Finding out if a product will be successful beyond the initial curiousity is just good business. With market research, you determine if the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you are considering the high costs of failure and need facts and opinions on whether your new product, feature, or location will be successful, invest in market research by using these tools and resources. You can find demographic data and lifestyle preferences, understand the market size, launch surveys for user feedback, and gather ideas for your marketing plans. Information, not instinct, is powerful when it comes to predicting consumer preferences....
It’s that time of year again, folks, when list posts reign supreme and reflective 2014 musings clog your feeds. Although this post meets that description, rest assured it will provide at least one thing to brighten your day: eye candy.
Your’re a blogger, maybe it’s time to get serious.A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be successful you need a good strategy and to support this strategy you need good blogging tools.
In this article we discuss 6 powerful tools that help you become more efficient and effective as a blogger....
Dispelling some email marketing 'best practices' In our email marketing campaigns, we are always looking to boost our open and clickthrough rates and the b. Marketing topic(s):Email communications strategy. Advice by Dave Chaffey.
Everything worthy of pursuing begins from knowing what you want. At least, it would have been nice if it were that way for business owners and marketers.
Assuming you could nail down on what you want, a few things stick out like a sore thumb. Social media gets you reach, build your brand, seed traffic to your web properties, and helps you build real relationships with people.
Yet, social media – as a medium – is as vague as it can get. It’s easy to get into a “vain mode” and look at things that don’t really make an impact – like follower counts and number of fans. When you do that, you are just feeding your ego and doing nothing for your business as John hall, a contributor for Forbes.com, puts it. John lists out “vanity metrics” like the number of fans or followers, comments, shares, and the like.
It’s another thing if you have a lot of those coming at you (do celebrate) but these are not the numbers you look for, measure, or go home to write mom about.
>> Unsplash is a free photo archive that prides itself on offering “do-whatever-you-want, hi-res images.”
>> PowToon is a super-simple app that helps you create animated videos that will truly engage your audience.
>> Adobe Kuler is a service that lets you create your own color palette or choose from thousands of existing ones. Why is that important?
>> Canva is a true delight for any content marketer. You can use this free tool to create a multitude of different images for web and print—blog graphics, buttons, social media images and business cards are just a few of your options.
>> If you’re looking to create an infographic, Piktochart is one tool you can’t ignore. It features a set of themes and templates you can use as the base of your infographic—all you have to do is add your data and text.
>> Sometimes the best way to emphasize your point is to use images to back up your words. In these cases Awesome Screenshot is priceless.
>> That’s where QuotesCover comes in. This tool helps you turn words of wisdom into awesome looking e-cards, social media profile images and even prints.
>> If you have a website, app or other online product, I think you’re going to like Placeit. The app allows you place your own video or picture in a template so you can show others how your product or image will look on different devices.
So you're a content marketer in a B2B industry and you feel like the content you're generating isn't fun or creative. Sound accurate? The good news is that you’re not alone. The better news is that there are simple ways to bring sexy back into your seemingly mundane content.
Creating content for web users is always a challenge, but making them engaged with it is even more challenging. People create websites to share information, so your major goal is to make the process of finding the necessary data as easy as it’s possible.
Ensuring your visitors are happy with site design is just the first step. Competitive world dictates its own rules, so you need to find some ways to make visitors engaged with your content, stay longer and keep coming back. In this article I’m going to share with you five simple tips on how to increase engagement on your site.
Parallax design sites are growing in use because they embrace the fluidity of the Web, provide simplicity, and offer a scrolling technique that creates a neat 3-D effect.
You should be aware of some concerns when deciding whether to use a parallax design. Concerns include the following.
Parallax design is highly animated with a lot of scripts, so it can decrease the load time of a website.
Not all browsers are able to support the parallax design. That inability can lead to problems for the user.
Parallax scrolling is also not ideal for mobile as it makes the website bloated. Parallax adds layers of code to a website.
Deficient for analytics
If all your content is on one page, understanding what content is capturing visitors can be difficult. There can be workarounds to this obstacle, such as using event tracking or tying a pageview in Google Analytics to sections of parallax scrolling, but parallax design does add a layer of complexity to analytics.
SEO and new design techniques often don't mesh. In addition to being deficient on the analytics side, many parallax websites are not built with SEO in mind. Content often takes a backseat to the visual, and parallax pages typically aren't geared towards specific topics and targeted websites. External websites may only have one page to link without linking to specific subpage with more relevant content.
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Here is JSEO's visual insight into the basics of SEO. Explore Just SEO to keep up to date with all the relevant online marketing news & receive expert advice about how you can optimize all elements of your businesses digital campaigns.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.