What’s Changed, What Hasn’t in Media Relations | Business 2 Community | Company Online Ordering, Trade shows, Event gifts, Speaker Gifts, Employee recognition programs, Golf and sporting events | Scoop.it

...one quick glance at your computer screen or smartphone will tell you that the news media has changed enormously in the last 10 years. What began as two separate worlds – “ traditional media” and “online media” – is now thoroughly and completely transformed into one seamless media landscape that continues to morph and change as new technologies come online and users discover new ways to engage.

 

At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. What’s changed more than anything are the pitching targets and pitchable opportunities....


Via Jeff Domansky