The enterprise community manager position is sometimes termed a jack of all trades role. I know -- I've said it myself.
Over the past few weeks I have participated in a suite of webinars and talks about online communities and their growing role in functional areas such as customer care.
I have listened to, and debated with, countless community management specialists about community management best practices. I’ve heard a lot about keeping business strategy and community management aligned.
There’s no question this is a critical success factor for social business — but the issue is whether or not this responsibility is part of the charter for the online community manager role.