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Digital & Social Marketing
resource and interactive channel for all things social media
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The ROI of Social Media | Infographic Love

Infographic source: mdgadvertising.com found by Bill Crosby Return on investment is a business metric, and within social media, it's been a contenti (@billcrosby thanks Bill - I scored you a link here for it http://ow.ly/dxCz3...
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How Not to Pitch Your Business in Social Media

How Not to Pitch Your Business in Social Media | Digital & Social Marketing | Scoop.it
It's amazing how bad some pitches can be. Don't make these mistakes.
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Are You Using LinkedIn to Its Fullest?

Are You Using LinkedIn to Its Fullest? | Digital & Social Marketing | Scoop.it
Don't just "set it and forget it." Use LinkedIn to gain exposure, build community and generate sales leads with these tips.
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Twitter beats Facebook on mobile ads - FT.com

Twitter beats Facebook on mobile ads - FT.com | Digital & Social Marketing | Scoop.it
Twitter has taken an early lead over Facebook in the mobile advertising market, analysts say, despite the 140-character messaging site's fewer users.
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Five Reasons Why Customers Want Social Customer Service | Social Media Today

Five Reasons Why Customers Want Social Customer Service | Social Media Today | Digital & Social Marketing | Scoop.it
Everyone aims to be in tune with their customers, Image but following them around the web isn’t enough. To really deliver a great customer experience, it’s important to understand why people go social, and make sure expectations are met.
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5 Instagram Tactics to Increase Social Media Engagement | Heidi Cohen

5 Instagram Tactics to Increase Social Media Engagement | Heidi Cohen | Digital & Social Marketing | Scoop.it
Want social media engagement? Use Instagram because this mobile photography app is social media engagement superglue.  As research from Simply Measured shows, a picture is worth a thousand engagements.
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How Much Will Social Media Really Affect the U.S. Election?

How Much Will Social Media Really Affect the U.S. Election? | Digital & Social Marketing | Scoop.it
How Much Will Social Media Really Affect the US Election?
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How LinkedIn Plans To Grow Its Biggest Business 1,100% (LNKD)

How LinkedIn Plans To Grow Its Biggest Business 1,100% (LNKD) | Digital & Social Marketing | Scoop.it
See Also management believes its Hiring Solutions suite of products has a lot of growth left in it: about 1,100% in the US.
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Social media and mobile apps add to the mass notification arsenal

Social media and mobile apps add to the mass notification arsenal | Digital & Social Marketing | Scoop.it
Using social media and mobile apps for mass notification and emergency preparedness (SecurityInfoWatch: #Social media & mobile apps add to the mass notification arsenal http://t.co/9uKw5l3O...)...
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Email, phone number and user ID targeting: how Facebook is helping businesses reach the right audiences

Email, phone number and user ID targeting: how Facebook is helping businesses reach the right audiences | Digital & Social Marketing | Scoop.it
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How Crisis Management Through Social Media Increased Sales [CASE STUDY]

How Crisis Management Through Social Media Increased Sales [CASE STUDY] | Digital & Social Marketing | Scoop.it
Imagine that you are a marketing manager working in a leading travel agency in your region. All of a sudden there`s a massive volcano eruption in Iceland which paralyzes most of the flight traffic in Europe.
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LinkedIn adds notifications for comments, likes, invitations, & more

LinkedIn adds notifications for comments, likes, invitations, & more | Digital & Social Marketing | Scoop.it
Professional social network LinkedIn has added real-time notifications to let you know when people comment or like a post, send an invitation to connect, and more, the company announced today....
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Why Mobile + Social Media Matter for B2B Marketers | Idea Exchange

Why Mobile + Social Media Matter for B2B Marketers | Idea Exchange | Digital & Social Marketing | Scoop.it
By 2013, More People Will Be Using Smartphones Than Personal Computers to Get Online http://t.co/koaZI4Ys via @Quarry #B2B #mobile...
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Community Management - More than Tweets and Posts

Community Management - More than Tweets and Posts | Digital & Social Marketing | Scoop.it
Those in social media are aware that it takes meticulous community management to engage new followers, respond to advocates, and keep the momentum high.
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INFOGRAPHIC: ‘Imagery rules across social media’ - GalleyCat

INFOGRAPHIC: ‘Imagery rules across social media’ - GalleyCat | Digital & Social Marketing | Scoop.it
INFOGRAPHIC: ‘Imagery rules across social media’ (Imagery Rules Across #SocialMedia: http://t.co/uMZKJRsX #infographic via @GalleyCat...)...
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Social Media: Why Twitter, Facebook and LinkedIn Are The Difference Between Rags and Riches : Entrepreneurs Anchor

Social Media: Why Twitter, Facebook and LinkedIn Are The Difference Between Rags and Riches : Entrepreneurs Anchor | Digital & Social Marketing | Scoop.it
Social Media: Why Twitter, Facebook and LinkedIn Are The Difference Between Rags and Riches http://t.co/OEMjH5Sl...
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Blogging for Startups: 10 Essential Tips to Make it Work : @ProBlogger

Blogging for Startups: 10 Essential Tips to Make it Work : @ProBlogger | Digital & Social Marketing | Scoop.it
This guest post is by Gregory Ciotti of Help Scout. Getting the word out about your startup is tough. Blogs ...
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10 Steps to Succeed in Effective Use of Social Media | ChiefExecutive.net | Chief Executive Magazine

10 Steps to Succeed in Effective Use of Social Media | ChiefExecutive.net | Chief Executive Magazine | Digital & Social Marketing | Scoop.it
10 Steps to Succeed in Effective Use of Social Media http://t.co/cV7NiweV via @sharethis...
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Great Examples of Customer Care via Social Media

Great Examples of Customer Care via Social Media | Digital & Social Marketing | Scoop.it
Reaching out on Facebook or Twitter is an easy way to delight your customers and spread some goodwill for your business.
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12 Reasons Why Sales People Should Use LinkedIn | Linkedin Answers.com

The 21st Century Bathroom Design Many people including account managers, business owners, business development managers and sales people (12 Reasons Why Sales People Should Use LinkedIn - The 21st Century Bathroom Design
Many people including...)...
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Why McDonald’s has the Biggest Social Media Cojones Ever

Why McDonald’s has the Biggest Social Media Cojones Ever | Digital & Social Marketing | Scoop.it
Nobody has more social media guts than McDonald’s of Canada.Here’s why… (Why McDonald’s has the Biggest Social Media Cojones Ever~by @TheSalesLion http://t.co/Db1MJseZ...)...
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How to Optimize Your Website for Social Media | A.R.Karthick

How to Optimize Your Website for Social Media | A.R.Karthick | Digital & Social Marketing | Scoop.it
How do you optimize your website for Social Media? Here are some simple tips and 16 established rules for that purpose.
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Competitive Research Through Social Media for Small Business - Small Business News, Tips, Advice - Small Business Trends

Competitive Research Through Social Media for Small Business - Small Business News, Tips, Advice - Small Business Trends | Digital & Social Marketing | Scoop.it
When we think about social media sites like Facebook and Twitter, we tend to focus on customer demographics, forgetting that we have just much – if not more – to learn from our competitors’ presence on those same sites.
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The Social Media Marketing Cheat Sheet

The Social Media Marketing Cheat Sheet | Digital & Social Marketing | Scoop.it
Editor’s Note: We welcome Yasmin Bendror as our newest contributor. She is founder and president of YMarketingMatters.com, a N.Y.-based social media marketing firm. Her first piece, below, identifies how to ...
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How to Leverage on LinkedIn to Socialize Your Blog | Spice Up Your ...

How to Leverage on LinkedIn to Socialize Your Blog | Spice Up Your ... | Digital & Social Marketing | Scoop.it
When someone mentions LinkedIn, it does not elicit the same giddiness or excitement versus the more famous social media sites such as Facebook, Twitter or Google+. In fact, for a novice social media company, LinkedIn ...
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