Does your company have a blog or learning center with new content added on a regular basis? If not, you are missing a huge opportunity to increase your company’s visibility and therefore your digital reach.
I recently started playing around with a fairly new tool from Google that opens up quite a few possibilities from a business perspective for both small (6 Ways to use Google Trends for Your Business: Keyword Research – One of the most...
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
“We’re not building a phone, and we’re not building an operating system," CEO Mark Zuckerberg said at the Facebook Home event yesterday. "But we are building something that’s a whole lot deeper than an app.
Big data today? It's like a DMA fractal. Near-infinite, ever growing and, yet, all relational. It's the Instagram of our picture perfect scone made on a Sunday morning pinned on our friends' Pinterest boards.
Visuals in your social media marketing = major exposure, more shares, more likes and better recognition. It is a well know fact people prefer seeing pics, rather than long posts, no matter how cool those posts are.
Social Media - Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
Keep reading for a few ideas about how to make your audience care about what you have to say while enticing them to respond to your posts. After all, social media efforts aren’t nearly as powerful if they’re mostly one-sided conversations.
A dynamic visual presence is essential to a successful social media campaign. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs.
Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.
A speech given to the Atlanta Press Club (March 2013) on the changing dynamic between journalists and news organizations (Columbia U's @bgrueskin nicely captures the opportunities & challenges social media offer #journalism.
This is Part 2 of a four-part series. Check out this introduction to the Three S Model of content marketing, complete with an infographic. Producing sea (#sbosm Mastering the Three S Model of content marketing: Make it searchable!