comparing early and recent ads
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comparing early and recent ads
how advertisement techniques evolve to stay one step ahead of the consumer
Curated by Hannah Kaye
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File:Lydiapinkham-007.png - Wikipedia, the free encyclopedia

File:Lydiapinkham-007.png - Wikipedia, the free encyclopedia | comparing early and recent ads | Scoop.it
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Hannah Kaye's comment, April 15, 2013 5:07 PM
Julia E Pinkham is a famous advertiser, recognized for her vegetable compound patent medicine. Her print ads for the product were extremely effective for their time, considering the time period, pinkham played off consumer's fears, and what she knew they wanted to hear. Posting ads with slogans such as, "Health of woman is the hope of the race", relating to the public's then current fear of rising black civil rights. The product is associated with the image of her own face. Pinkham knew her face conveyed desirable values to women ,she's white, she's a mother, she looks wise etc. Pinkham took a simple product and image, and with strategic wording and imagery, created a successful brand that carried on for generations.
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E39 M5 "Star" Madonna Guy Ritchie BMW Films

E39 M5 "Star" Madonna Guy Ritchie BMW Films
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Hannah Kaye's comment, April 15, 2013 5:07 PM
This is one of 8 short films funded by BMW, shot throughout 2001-2002. Each was filmed by a different famous director and featured a different, new BMW. These films never directly advertised the cars themselves. Today we have so many outlets of media that we can advertise through entertainment itself, and it's effective. After these films were posted, BMW sales went up 12% from the previous year. The films were viewed over 11 million times within 4 months. We have so many resources today that active advertisements such as this BMW campaign are so effective, because rather than pushing themselves on the consumer, they bring the consumer to them with the lure of entertainment and star value. Certainly demonstrates how shallow consumers are, buying a product to do an ad that in no way really "advertises" the product itself, just associates it with hollywood.
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AXE - Men's Hair, Deodorant, Body Spray and Shower Gel Products

AXE - Men's Hair, Deodorant, Body Spray and Shower Gel Products | comparing early and recent ads | Scoop.it
Visit AXE for men's hair care, styling, body spray, shower gel, and deodorant products. Stay cool and confident throughout the day using AXE.
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Hannah Kaye's comment, April 15, 2013 5:07 PM
Today, similarly we see the same advertising techniques that have been used for decades previous, but how advanced they are today certainly makes an impact. Axe too, uses associated values to associate themselves with desire, and sex appeal. Currently they've launched a campaign targeted at men AND women. The difference is, with todays technology Axe has created the campaign to be interactive with the consumers. Consumers can visit the site and go one by one through the products viewing which each is associated with, in a few simple clicks! This makes advertising so much simpler for the advertiser, rather than having a different ad for every scent, they have it all laid out for the consumer on one site which they can explore themselves.
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MAC Cosmetics

MAC Cosmetics | comparing early and recent ads | Scoop.it
M∙A∙C Cosmetics takes great pride in producing the finest quality prestige makeup. Because of...
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Hannah Kaye's comment, April 15, 2013 5:07 PM
Today, companies like Mac cosmetics, still use traditional print ads, but use them in a whole new fashion. Through online social networking sites like Facebook, they can create a "Page" for themselves where they can constantly post new prints, events, information, and not only that but it becomes interactive for the consumer when a FB user "likes" the page. From then on they receive a constant flow of information from the company, which is also shared and continued through their friends. Outlets such as social networking sites create a whole new world for active advertisement. For FREE, they are continuously posting and being shared to millions of consumers throughout the site. It's like mass advertisement on steroids. The flow of information they share never ends and the reach they have increases every moment someone "likes" them or posts about them, or anything to do with them on the site.
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debeers_leaves.jpg (468x593 pixels)

debeers_leaves.jpg (468x593 pixels) | comparing early and recent ads | Scoop.it
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Hannah Kaye's comment, April 15, 2013 5:07 PM
In the late 1930's, early 1940's, to combat the vast decline of diamond value, De Beers launched the advertising campaign with the famous slogan "A diamond is forever." Essentially they associated their product with being the representation of love and marriage. This approach was so effective because they managed to corner the diamond market for themselves for decades following, convincing their consumers that they must hold onto their diamonds as heirlooms for future generations, always remaining one step ahead of their consumers.