This article shows results of a survey done with a panel, where findings within a number of different companies that they lacked clear mobile strategies and objectives. A consensus shows that mobiles are currently more than just a phone, they hold apps, games, banking information - companies need to imploy mobile strategies and objectives in order to have a better understanding of their company within the mobile market, their consumers, trafficing higher consumer engagement by better satisfying their consumers and have a better understanding of data tracking also.
Recommendations were made of companies tracking their mobile customers through multiple channels vs. just one, allowing marketers to The idea that most of the companies were more focused on revenue and task completion vs customer experience shows that their strategies may also need to shift in changes to tracking a companies success through individual objectives of finding out how well a customer has adapted to mobile to improving the customers experience with it so that this will lead to consumer engagement and revenue.
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