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Digital & Social Marketing
resource and interactive channel for all things social media
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Upgrade Your Content Strategy: 3 Brand Builders

Upgrade Your Content Strategy: 3 Brand Builders | Digital & Social Marketing | Scoop.it
If your'e ready to upgrade your content strategy — or create one from scratch — use these 3 considerations to keep your business in line with content marketing best practices.
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The 36 Rules Of Social Media - Edudemic

The 36 Rules Of Social Media - Edudemic | Digital & Social Marketing | Scoop.it
The following rules of social media are geared towards online businesses and less toward teachers but they're worth seeing anyway.
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Blogging is More Important Today than Ever Before | Social Media Today

Blogging is More Important Today than Ever Before | Social Media Today | Digital & Social Marketing | Scoop.it
Does your company have a blog or learning center with new content added on a regular basis? If not, you are missing a huge opportunity to increase your company’s visibility and therefore your digital reach.
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6 Ways to use Google Trends for Your Business | Business 2 Community

6 Ways to use Google Trends for Your Business | Business 2 Community | Digital & Social Marketing | Scoop.it
I recently started playing around with a fairly new tool from Google that opens up quite a few possibilities from a business perspective for both small (6 Ways to use Google Trends for Your Business: Keyword Research – One of the most...
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How Facebook Can Make Money Off Facebook Home

How Facebook Can Make Money Off Facebook Home | Digital & Social Marketing | Scoop.it
Facebook took a big step on Thursday towards increasing its presence on mobile with the announcement of Facebook Home — a new home screen and app launcher for Android — and the ...
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Branding: 5 Key Steps Towards Building Your Brand

Branding: 5 Key Steps Towards Building Your Brand | Digital & Social Marketing | Scoop.it
What type of image do you put out? Does your image reflect how you want to be perceived by the public?
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How to Avoid PR Disaster With a Social Media Policy

How to Avoid PR Disaster With a Social Media Policy | Digital & Social Marketing | Scoop.it
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
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How Facebook Home Is (And Isn't) An OS

How Facebook Home Is (And Isn't) An OS | Digital & Social Marketing | Scoop.it
“We’re not building a phone, and we’re not building an operating system," CEO Mark Zuckerberg said at the Facebook Home event yesterday. "But we are building something that’s a whole lot deeper than an app.
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How Big Data Powers Community Management

How Big Data Powers Community Management | Digital & Social Marketing | Scoop.it
Big data today? It's like a DMA fractal. Near-infinite, ever growing and, yet, all relational. It's the Instagram of our picture perfect scone made on a Sunday morning pinned on our friends' Pinterest boards.
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You Are The Social Media You're Using [COMIC] | Public Relations & Social PR Insight

You Are The Social Media You're Using [COMIC] | Public Relations & Social PR Insight | Digital & Social Marketing | Scoop.it
Since each social network is unique in its design and its features, each tends to attract a certain type of user. Taking this idea a step further, you are the social media you're using.
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How to Use the iPad for Content Marketing

How to Use the iPad for Content Marketing | Digital & Social Marketing | Scoop.it
Content - The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage ...
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Awesome Ideas How To Use Visuals In Your Social Media Marketing

Awesome Ideas How To Use Visuals In Your Social Media Marketing | Digital & Social Marketing | Scoop.it
Visuals in your social media marketing = major exposure, more shares, more likes and better recognition. It is a well know fact people prefer seeing pics, rather than long posts, no matter how cool those posts are.
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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Digital & Social Marketing | Scoop.it
Social Media - Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
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The Rules of Engagement: 3 Tips to Hook your Social Media Audience

The Rules of Engagement: 3 Tips to Hook your Social Media Audience | Digital & Social Marketing | Scoop.it
Keep reading for a few ideas about how to make your audience care about what you have to say while enticing them to respond to your posts. After all, social media efforts aren’t nearly as powerful if they’re mostly one-sided conversations.
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Top 5 Social Media Tips for Small Business

Top 5 Social Media Tips for Small Business | Digital & Social Marketing | Scoop.it
A few years ago, using the Internet to market a small business simply meant to create a presence online with a simple, informational Web site. Then came the demands of search engine optimization t...
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Social Media Musts For Exceptional Internet Marketing - LennyBerlingieri.com

Social Media Musts For Exceptional Internet Marketing - LennyBerlingieri.com | Digital & Social Marketing | Scoop.it
Internet marketing requires all sorts of flavors of social media, and each one attracts a different target audience and expects a different type of ...
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Facebook Pitches Home Sweet Home in New Commercial

Facebook Pitches Home Sweet Home in New Commercial | Digital & Social Marketing | Scoop.it
Be it never so humble. Facebook is ratcheting up its ubiquitous presence in people's daily lives with its "Home" software for Android devices that more or less turns handsets into Facebook Phones.
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Vine Launches Trending Hashtags

Vine Launches Trending Hashtags | Digital & Social Marketing | Scoop.it
Vine hopes to make exploring content easier with the launch of trending hashtags.
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5 Ways to Get Visual on Social Media | Social Media Today

5 Ways to Get Visual on Social Media | Social Media Today | Digital & Social Marketing | Scoop.it
A dynamic visual presence is essential to a successful social media campaign. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs.
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Increase Brand Awareness and Engagement on LinkedIn: 10 Tips | Social Media Today

Increase Brand Awareness and Engagement on LinkedIn: 10 Tips | Social Media Today | Digital & Social Marketing | Scoop.it
For my business, Social Media, LinkedIn has proved to be a huge traffic driver for me and a valuable lead source: it is no longer just a resume holder.
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What Does Data-Driven Social Media Operations Look Like? : Enterprise Irregulars

What Does Data-Driven Social Media Operations Look Like? http://t.co/MRsm2X0QoL #custserv
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Case Study: How Content Diffuses Through Different Social Networks | Social Media Today

Case Study: How Content Diffuses Through Different Social Networks | Social Media Today | Digital & Social Marketing | Scoop.it
Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.
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Reporting in a Social Media World

A speech given to the Atlanta Press Club (March 2013) on the changing dynamic between journalists and news organizations (Columbia U's @bgrueskin nicely captures the opportunities & challenges social media offer #journalism.
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Mastering the Three S Model of content marketing: Make it searchable! | SmartBlogs

Mastering the Three S Model of content marketing: Make it searchable! | SmartBlogs | Digital & Social Marketing | Scoop.it
This is Part 2 of a four-part series. Check out this introduction to the Three S Model of content marketing, complete with an infographic. Producing sea (#sbosm Mastering the Three S Model of content marketing: Make it searchable!
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Live: Facebook’s Android Event

Live: Facebook’s Android Event | Digital & Social Marketing | Scoop.it
Facebook is set to unveil its deeper relationship with Google's mobile operating system, Android.
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