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Digital & Social Marketing
resource and interactive channel for all things social media
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4 Tools to Simplify the Blogging Process

4 Tools to Simplify the Blogging Process | Digital & Social Marketing | Scoop.it
4 Tools to Simplify the Blogging Process http://t.co/4wccj8t5fa
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Blogging: How to Attract and Retain An Audience Like A Rock Star | Heidi Cohen

Blogging: How to Attract and Retain and Audience Like a Rock Star http://t.co/lLFMiqRJjl via @HeidiCohen
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CEO Marc Benioff Says Chatter Will Become Primary Interface For Salesforce, A Bold Yet Risky Move | TechCrunch

CEO Marc Benioff Says Chatter Will Become Primary Interface For Salesforce, A Bold Yet Risky Move | TechCrunch | Digital & Social Marketing | Scoop.it
Chatter will become the primary interface for Salesforce.com, CEO Marc Benioff said today at the kickoff of a national tour for the company's new "customer," focus.

Benioff, speaking in Boston, provided his usual context for discussing...
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15 Alarming Stats About Banner Ads

15 Alarming Stats About Banner Ads | Digital & Social Marketing | Scoop.it
Looking at the stats about display ads, you have to wonder if there's a better way.
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Twitter Loads Ad Center With More Data

Twitter Loads Ad Center With More Data | Digital & Social Marketing | Scoop.it
Twitter released an update to its Ads Center Wednesday to help advertisers optimize live campaigns and get a more accurate measure of their reach.
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Richard Branson Reveals Virgin's Social Media Secrets

Richard Branson Reveals Virgin's Social Media Secrets | Digital & Social Marketing | Scoop.it
The keys to creating an "irresistible brand."
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The Truth About Social Media Measurement

The Truth About Social Media Measurement | Digital & Social Marketing | Scoop.it
I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that what counts as good and valuable measurement is unique to almost every client.
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Which Social Media Marketing Tactics Work Best? - eMarketer

Which Social Media Marketing Tactics Work Best? - eMarketer | Digital & Social Marketing | Scoop.it
B2Bs and B2Cs worldwide are putting a premium on content such as article posts, whitepapers, video and audio as among the most effective social media marketing tactics, but these efforts are also the most difficult to execute.
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The woman using social media to predict the future

The woman using social media to predict the future | Digital & Social Marketing | Scoop.it
The predictive power of social media: Noreena Hertz on how to see into the future by studying social platforms (Can social media predict the future?
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5 Ways Brands are Tone-Deaf on Twitter | Social Media Today

5 Ways Brands are Tone-Deaf on Twitter | Social Media Today | Digital & Social Marketing | Scoop.it
Seven years after Twitter launched and more than two years since it started to become widely used by businesses and organizations it is still not uncommon to see these Twitter accounts making mistakes.
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The Key to Creating Content that Resonates with Your Audience

The Key to Creating Content that Resonates with Your Audience | Digital & Social Marketing | Scoop.it
A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instrument
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An inexact science: Measuring return on investment in social media

An inexact science: Measuring return on investment in social media | Digital & Social Marketing | Scoop.it
The hype around social media is intense: eight new people are coming online a minute and there are predictions that by 2016 the internet economy will be worth $4.2 trillion.
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Why Startups Should Take a Big-Brand Approach to Marketing

Why Startups Should Take a Big-Brand Approach to Marketing | Digital & Social Marketing | Scoop.it
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
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10 Harsh Truths About Corporate Blogging

10 Harsh Truths About Corporate Blogging | Digital & Social Marketing | Scoop.it
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
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The Definitive Guide to Online Reputation Management

The Definitive Guide to Online Reputation Management | Digital & Social Marketing | Scoop.it
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
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Will That Tweet Get You Fired? This App Warns You

Will That Tweet Get You Fired? This App Warns You | Digital & Social Marketing | Scoop.it
If you've complained about your boss or job on Twitter, watch out for a warning from a new app called FireMe!. Ricardo Kawase and his team at the University of Hannover, Germany...
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)

Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3) | Digital & Social Marketing | Scoop.it
Content - In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
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Google+ Now Lets You Use GIFs for Profile Pics

Google+ Now Lets You Use GIFs for Profile Pics | Digital & Social Marketing | Scoop.it
Google+ announced Monday that it is now letting members use animated GIFs for their profile photos.
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Facebook Changes Comments

Facebook Changes Comments | Digital & Social Marketing | Scoop.it
Facebook is changing the way its users conduct conversations on its Pages, the company announced in a blog post today.
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Social media users show their support for same-sex marriage | Articles | Home

Social media users show their support for same-sex marriage | Articles | Home | Digital & Social Marketing | Scoop.it
Facebook and Twitter users replace their profile pictures with equal signs today as the Supreme Court begins two days of hearings on same-sex marriage.
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The 5 Stages of Building a Culture of Community on a Blog : @ProBlogger

The 5 Stages of Building a Culture of Community on a Blog : @ProBlogger | Digital & Social Marketing | Scoop.it
Yesterday we looked at some of the benefits and costs of building community on a blog - today I'd like ...
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Busting Facebook's Most Widespread Myth

Busting Facebook's Most Widespread Myth | Digital & Social Marketing | Scoop.it
For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Learn why this rumor is false and what it means for your own Facebook page and community management strategy.
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Social Demographics: Who Uses Facebook, Tumblr, Twitter, Pinterest & Instagram? [INFOGRAPHIC] - hypebot

Social Demographics: Who Uses Facebook, Tumblr, Twitter, Pinterest & Instagram? [INFOGRAPHIC] - hypebot | Digital & Social Marketing | Scoop.it
A recent update of the Pew Research Centre's ongoing study of who uses social media offered insights into Facebook, Twitter, Tumblr, Pinterest and Instagram.
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Rhonda Tanser's curator insight, August 22, 7:29 AM

17. An interesting insight into a study of WHO uses Facebook. It includes specific demographics of users. ,eg age, gender etc.

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8 ways to create brand evangelists | Articles | Home

8 ways to create brand evangelists | Articles | Home | Digital & Social Marketing | Scoop.it
Turn customers into your biggest fans—and advocates—by following these steps. (8 ways to create brand evangelists http://t.co/IIWp8gwuHI)
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Social Media Marketing: Using Twitter's New 'Vine' Video App

Social Media Marketing: Using Twitter's New 'Vine' Video App | Digital & Social Marketing | Scoop.it
Twitter's new 'Vine' video app offers brands another unique tool to throw into the social media marketing mix.
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