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Social Media 2014 Statistics (interactive infographic)

Social Media 2014 Statistics (interactive infographic) | Competitive and Social intelligence | Scoop.it
Another interactive infographic - this one form Digital Insights - that lets you tweet the statistics. Isn't loading? Try this

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Content Marketing – The Only Marketing That’s Left

Content Marketing – The Only Marketing That’s Left | Competitive and Social intelligence | Scoop.it

Renowned marketing author, Seth Godin, once said -


“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”


This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day.

 


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 7:50 AM

If you are reading this, you are doing IT, the IT is consuming content. The problem with being on this side of the content (the consuming side) is that some else is getting to move the reader in a direction that will benefit them, be it a pageview, newsletter sign-up or even a sale.


This article is a good example of Lean Content, it's not lengthy on wording, it uses "other people's content" (OPC) and images to make a point.


We can even look at this Scoop.it post I just had you read as part of my Lean Content strategy.


By making this Scoop.it post my Lean Content strategy is to get you wondering who is Brian Yanish and what does his company MarketingHits.com do. 

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How To Use Instagram to Improve Your Marketing

How To Use Instagram to Improve Your Marketing | Competitive and Social intelligence | Scoop.it
Use Instagram to improve your marketing strategy. Just because you create content or conversations on Instagram, doesn't mean it has to stay on Instagram.

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Jon Dewar's curator insight, July 31, 2014 8:31 AM

#marketing #tipsandtricks #organicseo

Jon Dewar's curator insight, August 12, 2014 8:52 AM
Use #Instagram to improve your #marketing strategy.
#jdc #jdsmc #organicseo #contentmarketing
Jon Dewar's curator insight, August 15, 2014 8:59 AM

How To Use #Instagram to Improve Your #Marketing


#jdc #jdsmc #contentmarketing #socialmedia #seo #organicseo #socialmarketing

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Why Social Is the New SEO

Why Social Is the New SEO | Competitive and Social intelligence | Scoop.it

Matt Cutts’ video on the role of social media in SEO suggests that future search results may provide tighter integration with social results. It’s evident that the web is an intensely social place.

 

Maybe the size of your social empire is irrelevant. But your social presence is very relevant when it comes to search'.

 

Read More: http://www.quicksprout.com/2014/04/11/why-social-is-the-new-seo/


Via Antonino Militello
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Marilyn Moran's curator insight, April 15, 2014 8:43 PM

The lines are blurred between search + social.  This explains why you can't have search success without social.

outofseo's curator insight, April 28, 2014 3:24 PM

#SEO and Social Media Marketing more and more interconnected

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How to Increase Your Instagram Followers

How to Increase Your Instagram Followers | Competitive and Social intelligence | Scoop.it

Instagram is the hot social network right now. The site, which allows users to upload photos with pithy captions or hashtags, has seen tremendous growth over the past year.

 

According to a recent study, in 2012 only 13 percent of online adults in the U.S used the site. Last year that increased to 17 percent, a gain of 4 percentage points, growing faster than many other social sites.

 

Instagram users tend to be young and urban, and they’re a great target audience for many businesses.So how do you increase your Instagram following among these highly desirable potential customers? Here are a few tips that will help your feed grow....


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Jeff Domansky's curator insight, January 27, 2014 2:00 AM

Practical tips to help you get the most out of Instagram.

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The Marketing Guide to Instagram | Marketing Strategy HQ

The Marketing Guide to Instagram | Marketing Strategy HQ | Competitive and Social intelligence | Scoop.it

There are now over 150 million active Instagram users so by applying a smart photo marketing strategy you have the potential of making great gains for your brand.

 

Now that Instagram supports videos up to 12 seconds long the sky is the limit when it comes to Instagram marketing and building your brand on Instagram. Enjoy the infographic below which shares four reasons why Instagram is so powerful and five smart Instagram marketing strategies: Curate, Snap, Hashtag, Engage, and Repeat.


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Chris Jones's curator insight, November 11, 2013 5:50 PM

Instagram is really catching on for marketers. Here's a guide to get you started! #Instagram 

Terry Dunlop's curator insight, November 12, 2013 2:04 PM

Another media that hits millions of users. If it fits your expertise and skills, its a no brainer. Use it, master it, make it work for your online business.

Marie Ennis-O'Connor's curator insight, November 13, 2013 10:26 PM

add your insight...

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10 Instagram Rules Every Business Needs to Know Before Posting

10 Instagram Rules Every Business Needs to Know Before Posting | Competitive and Social intelligence | Scoop.it
While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, its potential business reach is substantial.
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The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Competitive and Social intelligence | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.

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Batia Adler Erez's curator insight, April 12, 2014 4:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 2014 7:18 AM

Nice(::

2getmarketing2go's curator insight, April 24, 2014 11:23 AM

Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.

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8 Ways To Get More Pinterest Followers - Business 2 Community

8 Ways To Get More Pinterest Followers - Business 2 Community | Competitive and Social intelligence | Scoop.it
8 Ways To Get More Pinterest Followers Business 2 Community 8 Ways To Get More Pinterest Followers image get more pinterest followers Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all...
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Oh No Twitter Not the Hashtags & Other Twitter Changes

Oh No Twitter Not the Hashtags & Other Twitter Changes | Competitive and Social intelligence | Scoop.it
Will the Twitter changes really happen soon and how will they affect the hashtags used on Twitter today and tomorrow? If it's not broken why fix it Twitter?

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Nine0Media's curator insight, April 2, 2014 6:58 PM

#DIYSEO #SocialMediaTools

Jon Dewar's curator insight, April 8, 2014 8:24 AM

It #twitter isn't broken, then why are they looking to fix it? Details are in this article. 

 

#smallbusiness #smallbiz #organicseo #seo #sem

Barbara Alevras, PMP's curator insight, April 8, 2014 9:58 AM

Great summary of recent and pending updates to Twitter. What do you think?  Good changes? Horrible changes? 

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The 15-Minute Social Media Audit Everyone Can Do | Buffer

The 15-Minute Social Media Audit Everyone Can Do | Buffer | Competitive and Social intelligence | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.

 

Social media audit checklist

OK, I promised this would be easier and more helpful than you think, right? Well, following the outline below could mean a social media audit in 15 minutes or less. All the basics are covered here, and you can dig as deep as you choose to improve your social media marketing. This is what the audit should cover....


Via Jeff Domansky
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Chris Bantock's curator insight, April 1, 2014 6:15 AM

Great article to audit your social media

Bart van Maanen's curator insight, April 1, 2014 6:52 AM

Dat van die 15 minuten klopt, zeker de eerste keer dat je dit doet, natuurlijk niet. Maar het is wel een handige checklist. ;-)

Laura Avila's curator insight, April 1, 2014 9:44 AM

Relevant to my Auditing for PR class. Important tips to improve one's social media presence.

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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Competitive and Social intelligence | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...

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Steve Baker's curator insight, March 31, 2014 8:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 2014 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 2014 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

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Facebook Launches Its 15-Second, Auto-Playing Video Ads | TechCrunch

Facebook Launches Its 15-Second, Auto-Playing Video Ads | TechCrunch | Competitive and Social intelligence | Scoop.it
Facebook just announced that it's starting to run the video ads that it started testing last fall. In a company blog post, Facebook says it's working with..

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Ryan DePoppe's curator insight, March 17, 2014 9:29 AM

It will be interesting to see how this plays out. It could get REALLY annoying, really quick. I love video's impact on marketing efforts, but I don't want it forced down people's throats either....

renata mello's curator insight, March 22, 2014 5:56 AM

What does this mean for brands? Will it help increase sales?

Shri Ram Heritage's curator insight, April 4, 2014 12:25 AM

www.raobikajigroups.com

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How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | Competitive and Social intelligence | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 


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6 LinkedIn B2B Company Pages That Rock

6 LinkedIn B2B Company Pages That Rock | Competitive and Social intelligence | Scoop.it
The LinkedIn Company page is another website that you own, albeit on rented digital land. As LinkedIn continues to strengthen its content marketing centricity, B2B brands who dedicate the time and resources to create strong brand messaging and engaging content, reap the benefits. There are at least 4 factors that make a LinkedIn company page effective
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Do Social Signals Impact SEO?

Do Social Signals Impact SEO? | Competitive and Social intelligence | Scoop.it

The endgame of SEO is real people, readers, and users who are performing queries and reading content. However, social media is the actual venue where people are interacting today. Social users trust their social network for job recommendations, product purchases, personal encouragement, and news on current events.

 

It doesn’t really matter that Google doesn’t count your social signals, because you have an audience that is completely immune to any algorithm change.


Read more at: http://www.business2community.com/seo/dirty-secret-social-media-seo-0851868#!E4QRH


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9Dotstrategies's curator insight, April 28, 2014 4:43 AM

Does social signals has impact SEO? See Matt Cutt's explanation #social #signals #seo #mattcutts

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Why Social Is the New SEO

Why Social Is the New SEO | Competitive and Social intelligence | Scoop.it

Matt Cutts’ video on the role of social media in SEO suggests that future search results may provide tighter integration with social results. It’s evident that the web is an intensely social place.

 

Maybe the size of your social empire is irrelevant. But your social presence is very relevant when it comes to search'.

 

Read More: http://www.quicksprout.com/2014/04/11/why-social-is-the-new-seo/


Via Antonino Militello
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Marilyn Moran's curator insight, April 15, 2014 8:43 PM

The lines are blurred between search + social.  This explains why you can't have search success without social.

outofseo's curator insight, April 28, 2014 3:24 PM

#SEO and Social Media Marketing more and more interconnected

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This Report Shows Why Brands Should Embrace Instagram (If They Haven't Already)

This Report Shows Why Brands Should Embrace Instagram (If They Haven't Already) | Competitive and Social intelligence | Scoop.it

A newly released report considers the photo app the best media acquisition of the last five years.

 

Instagram still has no way of embedding external links, but that hasn't stopped brands and retailers from embracing the photo-sharing platform. In fact, it's the social network that has seen the fastest growth, most engagement, and highest conversion from browser to shopper, according a report released Thursday from startup Olapic and research firm L2.

 

Despite Instagram's billion-dollar price tag, the report considers the photo app the best media acquisition of the last five years. (The worst? Tumblr, which is a sentiment starkly different from Adobe's Digital Index released two weeks ago.) As a case in point, the study touts the following statistics:

- Engagement on Instagram is 15 times that of Facebook's, with users spending an average of 257 minutes per month.

- Instagram receives 1,000 comments and 8,500 likes per second. That comes to 1.2 billion likes per day.

- More than 16 billion photos have been shared to date, with an average of 55 million uploaded each day.

- The number of users has increased 66% to 32 million users, the fastest growing of the top 10 mobile apps.

- Instagram ads have helped retailers increase ad recall by 32% and brand message lift by 10%....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 14, 2014 2:30 AM

More about the powerful marketing mojo of Instagram for brands.

Angelina's curator insight, July 22, 2014 11:31 AM

This article further supports the idea why businesses should use Instagram to advertise their products. Given that the number of Instagram users have risen up to 66%, which showed the highest percentage of increase in users for 2013, Instagram is the perfect platform to establish relationships between brands and consumers, which could lead to the increase in customer satisfaction and loyalty towards brands. Olapic has been successful in connecting businesses and consumers together by allowing brands to post photos of consumers wearing their products. The emergence of Olapic has helped brands to gain new followers (potential customers) in instagram.

Martina Patone's curator insight, July 29, 2014 7:46 AM

instagram 

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How to use Instagram to Promote Your Business | CodeCondo

How to use Instagram to Promote Your Business | CodeCondo | Competitive and Social intelligence | Scoop.it

You should definitely begin the journey of learning how to use Instagram to promote your business by subscribing to the official Instagram for Business blog. It’s packed full of real life examples of how big brands are using photos and tiny videos to build their authority, readership and most of all: business.

 

Learning how big brands advertising on Instagram, and use their photo skills to capture attention and sales can be a great way to learn and observe, and even incorporate similar tactics into your own promotion strategies. It’s certainly not against the law, and it certainly does provide amazing results.

 

Photography doesn’t require words, itself it speaks thousands...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 10, 2014 2:16 AM

Here's a selection of useful tips for Instagram marketing.

Vicky Dobbin's curator insight, March 11, 2014 12:14 PM

Can local businesses make an impact with Instagram or do you need the exposure of a big brand to get the momentum needed to go big?

Kathryn Kurzanski's curator insight, March 24, 2014 1:43 PM

"Photography doesn’t require words, itself it speaks thousands of words, and can burst many emotions into those who care."  With that being said, it is more than likely beneficial for big businesses like Nike to have an Instagram because those who enjoy Nike products will enjoy their promotions over Instagram as well. 

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What to Do When Social Media Is Not Working For Your Business | Social Media Examiner

What to Do When Social Media Is Not Working For Your Business | Social Media Examiner | Competitive and Social intelligence | Scoop.it
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.

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Laura Tate's curator insight, April 11, 2014 12:15 PM

Great tips in the post. It takes a great deal of analyzing your social media traffic reports to gain insight to what engages your fans more. People want to be entertained, given useful or interesting information, and even shocked!

Pawan Webworld's curator insight, April 12, 2014 8:34 AM

if that's happens so online business pulse rate is decreased & we'll get demorlised....our website earning rate is also decreased...

 

http://hotelthewoodz.com/

Rizz K's curator insight, April 12, 2014 5:26 PM

We need to constantly re-evaluate our social media marketing and fine tune our efforts with the audience. 

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You should know these - A List of Useful Educational Websites

You should know these - A List of Useful Educational Websites | Competitive and Social intelligence | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Dr. Susan Bainbridge
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God Is.'s curator insight, May 14, 2014 10:55 AM

I have been to a couple or three of these websites. Great to know there are some others...

Wilko Dijkhuis's curator insight, May 27, 2014 1:45 AM

Nice list to have

Lori Onofri's curator insight, November 25, 5:35 PM
Facebook, twitter, 
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Which of Your Twitter Followers Really Matter? Here's How to Find Out

Which of Your Twitter Followers Really Matter? Here's How to Find Out | Competitive and Social intelligence | Scoop.it

 

Just over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools--which includes Topsy, 33Across, and Brandwatch, to name a few--it helps brands answer one very important question. 

SocialRank "tells you one really simple thing: not what your followers are talking about on Twitter, but who they are," Taub says. 

The New York City-based startup takes a pretty straightforward approach to Twitter. It doesn't provide brands with thousands of metrics like suggestions for when they should be sending tweets or the number of new favorites they got that week.  

Instead, SocialRank identifies what it calls brands' Most Valuable Followers, Most Engaged Followers, and Best Followers.

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Reduce Bias In Analysis: Why Should We Care? (Or: The Effects Of Evidence Weighting On Cognitive Bias And Forecasting Accuracy)

Reduce Bias In Analysis: Why Should We Care? (Or: The Effects Of Evidence Weighting On Cognitive Bias And Forecasting Accuracy) | Competitive and Social intelligence | Scoop.it

We have done much work in the past on mitigating the effects of cognitive biases in intelligence analysis, as have others. This post, however, is indicative of where we think cognitive bias research should go (and in our case, is going) in the future.  Bottomline: Reducing bias in intelligence analysis is not enough and may not be important at all. 
What analysts should focus on is forecasting accuracy. In fact, our current research suggests that a less biased forecast is not necessarily a more accurate forecast.  More importantly, if indeed bias does not correlate with forecasting accuracy, why should we care about mitigating its effects? In a recent experiment with 115 intel students, I investigated a mechanism that I think operates at the root of the cognitive bias polemic: Evidence weightin


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Eli Levine's curator insight, March 31, 2014 1:34 PM

It makes sense that if you just look at a given set of information from the outside world you should be able to reach some intuitive conclusions about the information.  The question then becomes whether or not the information that is presented is accurately reflecting the reality that is there in the first place.

 

This shows up in politics and government a lot, as people seek out irrelevant information to back up a pre-existing opinion or belief, rather than seek out the technical truths of the matter that are relevant to the situation at hand.  This is, unfortunately, how things get messed up pretty badly in our governing world, which then bleeds over into our social, economic and environmental worlds as well.

 

It's when we behave as lawyers instead of scientists that we run into problems; seeking for non-related facts and spins that support our bias rather than seeking out the technical truths of the matter.  It's not a difficult thing to do, for some.  But it seems that, for many in government, it is incredibly difficult indeed to focus on the reality rather than the opinion of reality.

 

Think about it.

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Top Social Media Strategies For Your SMEs Business in 2014

Top Social Media Strategies For Your SMEs Business in 2014 | Competitive and Social intelligence | Scoop.it
Social Media has continued to adapt, how businesses use social media today is different than in 2013. Get an idea of what Social Media Strategies are working.

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Abd Torah's curator insight, March 31, 2014 9:22 PM

Top Social Media Strategies For Your SMEs Business in 2014

Mariah Healey's curator insight, April 1, 2014 8:30 PM

Social Media is an element of marketing that cannot and should not be ignored by any business or brand. In today’s society, being on social media has become a vital and integral part of communicating with consumers around the clock. Social Media is allowing companies and marketers to have a stronger connection with consumers around the clock, and provide truly engaging content for consumers, whilst simultaneously receiving relevant feedback that will prove to be incredibly useful regarding future social media endeavours.

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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog | Competitive and Social intelligence | Scoop.it
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]

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David Blundell's curator insight, March 23, 2014 3:12 AM

Do you really know your audience or are they some kind of vague, amorphous blob in your mind?  . . .

PJ Fiala's curator insight, March 30, 2014 9:01 AM

Interesting.