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Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events
Small to large corporation for branded merchandising spend control and brand awareness. My technology is what sets me apart.
Curated by Linda Allen
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Maximize Content: Search, Social, Syndication

Maximize Content: Search, Social, Syndication | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

In today’s complex digital landscape, a solid content strategy won’t see success without three core components: search, social and discovery.

 

Find Out More: http://www.business2community.com/content-marketing/maximize-content-search-social-syndication-0486146

 


Via Antonino Militello
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Rich Rawdin's curator insight, May 10, 2013 5:05 AM

Great information that you need for a successful website. HamptonsHomes4Sale.com

David Pangione's comment, May 11, 2013 4:49 AM
How true
Media Street Apps's comment, May 11, 2013 6:36 AM
Yes, indeed. Thanks for your comments everyone.
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30 Challenges for 30 Days of Growth

30 Challenges for 30 Days of Growth | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Practical Tips for Productive Living

Via John Michel
Linda Allen's insight:

I'm up for the challenge--how about you?

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John Michel's curator insight, May 5, 2013 5:52 PM

Scientists have suggested that, with a little willpower, it takes roughly 30 days for a person to form a new habit.  As with mastering anything new, the act of starting and getting beyond the preliminary stage where everything feels awkward is 80% of the battle.  This is precisely why it’s important to make small, positive changes every day over the course of at least a 30 day period.


Mary Meduna, PhD's curator insight, May 8, 2013 6:29 AM

Sometimes we need little reminders about how to stay connected with our humanity and the humanity of others. I found this to be inspiring. 

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Theory of Gaming Motivation

Theory of Gaming Motivation | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
the psychology of video games

Via Juan Antonio Ortiz Caturani
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Imersia's comment, May 5, 2013 2:14 PM
Doesn't mention the physiological benefits of gaming, e.g. release of endorphins etc. Gaming can have a huge positive effect on people's emotions through release of brain chemicals, of course when undertaken at moderate levels:)
AlGonzalezinfo's curator insight, May 9, 2013 9:09 AM

Excellent resource, especially for many of us who are doing research on gaming apps!  Thanks Linda.

 

From the article:

 

The 11 basic needs are gaining knowledge, gaining and improving skills, feeling competent, persevering through hard times, creating tools, managing danger, regulating emotions, competing for rewards, cooperating for rewards, caring for loved ones, and satisfying the senses with pleasant inputs (sights, smells, sounds, etc.). In the model they will each be referred to by their relevant nouns. Only “satisfying the senses with pleasant inputs” is called “Optimal Choice” because that is the purpose of satisfying our senses. They help us make the best choice by making us feel attracted to “good” things and repelled by “bad” things.

William Emeny's curator insight, May 9, 2013 9:59 AM

I am personally a big fan of 'gamification' and the motivational benefits to learning it brings. The work of Prof James Paul Gee is particularly brilliant. Here's a superb summary of the psychology behind why kids find video games so engaging.

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Why We Can't Just Be SEOs Anymore

Why We Can't Just Be SEOs Anymore | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


Via Antonino Militello
Linda Allen's insight:

Great read

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David Pangione's comment, May 11, 2013 4:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 4:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
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Be Brave, Be Honest: What Leadership Looks Like From Here On Out - Forbes

Be Brave, Be Honest: What Leadership Looks Like From Here On Out - Forbes | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Be Brave, Be Honest: What Leadership Looks Like From Here On Out
Forbes
This week three colleagues and I are conducting a five-day leadership and management intensive called Rising Leaders.

Via Jose Luis Anzizar, AlGonzalezinfo, Wise Leader™
Linda Allen's insight:

Good stuff

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AlGonzalezinfo's curator insight, April 26, 2013 4:18 AM

Love this post!  From the article:

 

Because being honest about what you fear is essential to real change.


If you can be unflinchingly honest in saying “I don’t know this,” or “I’m worried I won’t be able to do that,” or “that makes me uncomfortable,” you can be brave enough to move into that awkward place of exploration where you’re trying something new; the novice phase that’s part of all true growth.

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The Top 5 Leadership Skills for Sustained Innovation

The Top 5 Leadership Skills for Sustained Innovation | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Anyone can innovate once. All it takes is a good idea, some hard work, sufficient resources, and a little bit of luck. However, today’s business environment demands ongoing innovation to stay ahead of the pack.

Via John Michel, Wise Leader™
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John Michel's curator insight, April 27, 2013 9:24 PM

Today’s business environment demands ongoing innovation to stay ahead of the pack. To make innovation a way of life for your company, get to work developing these five leadership skills:

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Which comes first: SEO or Social Media?

Which comes first: SEO or Social Media? | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.

 

SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.

 

Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html


Via Antonino Militello
Linda Allen's insight:

Great Read!

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OnlineBizInformation's comment, June 21, 2013 10:26 AM
With the new age of kids coming up social media is going to be a huge aspect companies are going to to need to take a handle. No social media presences is pretty much death of a company. People enjoy being able to read the next persons view on a company, so I think social media presence is going to be a huge must if companies want to survive. As well as SEO .. that is the foundation but social media a must !
OnlineBizInformation's curator insight, June 21, 2013 10:28 AM

With the new age growing up with social media which do you think will come first in the future ?

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Just Story It - Scoops

Just Story It - Scoops | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 


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ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
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Increase Your iPhone & iPad Typing Speed With These 3 Apps & Tips [iOS]

Increase Your iPhone & iPad Typing Speed With These 3 Apps & Tips [iOS] | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Though I advocate and try to use the built-in iOS dictation feature for the iPhone and iPad, there are occasions when good old touch typing must suffice.

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John Purificati's curator insight, April 25, 2013 3:36 AM

An interesting apps that revealed interesting feedback on my two-finger approach to typing. Brings one back to the old days when keyboarding was part of the curriculum.

Theresa Andrews's curator insight, April 27, 2013 12:32 PM

sweet

 

Pearletta Wilson's curator insight, April 29, 2013 6:57 AM

Typing skills on the ipad is great for staff and students.

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Graph Search Optimization: The New SEO and What it Means for Social Advertisers

Graph Search Optimization: The New SEO and What it Means for Social Advertisers | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

To determine which pages are relevant to a search query, Facebook utilizes a natural language processor (both to suggest search terms and identify connections) combined with algorithms that examine the “nodes” or connections of a searcher’s network to find content friends have “liked” that match the search. Graph Search can also consider second-degree connections or friends of friends, as well as content which has been shared either directly with the searcher or publicly on Facebook.

 

Unlike standard search engines, Facebook owns all of the data (page posts, photos, videos, etc.)which has ever been posted to the network. This inherent advantage enabled Facebook to implement a unique indexing structure to categorize the data based on a number of predefined properties. This indexing of owned data allows Facebook to quickly search, sort, identify and return relevant content. 

 

They dubbed this infrastructure “Unicorn.” Similar to a standard search engine, it supports search queries including “multi-hop” queries in a series of steps while searching “nodes” in a similar style to the way a search engine utilizes keywords.

 

Find Out More: http://www.insidefacebook.com/2013/04/22/graph-search-optimization-the-new-seo-and-what-it-means-for-social-advertisers/


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Joe Wise's curator insight, April 24, 2013 9:50 PM

Critical stuff for SMMs

Nick Mortel's curator insight, June 21, 2013 5:04 AM

add your insight...

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 8:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 12:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 4:40 PM

Fabulous Article!

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Where you place the "a" matters: Are you just a leader or a just leader? | SmartBlogs

Where you place the "a" matters: Are you just a leader or a just leader? | SmartBlogs | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
It's just a trivial part of speech, just an "a," no big deal. But it is! How often do we combine the words "justice" and "leadership", especially in the fo

Via Wise Leader™
Linda Allen's insight:

Good one!

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The Importance of Social Media For SEO

The Importance of Social Media For SEO | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".

 

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.

 

This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.

 

Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy


Via Antonino Militello
Linda Allen's insight:

Great insight!

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Jean-Marc TRESOR's curator insight, April 26, 2013 7:43 AM

Social Media

Nick Mortel's curator insight, June 21, 2013 5:04 AM

add your insight...

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Maximize Content: Search, Social, Syndication

Maximize Content: Search, Social, Syndication | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

In today’s complex digital landscape, a solid content strategy won’t see success without three core components: search, social and discovery.

 

Find Out More: http://www.business2community.com/content-marketing/maximize-content-search-social-syndication-0486146

 


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Rich Rawdin's curator insight, May 10, 2013 5:05 AM

Great information that you need for a successful website. HamptonsHomes4Sale.com

David Pangione's comment, May 11, 2013 4:49 AM
How true
Media Street Apps's comment, May 11, 2013 6:36 AM
Yes, indeed. Thanks for your comments everyone.
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The Best Social Networks for Private People

The Best Social Networks for Private People | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
We find the best social networks to use if you're not a social networking butterfly.

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Act Like a Leader Before You Are One

Act Like a Leader Before You Are One | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
How to carve the path to the role you want.

Via Wise Leader™
Linda Allen's insight:

Great advice!

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John Michel's curator insight, May 2, 2013 8:10 PM

If you want to become a leader, don't wait for the fancy title or the corner office. You can begin to act, think, and communicate like a leader long before that promotion. Even if you're still several levels down and someone else is calling all the shots, there are numerous ways to demonstrate your potential and carve your path to the role you want.

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How to Influence People with Your Ideas

How to Influence People with Your Ideas | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Social media tactics will get you only so far.

Via Wise Leader™
Linda Allen's insight:

Agree!

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John Michel's curator insight, May 1, 2013 5:03 AM

Aspiring idea entrepreneurs are everywhere: in businesses, classrooms, and communities of all kinds, all over the world. Maybe you know one. Maybe you are one. But you don't have a massive influence-creation machine behind you (few people do) and you wonder how to get your idea heard above all the others competing for attention. How do you proceed?

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Empathy: Leadership Strength or Weakness?

Empathy: Leadership Strength or Weakness? | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Empathy: Leadership Strength Or Weakness?


Via Belinda MJ.B, Maya Mathias, AlGonzalezinfo, Wise Leader™
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Belinda MJ.B's curator insight, April 8, 2013 2:51 PM

Empathy: Leadership Strength Or Weakness?

Maya Mathias's curator insight, April 22, 2013 9:59 AM

Need some hard data to see if you should display empathy as a leader?  This article contains some thought starters.

AlGonzalezinfo's curator insight, April 28, 2013 5:04 AM

Empathy is one of my top strength themes that I try to leverage intentionally in times of stress and frustration.  It is very useful to learn about the different types of empathy.  I can now apply this knowledge as I work to improve my self-mastery.  Thanks Maya!

 

From the article:

 

Empathy’s Role in Emotional Intelligence

Research shows people can experience and exhibit three kinds of empathy:

 

~ Cognitive 

~ Emotional

~ Compassionate

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MapStory : Welcome!

MapStory : Welcome! | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

MapStory empowers a global community to organize knowledge about the world spatially and temporally. With MapStory, people of all kinds turn into Storytellers who can create, share, and collaborate on MapStories and ultimately improve our understanding of global dynamics, worldwide, over the course of history.


Via Nik Peachey
Linda Allen's insight:

Fantastic!

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Guille Florian's curator insight, April 28, 2013 2:25 AM

Excellent tool

Lois A Bolin, Ph.D.'s curator insight, April 28, 2013 7:07 AM

The City of Naples WEB APP used a storyboard which tell the story of naples development via a map--- map story is similiar.  Should make us think how we need to get georgraphy back into schools integrated with history and ecnonmics.

Jasmin Rez's curator insight, April 29, 2013 5:33 AM

via @LeadershipABC 

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Strategy, Storytelling, and Being a Detective

Strategy, Storytelling, and Being a Detective | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Via Karen Dietz
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Karen Dietz's comment, April 29, 2013 8:22 PM
It's spam Jose! I've already deleted the multiple spam postings to my comments today.
Samantha Rissel's curator insight, April 30, 2013 6:12 AM

How is business related to literature?  What cultural traits help us know more about our ventures?

Sarosh Daruwalla's curator insight, April 30, 2013 6:51 AM

In an era where the quick fix is often celebrated, bringing in different perspectives to the table will only enhance the final decision making to be more focused and in the right direction.

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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

Via Karen Dietz
Linda Allen's insight:

Good Read

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SooJin-Stella Lee's comment, April 30, 2013 4:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 2013 8:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 1:24 PM

Put yourself in the other person's shoes.

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Improve Your Leadership Presence

Improve Your Leadership Presence | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
Muriel Maignan Wilkins, coauthor of Own the Room, breaks executive presence into three essential parts....

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Lsantiargarin's curator insight, April 25, 2013 7:22 PM

I definitely recommend this for reading !!

Ron McIntyre's curator insight, May 7, 2013 6:25 AM

Good read regarding leadership roles.  Well worth the read.

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5 SEO Tools You Might Not Have… Yet | Search Engine Journal

5 SEO Tools You Might Not Have… Yet | Search Engine Journal | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

Excerpted from article by Kristi Hines, author of Kikolani, posted on Search Engine Journal:

"Here are some tools I use on a regular basis that you may not have in your toolkit just yet. The best part – they’re all perfect for SEO’s and businesses with smaller budgets.

 

1) iSpionage:

it is known for their PPC research tools, but they also have powerful keyword research features as well. When you enter a keyword into their search, you will first see the top 10 PPC competitors along with a graph showing the advertising trend for the keyword.

After a block of related keywords is one of my favorite parts: a glimpse of the top-performing, longest-running ads in Google related to your keyword.

What’s nice about this is you can see how other websites are using the keyword.

 

2) cognitiveSEO:

it offers a visual approach to learning about your competitor’s backlink profile that includes charts for deep link ratios, dofollow to nofollow, website types, website categories, link trustworthiness, and much more.

 

3) Broken Link Finder:

this tool allows paid members to search for a keyword or keyword phrase and get potential broken link opportunities.

 

4) Whitespark:

If you are working with a local website, then this tool is a must have resource. This citation finder will go out and find local search opportunities based on your website’s keywords and location.

You will get to see the domain, direct submit link, type of website, Majestic SEO AC Rank, Domain Authority, and date discovered. The results are based off of backlinks / citations that other local competitors have gained.

 

5) Link Detox:

If you think your website has been hit with a Google penalty based on you links, then the Link Detox report from Link Research Tools is a must have. You simply enter your domain or upload your links from Google Webmaster Tools. It will then mark your links as healthy, suspicious, and toxic. This will give you a better idea of which links to remove first..."

 

Each tool is analyzed with more information. Read full article here:

http://www.searchenginejournal.com/5-seo-tools-you-might-not-have-yet/


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The Search Engine We REALLY Want To See Google (or Microsoft) Build

The Search Engine We REALLY Want To See Google (or Microsoft) Build | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days.

 

Yet, Google is looking to change that. With the addition of the Knowledge Graph, Google has announced its intention to evolve from a ‘search engine’ to a ‘knowledge engine.’ Matt Cutts said as much at an industry conference late last year, explaining Google is so committed to this evolution they renamed Google’s ‘Search Quality’ team the ‘Knowledge Team.’

 

Read More: http://searchengineland.com/the-search-engine-we-really-want-to-see-google-or-microsoft-build-150042


Via Antonino Militello
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Caterin Victor's curator insight, April 23, 2013 4:58 AM

  Google,  the  best !!!

BraandLife's curator insight, April 25, 2013 10:15 AM

Great Insight.

Mr Branson's curator insight, May 8, 2013 1:49 AM

I personally think VIDEO advertising and the convergence between TV/Web will now change search forever as we knew it. http://www.infogurushop.com Even Mobile search will change and become more 'interactive' at the touch, shake, voice or wipe of a screen or button. 

Rescooped by Linda Allen from SEO and Social Media Marketing
Scoop.it!

Social Search & the future of SEO

Social Search & the future of SEO | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY.

 

Metadata, title tags, etc. were once the gold standard of SEO, but now they’re the base line. The reality: If there is a big collection of people talking about a person, search engines are drawn to the person or site to try and understand what all the fuss is about. Unfortunately, the technology to truly hone in on these conversations and chatter remains in infancy.

 

Find Out More: http://www.brafton.com/news/social-search-the-future-of-seo-insights-from-bing-at-sesny


Via Antonino Militello
Linda Allen's insight:

So much to know! 

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Brian Dean's comment, April 18, 2013 9:27 AM
Not sure how important social signals are as of yet. Matt Cutts has even said that it'll be years before links are replaced with social signals
Daniel Imbellino's comment, April 18, 2013 10:24 AM
Actually Brian, Matt Cutts recently stated in a video on Youtube that Google does takes social signals into heavy consideration when evaluating the worth of our content. In fact he stated they always have. I just watched the video about 3 weeks ago. In another video Matt Cutts even stated they are more concerned with identifying what people like or dislike, which is why they created the +1 button. When you +1 something on the web, you are recommending it to anyone in your Google+ circles, both on G+ and organic search. And, the +1 button also helps Google to gage the overall importance of an author and content online. Many links themselves are also coming from social networks, and all links on Google+ are "dofollow". Dont believe me? Go to your webmaster tools account check the links pointing to your site, Google+ links are weighted like any others. Also, they are crawled by Bing as well, and Bing does count backlinks from G+. So your assertions I'm afraid are not accurate.
PortMacOnline's curator insight, May 12, 2013 5:14 PM

This is something that we have been preaching for the last few years! Social media is becoming more and more important to the search engines every day. And now this is straight from the horse's mouth.