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Digital & Social Marketing
resource and interactive channel for all things social media
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Some page owners see decline in Likes as Facebook eliminates false accounts

Some page owners see decline in Likes as Facebook eliminates false accounts | Digital & Social Marketing | Scoop.it
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50% of Facebook Fans Prefer Brand Pages to Company Websites [INFOGRAPHIC]

50% of Facebook Fans Prefer Brand Pages to Company Websites [INFOGRAPHIC] | Digital & Social Marketing | Scoop.it
Learn how to get more Likes on Facebook with this infographic that shows what motivates people to like a brand.
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10 Ways to Create Social Media Content That Succeeds

10 Ways to Create Social Media Content That Succeeds | Digital & Social Marketing | Scoop.it
Working in social media is a blast but what's even more exciting is sharing my passion for content marketing.
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Ford’s CMO On Building A Social And Product-Driven Brand

Ford’s CMO On Building A Social And Product-Driven Brand | Digital & Social Marketing | Scoop.it
Ford has been one of the consistently cited examples of a post-meltdown turnaround story--a company that came back from near-oblivion to reassert itself as an alpha American manufacturer and brand.The comeback can be considered the result of some...
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Facebook commerce a hit for small retailers

Facebook commerce a hit for small retailers | Digital & Social Marketing | Scoop.it
Facebook commerce a home run for small retailers, a strikeout forlarger retailers.
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A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates | Digital & Social Marketing | Scoop.it
How to optimize the timing and frequency of your social media updates based on best practices and the nuances of your particular audience.
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4 Tips to Evangelize Your Brand on Facebook

4 Tips to Evangelize Your Brand on Facebook | Digital & Social Marketing | Scoop.it
Facebook Strategy Case Study: Learn how Crestview Doors capitalized on an opportunity and increased their Facebook reach more than four fold.
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B2B: Where Social Media Meets Direct Marketing

B2B: Where Social Media Meets Direct Marketing | Digital & Social Marketing | Scoop.it
Photo credit: s_falkow Business marketers have embraced social media with enthusiasm.  One of the reasons social media is working so well in B2B, in my (B2B: Where Social Media Meets Direct Marketing http://t.co/8N9fqdA8...)...
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What's YOUR Social Media Marketing Strategy?

http://www.fb.com/thecatalystpartnership Should your company have a Social Media Marketing Strategy? Should you be on Facebook? Should you be on Google+? Sho... (What's YOUR Social Media Marketing Strategy?
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Chief Marketing Officers See True Value in Social Media

Chief Marketing Officers See True Value in Social Media | Digital & Social Marketing | Scoop.it
CMOs are using social data to drive discussion in the C-suite, which is enhancing their influence and personal brand. Result: Social data is providing an unexpected new source of CMO legitimacy. (RT @BetsyHays: Duh!
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Creating a Social Media Governance Plan: Its Easy!

Creating a Social Media Governance Plan: Its Easy! | Digital & Social Marketing | Scoop.it
Creating a Social Media Governance Plan: Its Easy!
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Two Thirds Of Businesses Say Social Media Is Now “Integral” To Their Marketing [STUDY] - AllTwitter

Two Thirds Of Businesses Say Social Media Is Now “Integral” To Their Marketing [STUDY] - AllTwitter | Digital & Social Marketing | Scoop.it
Two Thirds Of Businesses Say Social Media Is Now “Integral” To Their Marketing [STUDY] (RT @adrianbritton: Two Thirds Of Businesses Say Social Media Is Now “Integral” To Their Marketing [STUDY] http://t.co/MUmn8Pkh...)...
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4 Tips for Increasing Pinterest Traffic to Your Blog

4 Tips for Increasing Pinterest Traffic to Your Blog | Digital & Social Marketing | Scoop.it
How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest.
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Creating Employee Buy-in for Social Media Marketing | Social Media Today

Creating Employee Buy-in for Social Media Marketing | Social Media Today | Digital & Social Marketing | Scoop.it
Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement.
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90 Percent of Small Business Use Social Media [Infographic] | Social Media Today

90 Percent of Small Business Use Social Media [Infographic] | Social Media Today | Digital & Social Marketing | Scoop.it
 A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.
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Aligning SEO Strategy & Social Media Activity to Build Links

Aligning SEO Strategy & Social Media Activity to Build Links | Digital & Social Marketing | Scoop.it
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and social media efforts can really boost the impact of your SEO performance, especially from a link building standpoint.
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Turn Facebook engagement into a content rocket with these 3 steps

Turn Facebook engagement into a content rocket with these 3 steps | Digital & Social Marketing | Scoop.it
Jim Walter is the proud father of a young girl with autism.
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Twitter Cofounder Suggests A Replacement For The Follower Count

Twitter Cofounder Suggests A Replacement For The Follower Count | Digital & Social Marketing | Scoop.it
"The dream metric is how many people saw your tweet," says Ev Williams. Twitter's own Klout?
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How to Use Facebook Targeted Posts to Improve Your Facebook Engagement

How to Use Facebook Targeted Posts to Improve Your Facebook Engagement | Digital & Social Marketing | Scoop.it
Facebook targeted post: Learn how to get more engagement on Facebook with this recent feature.
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Microsegment Your Way to Success in Social Media Marketing

Microsegment Your Way to Success in Social Media Marketing | Digital & Social Marketing | Scoop.it
Segmentation - Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional ...
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20 TV Shows With the Most Social Media Buzz This Week

20 TV Shows With the Most Social Media Buzz This Week | Digital & Social Marketing | Scoop.it
Which TV shows generate the most buzz on social media networks? Find out each week from our social TV chart.
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LinkedIn Makes It Easier to Recommend Your Friends and Colleagues for Skills

LinkedIn Makes It Easier to Recommend Your Friends and Colleagues for Skills | Digital & Social Marketing | Scoop.it
LinkedIn announced a new feature on Monday called Endorsements that gives users a simpler way to recommend their professional connections.
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What’s The ROI Of Posting To Pinterest? New Social Media Solution Ohtootay Tells You | TechCrunch

What’s The ROI Of Posting To Pinterest? New Social Media Solution Ohtootay Tells You | TechCrunch | Digital & Social Marketing | Scoop.it
Social media managers looking to prove their ROI of what they do, today have a new option for tracking social analytics, thanks to the official public launch of a service called Ohtootay.
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Facebook Offers Are No Longer Free

Facebook Offers Are No Longer Free | Digital & Social Marketing | Scoop.it
Increasing revenue is agenda item one, two, and three at Facebook HQ these days.
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B2B Social Media Marketing Tips for Success from @AmberCadabra #mpb2b

B2B Social Media Marketing Tips for Success from @AmberCadabra #mpb2b | Digital & Social Marketing | Scoop.it
As customers evolve and change the way that they find and consume information, marketers must innovate their approach to meet customers where they're looking, (#onlinemarketing B2B Marketing Innovation: Social Media Marketing Tips from Amber Naslund...
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