Instagram is the hot social network right now. The site, which allows users to upload photos with pithy captions or hashtags, has seen tremendous growth over the past year.
According to a recent study, in 2012 only 13 percent of online adults in the U.S used the site. Last year that increased to 17 percent, a gain of 4 percentage points, growing faster than many other social sites.
Instagram users tend to be young and urban, and they’re a great target audience for many businesses.So how do you increase your Instagram following among these highly desirable potential customers? Here are a few tips that will help your feed grow....
There are now over 150 million active Instagram users so by applying a smart photo marketing strategy you have the potential of making great gains for your brand.
Now that Instagram supports videos up to 12 seconds long the sky is the limit when it comes to Instagram marketing and building your brand on Instagram. Enjoy the infographic below which shares four reasons why Instagram is so powerful and five smart Instagram marketing strategies: Curate, Snap, Hashtag, Engage, and Repeat.
8 Ways To Get More Pinterest Followers Business 2 Community 8 Ways To Get More Pinterest Followers image get more pinterest followers Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all...
Examine what works and what doesn't with your social media marketing by performing a social media audit.
Social media audit checklist
OK, I promised this would be easier and more helpful than you think, right? Well, following the outline below could mean a social media audit in 15 minutes or less. All the basics are covered here, and you can dig as deep as you choose to improve your social media marketing. This is what the audit should cover....
The LinkedIn Company page is another website that you own, albeit on rented digital land. As LinkedIn continues to strengthen its content marketing centricity, B2B brands who dedicate the time and resources to create strong brand messaging and engaging content, reap the benefits. There are at least 4 factors that make a LinkedIn company page effective
The endgame of SEO is real people, readers, and users who are performing queries and reading content. However, social media is the actual venue where people are interacting today. Social users trust their social network for job recommendations, product purchases, personal encouragement, and news on current events.
It doesn’t really matter that Google doesn’t count your social signals, because you have an audience that is completely immune to any algorithm change.
A newly released report considers the photo app the best media acquisition of the last five years.
Instagram still has no way of embedding external links, but that hasn't stopped brands and retailers from embracing the photo-sharing platform. In fact, it's the social network that has seen the fastest growth, most engagement, and highest conversion from browser to shopper, according a report released Thursday from startup Olapic and research firm L2.
Despite Instagram's billion-dollar price tag, the report considers the photo app the best media acquisition of the last five years. (The worst? Tumblr, which is a sentiment starkly different from Adobe's Digital Index released two weeks ago.) As a case in point, the study touts the following statistics:
- Engagement on Instagram is 15 times that of Facebook's, with users spending an average of 257 minutes per month.
- Instagram receives 1,000 comments and 8,500 likes per second. That comes to 1.2 billion likes per day.
- More than 16 billion photos have been shared to date, with an average of 55 million uploaded each day.
- The number of users has increased 66% to 32 million users, the fastest growing of the top 10 mobile apps.
- Instagram ads have helped retailers increase ad recall by 32% and brand message lift by 10%....
You should definitely begin the journey of learning how to use Instagram to promote your business by subscribing to the official Instagram for Business blog. It’s packed full of real life examples of how big brands are using photos and tiny videos to build their authority, readership and most of all: business.
Learning how big brands advertising on Instagram, and use their photo skills to capture attention and sales can be a great way to learn and observe, and even incorporate similar tactics into your own promotion strategies. It’s certainly not against the law, and it certainly does provide amazing results.
Photography doesn’t require words, itself it speaks thousands...
Just over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools--which includes Topsy, 33Across, and Brandwatch, to name a few--it helps brands answer one very important question.
SocialRank "tells you one really simple thing: not what your followers are talking about on Twitter, but who they are," Taub says.
The New York City-based startup takes a pretty straightforward approach to Twitter. It doesn't provide brands with thousands of metrics like suggestions for when they should be sending tweets or the number of new favorites they got that week.
Instead, SocialRank identifies what it calls brands' Most Valuable Followers, Most Engaged Followers, and Best Followers.
We have done much work in the past on mitigating the effects of cognitive biases in intelligence analysis, as have others. This post, however, is indicative of where we think cognitive bias research should go (and in our case, is going) in the future. Bottomline: Reducing bias in intelligence analysis is not enough and may not be important at all. What analysts should focus on is forecasting accuracy. In fact, our current research suggests that a less biased forecast is not necessarily a more accurate forecast. More importantly, if indeed bias does not correlate with forecasting accuracy, why should we care about mitigating its effects? In a recent experiment with 115 intel students, I investigated a mechanism that I think operates at the root of the cognitive bias polemic: Evidence weightin
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?” I mentioned that content is one of the key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]
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