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Digital & Social Marketing
resource and interactive channel for all things social media
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iMedia Connection: - How to build your brand's digital value ecosystem

iMedia Connection: - How to build your brand's digital value ecosystem | Digital & Social Marketing | Scoop.it
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Wordpress SEO Tips: 7 Deadly Mistakes You Want ...

Wordpress SEO Tips: 7 Deadly Mistakes You Want ... | Digital & Social Marketing | Scoop.it
We have 7 fantastic Wordpress SEO Tips that you really want to avoid if you want to do well on Google. Read this post now, it will be well worth it.
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LinkedIn and Website Traffic | Social Media Today

LinkedIn and Website Traffic | Social Media Today | Digital & Social Marketing | Scoop.it
The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms.
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4 Actions And Tools For Achieving Google+ Awesomeness

4 Actions And Tools For Achieving Google+ Awesomeness | Digital & Social Marketing | Scoop.it
Lenka's latest blog post looks at the top four actions and tools you need to do in order to take full advantage of the power of Google+.
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31 Content Marketing Ideas that Will Revolutionize Your Business

31 Content Marketing Ideas that Will Revolutionize Your Business | Digital & Social Marketing | Scoop.it
Ready to make an immediate impact on your content marketing? Here's a list of 31 highly actionable ideas that can inspire innovative, engaging content marketing. Go out and be epic!
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Mr Tozzo's curator insight, October 21, 2013 3:36 AM
31 Content Marketing Ideas that Will Revolutionize Your Business
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The definitive guide of how to measure the ROI of your social media activity – part 2 | Partnership Potential

The definitive guide of how to measure the ROI of your social media activity – part 2 | Partnership Potential | Digital & Social Marketing | Scoop.it
Following on from last week’s post, we are now looking at steps 2, 3 and 4 to measure the ROI for your social media activity: Step 2: identify your inputs vs outputs When you are new to the social media (Worth a read: : The definitive guide of how...
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The Ultimate Social Media Sizing Cheat Sheet for Event Marketers - PlannerWire

The Ultimate Social Media Sizing Cheat Sheet for Event Marketers - PlannerWire | Digital & Social Marketing | Scoop.it
This graphic R-O-C-K-S. This is by far one of the most useful things that I have ever found for event planners and marketers (and me).
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In A Huge U-Turn, Facebook Is Letting Google Get A Glimpse Of Its Ad Business

In A Huge U-Turn, Facebook Is Letting Google Get A Glimpse Of Its Ad Business | Digital & Social Marketing | Scoop.it
Facebook and Google have announced that Google's demand-side platform, DoubleClick Bid Manager, will be accepted as a bidder on Facebook's ad exchange, FBX.
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Social Media Tools and Use | Social Media Today

Social Media Tools and Use | Social Media Today | Digital & Social Marketing | Scoop.it
Social Media for corporations, small businesses or startups is not just about “engagement.” It’s much broader than that, often including things like advertising, reputation management and customer service.
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Local voices: Social media levels the individual brand playing field

Local voices: Social media levels the individual brand playing field | Digital & Social Marketing | Scoop.it
As social media becomes entrenched in the lives of younger adults, entrepreneurs have taken advantage of the medium through marketing. (#socialmedia Local voices: Social media levels the individual brand playing field: In t...
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Why SMEs Should Have A Digital Marketing Campaign (Infographic) - Business 2 Community

Why SMEs Should Have A Digital Marketing Campaign (Infographic) - Business 2 Community | Digital & Social Marketing | Scoop.it
Why SMEs Should Have A Digital Marketing Campaign (Infographic) http://t.co/mO3xmAZL71
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4 epic native advertising fails (single page view) - iMediaConnection.com

4 epic native advertising fails (single page view) - iMediaConnection.com | Digital & Social Marketing | Scoop.it
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8 Innovative LinkedIn Marketing Campaigns

8 Innovative LinkedIn Marketing Campaigns | Digital & Social Marketing | Scoop.it
Since the efforts are so new, there are just a handful of examples of marketers executing truly creative programs on LinkedIn.
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Erick Hostachy's curator insight, October 18, 2013 4:11 AM

De l'utilisation créative des API de LinkedIn pour bâtir des applications ludiques et professionnelles dans une stratégie marketing.

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A Scientific Guide To Writing Popular--And Shareable--Headlines For Twitter, Facebook, And Your Blog

A Scientific Guide To Writing Popular--And Shareable--Headlines For Twitter, Facebook, And Your Blog | Digital & Social Marketing | Scoop.it
What words are we most attracted to on Twitter? Why do we click on particular pictures on Facebook? How long is too long?
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What is the Right Social Media Policy for Your Company? - Jeffbullas's Blog

What is the Right Social Media Policy for Your Company? - Jeffbullas's Blog | Digital & Social Marketing | Scoop.it
Social media can have huge positive impacts. Without a solid and well-thought out social media policy some serious and negative consequences can happen.. (What is the Right #SocialMedia Policy for Your Company?
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11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs

11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs | Digital & Social Marketing | Scoop.it
When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their
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Link Building: A Strategy for Content Marketing

Link Building: A Strategy for Content Marketing | Digital & Social Marketing | Scoop.it
Link building techniques that work is a presentation from Sean McGinnis, which has turned into a webinar for Spin Sucks readers. Download for free here.
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5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013

5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013 | Digital & Social Marketing | Scoop.it
What makes a fantastic marketing campaign? Read on to find out the 5 most innovative campaigns so far in 2013. (This year has shown some unique and innovative #marketing campaigns. Here are the best 5 campaigns of 2013:...
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7 Social Media Cheat Codes

7 Social Media Cheat Codes | Digital & Social Marketing | Scoop.it
7 Social Media Cheat Codes http://t.co/s0O1JcykgG via @SteamFeedcom
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4 Ways to Win New Customers on Social Media (and Keep Them) - Business 2 Community

4 Ways to Win New Customers on Social Media (and Keep Them) - Business 2 Community | Digital & Social Marketing | Scoop.it
4 Ways to Win New Customers on Social Media (and Keep Them) http://t.co/AGygcBtlk0
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Why Is Email and Social Media Integration Important?

Why Is Email and Social Media Integration Important? | Digital & Social Marketing | Scoop.it
Have you integrated your social media marketing with yo… (RT @NextLevelVA: Why Is #Email and Social Media Integration Important?
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Beckie Epke's curator insight, March 12, 8:33 PM

This article by Lisa Rodrigeuz explains Media integration really well by highlighting how different audiences respond in different ways. It’s important to be able to identify who your audience is and what type of media they are most likely to be using. Many companies use email to connect with their audience, I often get emails from different companies, but am unlikely to read them. However if you are advertising in another place, this will increase your presence and increase the number of people who will start paying attention to what your adverts are saying rather than viewing your email as spam. On a few occasions I have seen adverts for companies on Facebook, and then a few days later while scrolling through my emails seen an email from the same company, an email I have been getting weekly for a long time, but never given it much thought and deleted it along with all my other spam. However after seeing an advert on my Facebook timeline I have opened it up and it has now become a company (normally online shopping) that I buy clothes I really don’t need from.

As I am studying event management I also found it interesting when she explained how one off events do well from multimedia advertising. Creating an event on Facebook helps you create momentum before the event. Also hype can be created without you as long as your target audience is part of the event on Facebook, the social excitement from other people combines with the momentum you are creating.

Beckie Epke's curator insight, March 12, 8:44 PM

This article by Lisa Rodrigeuz explains Media integration really well by highlighting how different audiences respond in different ways. It’s important to be able to identify who your audience is and what type of media they are most likely to be using. Many companies use email to connect with their audience, I often get emails from different companies, but am unlikely to read them. However if you are advertising in another place, this will increase your presence and increase the number of people who will start paying attention to what your adverts are saying rather than viewing your email as spam. On a few occasions I have seen adverts for companies on Facebook, and then a few days later while scrolling through my emails seen an email from the same company, an email I have been getting weekly for a long time, but never given it much thought and deleted it along with all my other spam. However after seeing an advert on my Facebook timeline I have opened it up and it has now become a company (normally online shopping) that I buy clothes I really don’t need from.

As I am studying event management I also found it interesting when she explained how one off events do well from multimedia advertising. Creating an event on Facebook helps you create momentum before the event. Also hype can be created without you as long as your target audience is part of the event on Facebook, the social excitement from other people combines with the momentum you are creating.

Alexandra Gordon's comment, March 18, 6:34 AM
Lisa Rodriguez article explain that two completely different marketing channels can actually coincide and effectively be integrated to capture different target audiences. It cannot be denied that a markets most important job is to drive sales; though as Lisa explains, often getting your audiences attention can be challenging- younger people are constantly checking social media whereas the older generation are mostly looking at e-mails. So why not combine these two and at the same time maximize your brand equity? As Rodriguez points out if a company has double the amount of exposure ie the consumer sees a new product post on twitter and then receives something via e-mail, not only is the chance of the person actually reading it going to increase, there will be a lot more awareness. Furthermore she goes on to say that this wont be deemed as spam because physiologically since it has come from two different medians people view them as completely separate.<br><br> Also another point I found interesting was before launching a product she states that it’s a good idea to create various social interaction hypes from both twitter and Facebook- You can then add those from your e-mail list can for any extra boost. Rodriguez concludes with some powerful words “ follow up with their preferred medium”. As marketers that is our job to discover where do our customers want to see our advertising and WHAT exactly is going to give us most brand equity!<br>
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Social Media Statistics for 2013 | Social Media Today

Social Media Statistics for 2013 | Social Media Today | Digital & Social Marketing | Scoop.it
YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis.
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Infographic: Debunking The Myths of Email Marketing | Mobile Marketing Watch

Infographic: Debunking The Myths of Email Marketing | Mobile Marketing Watch | Digital & Social Marketing | Scoop.it
Infographic: Debunking The Myths of Email Marketing http://t.co/tMzhkT5ygC
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[New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted | Dan Zarrella

[New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted | Dan Zarrella | Digital & Social Marketing | Scoop.it
More new ReTweet data! In the past few weeks, I've looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and
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The 5 ¨C's¨ That Rules The Social Media Influen...

The 5 ¨C's¨ That Rules The Social Media Influen... | Digital & Social Marketing | Scoop.it
"Social Media Influencers: How do you know that the blogger who is writing a guest post for your blog is the best blogger for your readers?
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