This week I’ve identified the difference between a social media crisis and a social media issue, and laid out some simple techniques and examples to (How To Prepare For Both a Social Media Crisis and a Social Media Issue - Business 2 Community
ReachOut.com is an amazing initiative of the Inspire Foundation; an organization that is helping young people lead happier lives. Inspire is dedicated to providing mental health services and support for...
Forget the 'usable matrix of tools', the rule of good communication is to keep things simple – and to listen like mad, says Nick Jones (Social media engagement myths, risks and lessons to learn from Whitehall - The Guardian (blog)
Ford has been one of the consistently cited examples of a post-meltdown turnaround story--a company that came back from near-oblivion to reassert itself as an alpha American manufacturer and brand.The comeback can be considered the result of some...
Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement.
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and social media efforts can really boost the impact of your SEO performance, especially from a link building standpoint.