I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that what counts as good and valuable measurement is unique to almost every client.
B2Bs and B2Cs worldwide are putting a premium on content such as article posts, whitepapers, video and audio as among the most effective social media marketing tactics, but these efforts are also the most difficult to execute.
Seven years after Twitter launched and more than two years since it started to become widely used by businesses and organizations it is still not uncommon to see these Twitter accounts making mistakes.
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Learn why this rumor is false and what it means for your own Facebook page and community management strategy.