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Digital & Social Marketing
resource and interactive channel for all things social media
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Why Mobile Matters To Your Email Marketing (Infographic)

Why Mobile Matters To Your Email Marketing (Infographic) | Digital & Social Marketing | Scoop.it
Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functiona…

Via Stefano Principato
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Top 10 Rules of Blogging

Top 10 Rules of Blogging | Digital & Social Marketing | Scoop.it
Top 10 Rules of Blogging - Blogs are a spectacular way to achieve your business goals. But are you doing it right? Here are 10 rules of blogging for you...
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CMO Today: Marketing to the YouTube Generation - Wall Street Journal (blog)

CMO Today: Marketing to the YouTube Generation - Wall Street Journal (blog) | Digital & Social Marketing | Scoop.it
CMO Today: Marketing to the YouTube Generation
Wall Street Journal (blog)
But take a look at a recent branded entertainment deal struck between Legendary Pictures, Universal Pictures and Maker Studios, which works with Mr.
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Facebook Search Now Lets Some Mobile Users Look Up Friends' Old Posts By ... - TechCrunch

Facebook Search Now Lets Some Mobile Users Look Up Friends' Old Posts By ... - TechCrunch | Digital & Social Marketing | Scoop.it
TechCrunch
Facebook Search Now Lets Some Mobile Users Look Up Friends' Old Posts By ...
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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | Digital & Social Marketing | Scoop.it
A social media plan includes many of the same elements of a traditional marketing plan.
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6 Rules Of Trade Show Guerilla Marketing

6 Rules Of Trade Show Guerilla Marketing | Digital & Social Marketing | Scoop.it
I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference.
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Content Marketing Strategies: 2 Simple Steps To Lower Your Home Page Bounce Rates - Social Media Strategies & Techniques For Business Professionals

Content Marketing Strategies: 2 Simple Steps To Lower Your Home Page Bounce Rates - Social Media Strategies & Techniques For Business Professionals | Digital & Social Marketing | Scoop.it
2 Simple Steps To get Lower Home Page Bounce Rates http://t.co/Yzx958lTLZ #contentmarketing #sm
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You Can Run But You Can't Hide From Facebook's Creepy New Feature

You Can Run But You Can't Hide From Facebook's Creepy New Feature | Digital & Social Marketing | Scoop.it
If you've been on Facebook since you were a teenager, we've got some bad news for you: Facebook is reportedly working on a feature that will let your friends search through your old posts ... by keyword.

Bloomberg reported Thursday that the compa...
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7 Sins of Social Media Marketing

7 Sins of Social Media Marketing | Digital & Social Marketing | Scoop.it
Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought.
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Funny or Die's Top 5 Tips to Attract Followers on Instagram

Have you heard the one about Dave Franco, Christopher Mintz-Plasse and LG's G2 smart phone?
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The Title Makes the Post Viral

The Title Makes the Post Viral | Digital & Social Marketing | Scoop.it
When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, "robotic," keyword-explicit headlines and articles, but Google is not.
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Are You Losing Followers by Not Timing Your Social Media Posts Correctly?

Are You Losing Followers by Not Timing Your Social Media Posts Correctly? | Digital & Social Marketing | Scoop.it
Social media marketing is fluid and effective tactics change from platform to platform. Are you timing your tweets, posts and updates in a way that exposes them to the most eyeballs and opportunities for engagement? If not, your timing may be off.
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Facebook is testing keyword search on older posts

Facebook is testing keyword search on older posts | Digital & Social Marketing | Scoop.it
If you ever find yourself trying to remember just exactly what restaurant your friend recommended on Facebook several months ago, you might be able to do
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9 Ways to Integrate Email and Social Media Marketing |

9 Ways to Integrate Email and Social Media Marketing | | Digital & Social Marketing | Scoop.it
How to integrate email marketing and social media for maximum effectiveness with social sharing and connecting.
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Effective Blog Marketing Checklist

Effective Blog Marketing Checklist | Digital & Social Marketing | Scoop.it
Effective Blog Marketing Checklist:If you have decided to build an effective blog, you have to make sure that you have a purposeful and rewarding blog (marketing blog greece http://t.co/i52IwKE8K5)...
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Power Marketing: How To Make A Hashtag Go Viral - Forbes

Power Marketing: How To Make A Hashtag Go Viral - Forbes | Digital & Social Marketing | Scoop.it
Forbes
Power Marketing: How To Make A Hashtag Go Viral
Forbes
Today I heard from my PR and social media friend Janet Thaeler, of Ogden Utah, the Salt Lake region's talented and sometimes notorious @Newspapergrl.
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Study: 81% of CMOs Are Confident They'll Meet Revenue Goals | CMO Strategy - Advertising Age

CMO Council report shows over half of marketers plan to boost their marketing budgets over the next 12 months. http://t.co/IJhOn2satH
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3 Most Common Mobile Marketing Mistakes

3 Most Common Mobile Marketing Mistakes | Digital & Social Marketing | Scoop.it
Mobile UX is an altogether different experience that many designers fail to understand, as they make a futile bid to shrink all the functionality of the desktop version into a small mobile screen.
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Most Coveted Digital Marketing Skills for 2014 [infographic]

Most Coveted Digital Marketing Skills for 2014 [infographic] | Digital & Social Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014. (Analytics takes the cake for being the #1 most coveted skill for digital marketing talent!
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How to Beat Growth Targets Using Customer Lifecycle Management

How to Beat Growth Targets Using Customer Lifecycle Management | Digital & Social Marketing | Scoop.it
In a previous post on customer lifecycle management, we covered the first stages from acquisition through delivery.
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Interactive Infographics: A Trend Returning?

Interactive Infographics: A Trend Returning? | Digital & Social Marketing | Scoop.it
Interactive infographic is not just a pretty way of displaying data. The social share results you see for some of the infographics made by brands are just astonishing!
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How to Meet Highly Influential People Through Social Media

Social media is more crowded than ever before. Use one journalist's trick to create real relationships in the midst of all the noise.
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Vine: Short Videos and What Marketers Need to Know |

Vine: Short Videos and What Marketers Need to Know | | Digital & Social Marketing | Scoop.it
Social Media Marketing Podcast 108, in this episode Zach King shares how he uses Vine video.
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Using Twitter and Pinterest analytics to build engaging content strategies

Using Twitter and Pinterest analytics to build engaging content strategies | Digital & Social Marketing | Scoop.it
The news this week that Twitter has opened up its analytics platform to all is a welcome one for all marketers that value data validation within their decision making process.
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The Shift to Native Advertising in One Awesome Infographic

The Shift to Native Advertising in One Awesome Infographic | Digital & Social Marketing | Scoop.it
MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.
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