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Digital & Social Marketing
resource and interactive channel for all things social media
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Six Tips to Make a Great Video « iMediaConnection Blog

Six Tips to Make a Great Video « iMediaConnection Blog | Digital & Social Marketing | Scoop.it
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14 Twitter Tips and Tricks for Power Users

14 Twitter Tips and Tricks for Power Users | Digital & Social Marketing | Scoop.it
Check out these tips and tricks to help you get the most out of your Twitter experience.
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Making the Most of Word of Mouth Marketing | Business 2 Community

Making the Most of Word of Mouth Marketing | Business 2 Community | Digital & Social Marketing | Scoop.it
I’ll bet Word of Mouth (WOM) is the number one way your company gets business. If so, you’re not alone.
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Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets | Digital & Social Marketing | Scoop.it
When you use a Twitter Card, lead generation ain't so hard.
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Best (and Worst) Times To Post On Social Media: Infographic

Still trying to figure out the best times to post on social media? Here's another infographic with suggestions.
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How not to use Google+ | b2bmarketing.net

How not to use Google+ | b2bmarketing.net | Digital & Social Marketing | Scoop.it
Google+ is a mystery to some. Here are a few tips to help navigate the maze...
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7 Lessons Apple Can Teach Us About Persuasive Web Content

7 Lessons Apple Can Teach Us About Persuasive Web Content | Digital & Social Marketing | Scoop.it
Do you sometimes wonder if there’s an easier way? Do you want to know if there is a way to prevent web visitors from bouncing?
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How to Gauge the Power and Value of Your Content Marketing

How to Gauge the Power and Value of Your Content Marketing | Digital & Social Marketing | Scoop.it
Content - Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the ...
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Pinterest Introduces Rich Pins for Businesses to Drive Purchases

Pinterest Introduces Rich Pins for Businesses to Drive Purchases | Digital & Social Marketing | Scoop.it
Pinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today.
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9 Social Marketing Metrics That Actually Matter

9 Social Marketing Metrics That Actually Matter | Digital & Social Marketing | Scoop.it
Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.
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Do Facebook ads work? - iMediaConnection.com

Do Facebook ads work? - iMediaConnection.com | Digital & Social Marketing | Scoop.it
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How 5 brands took huge risks on controversial content - iMediaConnection.com

How 5 brands took huge risks on controversial content - iMediaConnection.com | Digital & Social Marketing | Scoop.it
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Instagram More Effective Than Pinterest for Top Brands

Instagram More Effective Than Pinterest for Top Brands | Digital & Social Marketing | Scoop.it
Social Media - Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
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Effectiveness of Social Media Cues in Ads [Infographic]

Effectiveness of Social Media Cues in Ads [Infographic] | Digital & Social Marketing | Scoop.it
Advertising - Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
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4 Ways to Find Your Brand’s Voice

4 Ways to Find Your Brand’s Voice | Digital & Social Marketing | Scoop.it
Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first define your “br...
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5 Social Media Metrics Every Social Media Manager Needs to Know

5 Social Media Metrics Every Social Media Manager Needs to Know | Digital & Social Marketing | Scoop.it
These are five of the most important metrics a social media manager needs in order to benchmark their success.
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12 Most Snappy Ways to Revitalize Your Social Media Presence

12 Most Snappy Ways to Revitalize Your Social Media Presence | Digital & Social Marketing | Scoop.it
Katie Lance shares some tips with the 12 Most Snappy Ways to Revitalize Your Social Media Presence.
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Social Media Marketing – 3 Tips For Using Facebook to Promote Your Business

Social Media Marketing – 3 Tips For Using Facebook to Promote Your Business | Digital & Social Marketing | Scoop.it
Facebook is front and center of social media marketing these days, in so many marketing forums, that big companies are jumping online. They're using Facebook al (RT @RetireWithCarla: Social Media Marketing - 3...
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Measuring Social Media ROI: Companies Emphasize Voice Metrics

Measuring Social Media ROI: Companies Emphasize Voice Metrics | Digital & Social Marketing | Scoop.it
The influential economist Albert O. Hirschman argues that customers can have a disciplining effect on companies and markets through their exit and voice behaviors.
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Pinterest Plays Coy on Ads, but Expect Commerce to Lead

Pinterest Plays Coy on Ads, but Expect Commerce to Lead | Digital & Social Marketing | Scoop.it
A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest advertising will be native-looking and centered on commerce.
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2013 Social Media Marketing Industry Report | Social Media Examiner

2013 Social Media Marketing Industry Report | Social Media Examiner | Digital & Social Marketing | Scoop.it
2013 Social Media Marketing Industry Report: learn from more than 3000 marketers on how to focus your social media activities and what the rewards are.
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Top 5 Most Socially Devoted Brands on Twitter [Survey]

Top 5 Most Socially Devoted Brands on Twitter [Survey] | Digital & Social Marketing | Scoop.it
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
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Skillset of a Modern CMO « iMediaConnection Blog

Skillset of a Modern CMO « iMediaConnection Blog | Digital & Social Marketing | Scoop.it
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Sure-fire ways to boost customer loyalty - iMediaConnection.com

Sure-fire ways to boost customer loyalty - iMediaConnection.com | Digital & Social Marketing | Scoop.it
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Yahoo Announces A Flickr That's "Awesome Again"

Yahoo Announces A Flickr That's "Awesome Again" | Digital & Social Marketing | Scoop.it
Marissa Mayer announced every Flickr user will get 1 terabyte of free data.
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