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Digital & Social Marketing
resource and interactive channel for all things social media
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Why Marketers Never Learn From Others' Social-Media Mistakes | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Why Marketers Never Learn From Others' Social-Media Mistakes | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Digital & Social Marketing | Scoop.it
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MarketingSherpa: B2B Marketing: 7 mobile and social media tactics

MarketingSherpa: B2B Marketing: 7 mobile and social media tactics | Digital & Social Marketing | Scoop.it
Recently we had the opportunity to speak with five experts in mobile and social media marketing. Last week’s B2B newsletter featured two of those experts. This week we have insights and advice from the other three industry thought leaders.
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B2B Marketing: 7 mobile and social media tactics – MarketingSherpa | Add Twitter Follower

B2B Marketing: 7 mobile and social media tactics – MarketingSherpa | Add Twitter Follower | Digital & Social Marketing | Scoop.it
B2B Marketing: 7 mobile and social media tactics – MarketingSherpa http://t.co/vq1FILq9...
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Social Media challenges jury trials, possible solutions | Young Island

#InternetMarketing Social Media challenges jury trials, possible solutions - Long Island Business News: Social m...
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HP Study Shows Mainstream Media Influences, Social Media AmplifiesHypertext | Hypertext

HP Study Shows Mainstream Media Influences, Social Media AmplifiesHypertext | Hypertext | Digital & Social Marketing | Scoop.it
Following up on Text 100 SVP David Bailey’s recent Hypertext post about the results of a Hewlett-Packard study on how conversations become trending topics on (@kirkfletcher @Honxqp This article has a decent roundup of current work on the topic of ...
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Seven Reasons Your Content Marketing Needs a Brand Journalist

Seven Reasons Your Content Marketing Needs a Brand Journalist | Digital & Social Marketing | Scoop.it
MarketingProfs chief content officer Ann Handley explains why companies need to hire brand journalists to tell their stories engagingly, honestly, and well.
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6 Benefits of business blogging - Search Marketing | Square Squirrel

6 Benefits of business blogging - Search Marketing | Square Squirrel | Digital & Social Marketing | Scoop.it
Everyone's doing it, but why should your business be doing it? Here are 6 clear, definitive reasons your business should be blogging.
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6 Simple Steps for Using Content Marketing to Attract Ad Agency New Business

6 Simple Steps for Using Content Marketing to Attract Ad Agency New Business | Digital & Social Marketing | Scoop.it
Relevant and valuable content will attract a clearly defined and understood target audience.
Content marketing is an overarching term that involves the creation and sharing of content for the purp...
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How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes | Fast Company

How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes | Fast Company | Digital & Social Marketing | Scoop.it
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The Pro and Con of Facebook Timeline: 13 Most Talked About Updates

The Pro and Con of Facebook Timeline: 13 Most Talked About Updates | Digital & Social Marketing | Scoop.it
Unless you've been burying your head in the sand (and some marketers ARE) you know that Facebook Timeline for pages has LAUNCHED! Pro or Con?
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Facebook Loses Privacy Case in German Court Over Email - Wall Street Journal

Facebook Loses Privacy Case in German Court Over Email - Wall Street Journal | Digital & Social Marketing | Scoop.it
BloombergFacebook Loses Privacy Case in German Court Over EmailWall Street JournalBy SHAYNDI RAICE And FRIEDRICH GEIGER A German court ruled against Facebook Inc.
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Facebook Releases Guide To Facebook Offers

Facebook Releases Guide To Facebook Offers | Digital & Social Marketing | Scoop.it
Facebook wants marketers on the social network to make offers it can’t refuse, so it published a list of guidelines.
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14 Ways New Facebook Betrays Small Business | facebook | Social Media Consulting - Convince & Convert

14 Ways New Facebook Betrays Small Business | facebook | Social Media Consulting - Convince & Convert | Digital & Social Marketing | Scoop.it
The new Facebook Timeline for brands is nifty, unless you're a small business. In14 ways, Facebook Timeline is a boon to big biz and a blow to small business.
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Twitter Plots Big Changes to Brand Pages | Digital - Advertising Age

Twitter Plots Big Changes to Brand Pages | Digital - Advertising Age | Digital & Social Marketing | Scoop.it
Product will allow app developers to build experiences on microblogging platform, much the way they do on Facebook.
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The 5 New Must-Have B2B Marketing Skills

The 5 New Must-Have B2B Marketing Skills | Digital & Social Marketing | Scoop.it
B2B marketing has changed. But have your skills? We name 5 must-have skills for B2B marketers.
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3 Social Media Tips to Help You Improve Your Online Reputation [Infographic] | Smedio

3 Social Media Tips to Help You Improve Your Online Reputation [Infographic] | Smedio | Digital & Social Marketing | Scoop.it
The ultimate benefit of every social contact is to activate social engagement that builds your personal or corporate brand.
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What makes a good social media analyst?

What makes a good social media analyst? | Digital & Social Marketing | Scoop.it
Not enough to be social media savvy, role requires greater responsibilities beyond posting and monitoring, including knowing how to answer to larger business objectives such as driving sales and mapping ROI, say industry players.
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How Free Speech and Social Media Fit Together

How Free Speech and Social Media Fit Together | Digital & Social Marketing | Scoop.it
You've heard it or have seen it posted...Someone saying they can say whatever they want, post whatever they want and no-one can do anyth...
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10 Steps To Success In Social Media Marketing For Your Business

10 Steps To Success In Social Media Marketing For Your Business | Digital & Social Marketing | Scoop.it
Social media marketing has a reputation for being an extremely complex advertising plan, but this is untrue. It is actually one of the easiest options out there (Social Marketing...
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Is Pinterest Silicon Valley's Next Big Hit?

Is Pinterest Silicon Valley's Next Big Hit? | Digital & Social Marketing | Scoop.it
Will Pinterest be Silicon Valley’s next big hit? (Nice piece comparing social media sites to hit TV shows RT @Newsweek: Will @Pinterest by Silicon Valley's next big hit?
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Online Customer Service Is Essential To Successful Social Marketing | Forrester Blogs

Online Customer Service Is Essential To Successful Social Marketing | Forrester Blogs | Digital & Social Marketing | Scoop.it
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It pays to engage with customers on forums

It pays to engage with customers on forums | Digital & Social Marketing | Scoop.it
For all of the focus on Facebook and Twitter as places where consumers gather to share, and form, opinions, business owners also have to wrangle with an older, simpler kind of social media...
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21 Warning Signs You’re Becoming a Social Media Snob | Copyblogger

21 Warning Signs You’re Becoming a Social Media Snob | Copyblogger | Digital & Social Marketing | Scoop.it
Ever think you might be starting to take social media a little too seriously? Here's how to find out, and what to do about it if you are ...
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8 Major Features in Facebook Timeline for Brand Pages

8 Major Features in Facebook Timeline for Brand Pages | Digital & Social Marketing | Scoop.it
Okay, businesses and brands! Last week, Facebook rolled out the Timeline format to brand Pages. Organizations have the month of March to organize their Pages before Facebook applies Timeline to all...
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Facebook Warns Brands that Scale in Social Won't Come For Free | Digital - Advertising Age

Facebook Warns Brands that Scale in Social Won't Come For Free | Digital - Advertising Age | Digital & Social Marketing | Scoop.it
Facebook is asking marketers to double down on advertising to reach a sizable share of the fan base they've been growing for years.
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