hire the best people, and attract the best advisors. Getting strong press feeds all of these needs, too.

To develop a compelling message, Marooney advises running it through the RIBS test (will your story “stick to your ribs”?). In short:

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Guillaume Decugis
Marc Kneepkens's insight:

Very detailed, step by step self inquiry test for your startup. Highly recommended.

I took her advice and created a tagline while reading it: "Know how to get funded". It's on my site now at www.Business-Funding-Insider.com

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Guillaume Decugis's curator insight, March 14, 2014 1:25 PM
One of the common myths in Silicon Valley is that startups don't need marketing. But as shown by this long but excellent series of insights by Caryn Marooney, Head of Technology Communications for Facebook and co-founder of OutCast - the prominent SV PR agency, this couldn't be less true.
BroadbandBreakfast's curator insight, October 13, 2014 3:39 PM

Some useful thoughts on social sharing.

David Siracusa's curator insight, May 30, 2015 5:53 PM

So many sales people rarely seem able to define what they do and how they help people in one or two short sentences.  It took me longer than I ever thought it should have to develop such a seemingly easy, yet ridiculously, important task.