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Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events
Small to large corporation for branded merchandising spend control and brand awareness. My technology is what sets me apart.
Curated by Linda Allen
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Social Media Meta Tags: How to Use Open Graph and Cards

Social Media Meta Tags: How to Use Open Graph and Cards | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Do you use title tags and meta description tags? Well of course you do because you already know about the meta tags that can help boost your search engine rankings. 

 

But did you know that meta tags actually affect your social media traffic?

 

Read More: http://www.quicksprout.com/2013/03/25/social-media-meta-tags-how-to-use-open-graph-and-cards/


Via Antonino Militello
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Randi Thompson's curator insight, March 27, 2013 9:27 AM

How are you using your websites title and meta description tags?  How do they effect search engine traffic?

CJ Referencement's comment, March 27, 2013 11:32 AM
Good Job !
2DiFore Marketing Solutions's curator insight, March 28, 2013 8:48 AM

Very interesting concept to help increase your traffic!!!

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Why Social Is The Future Of Search

Why Social Is The Future Of Search | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

"Google wants to be a search engine that “understands exactly what you mean and gives you back exactly what you want.” To be able to accomplish this, Google and other search engines are integrating social media influence into their algorithms. 

 

For this reason I believe the Future of Search will become less about what we can control and more about our ability to create valuable content that others will want to share".

 

Read More: http://www.carriejkeenan.com/2013/03/24/guest-post-why-social-is-the-future-of-search/


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Neil Ferree's curator insight, March 25, 2013 5:46 PM

Social Shares is Becoming the New SEO is the H1 Title of an article I penned back on Feb 2012 • Since then, a mountain of metrics + articles + solid SEO market research has been authored that supports the idea that the more social shares your content marketing efforts triggers + acquires the more influence your social equity (Authority) will influence the SERPs

Filipe MS Bento's curator insight, March 26, 2013 11:48 PM

July 2009: defended my PhD Thesis proposal; guess what we proposed there?...

Really have to finish my PhD!
 

Lars Bredahl's curator insight, March 27, 2013 11:06 AM
Building a social community around your brand will become increasingly important.
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Think outside the box

Think outside the box | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Think outside the box - the meaning and origin of this saying.

Via Gust MEES
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Gust MEES's curator insight, March 24, 2013 6:58 AM

 

This is nearly a MUST in 21st Century...

 

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The Marketer's Guide to Pinterest SEO

The Marketer's Guide to Pinterest SEO | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Learn how to optimize your Pinterest presence for search with this simple guide.

 

...if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization!

 

Read More: http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspx

 

 


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Érica Ariano's comment, March 25, 2013 12:10 PM
I love it!
iDesign's curator insight, March 27, 2013 10:09 AM

Brilliant! Optimising information to guide design.

Maria Jose Martinez Gimenez's curator insight, April 2, 2013 10:21 AM

Cómo optimizar tu presencia en Pinterest para e-commerces

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How Social SEO Proves to be a Boon for Your Business?

How Social SEO Proves to be a Boon for Your Business? | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Gone are the days when the webmasters did not give much prominence to the Social SEO. The traffic was driven to the website with the help of the SEO by putting in the most effective keywords and meta tags.

 

However, thanks to the recent changes in the Google algorithm, various popular social media channels such as theFacebook, Google+, Twitter and YouTube have gone on to greatly influence the search engine results.

 

Find Out More: http://www.searchenginejournal.com/how-social-seo-proves-to-be-a-boon-for-your-business/60937/


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Linda Allen's insight:

Great topic!

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Elsie Whitelock's comment, March 22, 2013 9:43 AM
Excellent tips..
Sitefly's comment, March 22, 2013 2:06 PM
Great tips here. Thanks for the share.
Neil Ferree's curator insight, April 22, 2013 10:11 AM

Is there any doubt how social singals + social shares from the top socials are influencing Google search results?

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Leverage Social Media influence in your SEO Strategy

Leverage Social Media influence in your SEO Strategy | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Are you leveraging the power of social media in your SEO strategy?

 

Do you understand how to use social media in your SEO Strategy?

 

For the longest time – both SEO and social media have been treated as separate things. Sure, people have talked about how they impact each other, but still in a way that treats them as two different pieces of the marketing equation.

 

Find Out More: http://assistsocialmedia.com/seo-and-social-media-strategy/


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TalkativeMedia's curator insight, March 12, 2013 2:24 PM

SEO is becoming a necessary skill set for anyone that wants to do social media. It's about being able to have the conversations on social media and then translate that back to your client in terms of exposure to their business, product, service or brand.

Nacho Vega's curator insight, March 12, 2013 3:28 PM

SEO & SMS

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My Value to a company

Promotional Branding is important

 

Linda Allen's insight:

Branded merchandise does provide a significant value in the marketing mix and the extended exposure they provide in communicating a brand's message.

 

Branded merchandising has become popular with businesses as leaders realize the increased value they provide over other strategies in the marketing mix. The value of the marketing dollar and the importance of building your brand. Promotional products are a great vehicle for offering extended exposure for marketing messages.

 

3 reasons why promotional products are a value for the marketing dollar:

 

Stickiness Matters:  An advantage with promotional products is that just one item can deliver a message for a far longer time period than other forms of advertising.  On average, respondents from a recent industry report, indicate having a promotional item for 5.8 months.  Awards are typically held the longest at 7.6 months, and writing instruments for 5.1 months.  Arguably, promotional items may provide the most significant extended coverage than many other marketing channels.

 

Viral Works: Online viral media campaigns - campaigns that are forwarded and "spread", hence the "viral", to friends and colleagues - can sometimes be quite successful, especially in today's social media world.  But how about bringing that viral back to the real world.   The misconception that many promotional items end up in the trash is clearly not the case.  In a recent study, 66% of promotional product recipients stated that when they receive a logo’ed item that they don't wish to keep; they give it to someone else.  And the gifted recipient is most likely a colleague, a friend, or someone in their social circle where the brand will continue to receive its intended exposure.

 

Recall Impacts: The latest data shows that on average, 87% of promotional product owners recall the advertiser imprinted on the item received. 97% of outerwear and apparel recipients remember the advertiser. How's that for brand recall? Furthermore, a journal ad will cost on average $1.80 to reach a target customer, where the average cost when using promotional products is around $0.60.

 

This is impressive data, even more exciting when we are able to share this with our customers to help them build a case for channeling their marketing dollars from higher cost channels to more cost effective tactics like those using promotional products.

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Uplifting music can boost mental capacity | ZeitNews

Uplifting music can boost mental capacity | ZeitNews | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
The findings, which are published in this month’s Experimental Psychology, show that the uplifting first movement, in particular, is capable of enhancing attention and memory.

Via Wise Leader™
Linda Allen's insight:

Thank you for confirming my love of music!

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Mindfulness Requires Practice and Purpose

Mindfulness Requires Practice and Purpose | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Misconceptions surround the practice of mindfulness, which is part meditation and part a greater awareness of the things around you.

Via Tom Wojick
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Tom Wojick's curator insight, March 23, 2013 10:04 AM

There must be something to this mindfulness; it keeps showing up in number business related articles. All humor aside, mindfulness needs to be a tool in the basic leadership toolkit. The biggest hurdle for my coaching clients is to let go of the the thought, "I'm not getting to what is important by sitting still!" After a few weeks they typically say, I'm really getting to what matters most."

CatherineT's curator insight, March 27, 2013 11:19 AM

Un bon article sur la pleine conscience, en anglais.

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When great leaders need to be great followers | SmartBlogs

When great leaders need to be great followers | SmartBlogs | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
After a year as president on a board of directors, I’m now officially the “immediate past president." I’m learning to be more of a follower in this new rol

Via Wise Leader™, Aki Puustinen
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Social Media Link Building

Social Media Link Building | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good social examples, and methods of using social for your own link efforts.

 

One concept that can still confuse the heck out of clients is social media link building. So let's dig into why social media matters, which networks/platforms have value and which don't, and methods of using social for your own link efforts.


Find Out More: http://searchenginewatch.com/article/2237733/Social-Media-Link-Building


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Kleckerlabor's curator insight, March 19, 2013 8:03 PM

Linkbuilding mit Social Media

umer hafeez's comment, June 4, 2013 10:23 AM
Thanks for sharing
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How Video Can Improve your Social Media and SEO Status

How Video Can Improve your Social Media and SEO Status | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google.


This is considering that the page and video are both used in conjunction with typical SEO methods. 

 

In the world of marketing today, the fastest growing segments are social media and SEO. With these snowballing into the biggest tools used by online companies to market their products, videos are propelling some sites above others.

 

Read More: http://www.onextrapixel.com/2012/03/27/how-video-can-improve-your-social-media-and-seo-status/


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Edna Campos's curator insight, March 23, 2013 3:05 PM

Como el video puede mejorar tu estatus en Social Media y SEO.

Lora Zayn's curator insight, April 8, 2013 6:22 AM

One more proof of the importance of including video in your online campaign...people do not like reading anymore- Fact!

Gunnar Gapko's curator insight, April 10, 2013 12:05 AM

This article illustrates the power of adding a video to your page. Posting a video on your page not only raises the bar for your Social Media and Search Engine Optimization prestige, but can expand your reach by 53 times. So snag some friends, a good idea and a little creative talent and watch your page views skyrocket. 

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Social Media Curation Guide

Social Media Curation Guide | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Social content curation is an important building block of your inbound marketing strategy.

 

If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all the accounts.

 

When curating content, it is essential to perfectly categorize the main subject of your curation interest in subtopic. For instance, I subcategorize SEO into its different facets:

Technical SEOLocal searchLink buildingInternational SEOSchema, Authorship, and G+

 

Read More: http://www.seomoz.org/blog/social-media-curation-guide


Via Antonino Militello
Linda Allen's insight:

Excellent information

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Ryan Risenmay's curator insight, March 15, 2013 4:34 PM

Finding the audience, and then finding the content that best suits them, this is what is meant by "relationship marketing"

Debby McKinney's curator insight, March 15, 2013 8:56 PM
It's more important than ever to offers good content appropriate to your target audience (which means you must know your target) while building common ground while getting notices. Thanks for the article
Susan Kay Daniels's curator insight, January 20, 4:12 AM

I couldn't agree more that it is important to categorize content creation. Visit GoldenStarSocial.com to see how social media marketing content is categorized.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

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Boundless Network Online Store

Boundless Network Online Store | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Linda Allen's insight:

Technology for cost and time savings. 

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