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Digital & Social Marketing
resource and interactive channel for all things social media
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Nielsen: 29 Percent of TV Ratings Impacted by Twitter

Nielsen: 29 Percent of TV Ratings Impacted by Twitter | Digital & Social Marketing | Scoop.it
In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in fact have a meaningful impact on GRPs.
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Four Reasons Marketers Need to Embrace Google+

Four Reasons Marketers Need to Embrace Google+ | Digital & Social Marketing | Scoop.it
In a recent informal MarketingProfs poll, marketers named Google+ their most hated social network. As a marketer who likes Google+, I decided to share four reasons I like Google+ (and why you should, too).
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7 Habits of Highly Effective Online Video « iMediaConnection Blog

7 Habits of Highly Effective Online Video « iMediaConnection Blog | Digital & Social Marketing | Scoop.it
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CEOs of America’s Largest Companies Embracing Twitter and LinkedIn (Facebook, not so much) - Josh James

CEOs of America’s Largest Companies Embracing Twitter and LinkedIn (Facebook, not so much) - Josh James | Digital & Social Marketing | Scoop.it
Josh launched Domo in 2011 to help CEOs and other leaders change the way they do business and obtain value from the tens of billions of dollars that’s been spent on business intelligence (BI) systems.
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How content marketing fails - The Guardian

How content marketing fails - The Guardian | Digital & Social Marketing | Scoop.it
The GuardianHow content marketing failsThe GuardianThere's a maddeningly simplistic idea floating around the content marketing space; it goes like this: take any one of dozens of business challenges, then apply content marketing strategy.
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3 Most Common Brand Social Media Species | Bryc...

3 Most Common Brand Social Media Species | Bryc... | Digital & Social Marketing | Scoop.it
After observing many brand profiles in the social media ecosystem over the past few years, my research on these unique creatures has resulted in the discovery of three distinct species.
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Social Media strategy for business. | Social Media Management & Viral Videos – Marketme

Social Media strategy for business. | Social Media Management & Viral Videos – Marketme | Digital & Social Marketing | Scoop.it
Social Media and Viral Video Marketing Specialists (Social Media strategy for business. http://t.co/5mlNshuxsP)
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How To Measure Content Marketing Success [Infographic]

How To Measure Content Marketing Success [Infographic] | Digital & Social Marketing | Scoop.it
How does one measure if their content marketing efforts are paying off?
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Facebook Opens Up About Its News Feed

Facebook Opens Up About Its News Feed | Digital & Social Marketing | Scoop.it
Secrets of the Feed -- REVEALED!
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Amazon pulls page from Pinterest to ramp up mobile, social aspirations - Mobile Marketer - Social Networks

Amazon pulls page from Pinterest to ramp up mobile, social aspirations - Mobile Marketer - Social Networks | Digital & Social Marketing | Scoop.it
Amazon is the undisputed king of online shopping, but as shopping becomes more social, the ecommerce giant is taking steps to ensure it is not left in the dust.
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9 Pro Tips for Entrepreneurs on LinkedIn

9 Pro Tips for Entrepreneurs on LinkedIn | Digital & Social Marketing | Scoop.it
To find out how entrepreneurs use LinkedIn, we asked a panel of successful entrepreneurs to share their best tips and tricks
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3 Changes To The Twitter Ad Dashboard

3 Changes To The Twitter Ad Dashboard | Digital & Social Marketing | Scoop.it
Twitter Advertising has become an important way for brands to amplify their messages and connect with the 200 million active users on Twitter in real time.
Their ad business is growing so large that eMarketer estimates the company will earn...
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A day in the life of a metrics guru - iMediaConnection.com

A day in the life of a metrics guru - iMediaConnection.com | Digital & Social Marketing | Scoop.it
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5 Examples of Brands that Exceed Social Media Expectations

5 Examples of Brands that Exceed Social Media Expectations | Digital & Social Marketing | Scoop.it
Do you engage with brands on social media?
If you do, what are your expectations?
Now that everyone – and every brand – is expected to be a player in the social media game, which brands really surprise and exceed expectations?
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Dear brands, it’s you, not Facebook, scaring millennials away « iMediaConnection Blog

Dear brands, it’s you, not Facebook, scaring millennials away « iMediaConnection Blog | Digital & Social Marketing | Scoop.it
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The best Vines posted by brands - iMediaConnection.com

The best Vines posted by brands - iMediaConnection.com | Digital & Social Marketing | Scoop.it
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Using Twitter to Support a Brand’s Etailers and Retailers - Business 2 Community

Using Twitter to Support a Brand’s Etailers and Retailers - Business 2 Community | Digital & Social Marketing | Scoop.it
Using Twitter to Support a Brand’s Etailers and Retailers: Social Media is the “great communicator” for brands... http://t.co/I9LrEqtwu5
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Social Media Analytics and ROI tracking

Social Media Analytics and ROI tracking | Digital & Social Marketing | Scoop.it
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking. During the presentation I covered three areas of...
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12 blogging mistakes made by researchers and evaluators

12 blogging mistakes made by researchers and evaluators | Digital & Social Marketing | Scoop.it
12 Blogging Mistakes Made By Researchers & Evaluators http://t.co/APq8qOUWnQ
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SECRET SERVICE: Using social media for recruitment and PR @SecretService

SECRET SERVICE: Using social media for recruitment and PR  @SecretService | Digital & Social Marketing | Scoop.it
In May 2011, the Secret Service announced it would begin using social media sites to "supplement our recruitment efforts" as well as to send information to "businesses and individuals who are interested in information from our agency." It said the...
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5 Tips for Content Marketing Excellence from LeadMD CEO Justin Gray - Business 2 Community

5 Tips for Content Marketing Excellence from LeadMD CEO Justin Gray - Business 2 Community | Digital & Social Marketing | Scoop.it
5 Tips for Content Marketing Excellence from LeadMD CEO Justin Gray @funnelholic http://t.co/bVPWfmX3h9 via @B2Community #contentmarketing
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Professional Matchmakers Build Business on Facebook

Professional Matchmakers Build Business on Facebook | Digital & Social Marketing | Scoop.it
Far from being disintermediated by technology, professionals who put singles together for a living are embracing social media.
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Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts | Digital & Social Marketing | Scoop.it
Pinterest is adding a new feature that alerts users when prices on pinned items drop.
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5 Common Brand Messaging Mistakes by Marketers

5 Common Brand Messaging Mistakes by Marketers | Digital & Social Marketing | Scoop.it
From too many buzzwords to a lack of portability, here are five common reasons why brand messaging fails, and tips for avoiding these mistakes.
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5 ways to make Facebook work for your brand - iMediaConnection.com

5 ways to make Facebook work for your brand - iMediaConnection.com | Digital & Social Marketing | Scoop.it
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