Malcolm De Leo shows how to cut through the fog of Social Media and learn through the art of listening. ... What is the social media fog? It’s about what volume is doing to your marketing program. Think about it. Everyone gets the point that they need to be marketing in the social space. This is why pushing content still represents about 80% of efforts in social media programs, leaving only 20% for pull. Some might argue what the balance between pushing content and pulling information to garner insight is changing and I wouldn’t argue with that. The reality, however, is that this equilibrium remains unbalanced. And because many of us are still more concerned with pushing out their message to the market than understanding the market, there is risk in the strategy. Why? Because no one would argue that the volume of content is growing exponentially. If there was a word that was faster than exponentially, we would use it when discussing social data creation. This is where the social media fog comes in. WHAT IS THE SOCIAL MEDIA FOG? Your efforts to market under these conditions is guesswork (at best) without listening....
The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering.
Social media properties have clearly made the processes of creating and sharing content a compelling activity for everyone. Yet the story is altogether different when it comes to retrieving content. Ever tried to search for an old post in Facebook? Pretty difficult if the update was more than a month old. Ever tried to search for tweets older than a week using Twitter search? Mission impossible.
SEO isn’t just for search engines any more — it’s also for social media as part of a broad Social Media Optimization strategy.
It has become a staple of the Facebook world: the social media guru. These are the “experts” in social media marketing who often come armed with an iron-clad addiction to Twitter to go with questionable credentials in marketing. Here are some signs if you’re falling into the guru category....
Recent research suggests that rituals may be more rational than they appear. Why? Because even simple rituals can be extremely effective. Rituals performed after experiencing losses – from loved ones to lotteries – do alleviate grief, and rituals performed before high-pressure tasks – like singing in public – do in fact reduce anxiety and increase people’s confidence. What’s more, rituals appear to benefit even people who claim not to believe that rituals work. While anthropologists have documented rituals across cultures, this earlier research has been primarily observational. Recently, a series of investigations by psychologists have revealed intriguing new results demonstrating that rituals can have a causal impact on people’s thoughts, feelings, and behaviors.
If SEO is dead, social media will be, too, in another five years.
In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?
Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
"If you love to keep your apps organized, we have a great tip for you today. By going to Settings -> General -> Reset -> Reset Home Screen Layout, your iPad will not only reorganize all stock apps to their default positions, but also organize all non-stock apps in alphabetical order."
A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.
In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.
Once installed in your browser, the "eduClip It" button lets you grab an content from any website and add it to one of your eduClipboards. When you clip from a website, we automatically grab the source link so we can credit the original creator.
The Most Overlooked Leadership Skill blogs.hbr.org (blog) Even before I released the disc, I knew it was a long shot. And, unfortunately, it was a clumsy one too. We were playing Ultimate Frisbee, a game similar to U.S.
As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.
'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
...one quick glance at your computer screen or smartphone will tell you that the news media has changed enormously in the last 10 years. What began as two separate worlds – “ traditional media” and “online media” – is now thoroughly and completely transformed into one seamless media landscape that continues to morph and change as new technologies come online and users discover new ways to engage.
At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. What’s changed more than anything are the pitching targets and pitchable opportunities....
... But how do you generate leads with successful webinars? This is the fun part! You get to use traditional and new tactics to gain registrations. You’ll use media relations, email marketing, social media, direct mail, content, and advertising. In most cases, you’ll be marketing to prospects who haven’t made a decision yet to work with you, former clients, or someone new entirely. Host a Successful Webinar Following is a step-by-step list of how you’ll do this. Of course, this list could change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content....
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably...
When I ask people at what age they feel they were (or are) the sharpest, it is shocking to me that no matter their current age – 20s, 50s, 80s – they always say their peak performance was 10, and often 20, years earlier. It does not have to be that way.
The power of social lives on beyond its ubiquity, and wields a transformative impact on SEO. Please understand that I’m not going to propagate any myths about how to increase your rankings via social media.
Nor am I going to propose that SEO-is-dead-so-long-live-social. Instead, I’ll attempt to demonstrate how social is infringing upon the traditional realm of SEO as a major factor in how people find information, convert, and interact with the Internet.