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Social Media is Better for Experiential Products

Social Media is Better for Experiential Products | Digital & Social Marketing | Scoop.it
"Experiential products allow us to feel emotionally attached and we DO want to be “connected” to these brands--- and as a result we are more passionate and vocal about them. Whether it is a restaurant that has created a memorable experience, a wine that we love, a rock band, a movie, video game, or even a software platform (that’s why companies have dedicated UEX departments) we DO crave more of a relationship with those products. Equally as important, there is always a very active “prosumer” base that evangelizes and helps spread the message to more and more potential consumers. These voices are the true influencers in the ecosphere that prostelyze for the brand allowing these brands to be “discovered” via social media through sharing, commenting in forums, “Liking”, and retweeting. They are also prolific about creating content and messages to help influence potential new customers buying decisions. "
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7 Retail Brands That Will Inspire You to Up Your Content Game

7 Retail Brands That Will Inspire You to Up Your Content Game | Digital & Social Marketing | Scoop.it
In the world of content marketing, retailers are doing so much more than just advertising their products; they’re providing useful information, visibility, and an open dialogue between company and consumer.
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The Biggest Benefit of Content Marketing

Many of today's online marketing leaders answer the question, "Can content marketing help you raise your prices?
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How to Get Started With Visual Content Marketing |

How to Get Started With Visual Content Marketing | | Digital & Social Marketing | Scoop.it
Do you want to use visual content in your social media marketing? This article shares tools and tips for adding visual content to your marketing mix.
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Report: Snapchat Valued at $10 Billion in Latest Investment

Report: Snapchat Valued at $10 Billion in Latest Investment | Digital & Social Marketing | Scoop.it
A picture is worth a thousand words; a disappearing picture is, evidently, worth far more.Snapchat's valuation is reportedly on the rise yet again after a report emerged on Tuesday that the photo messaging company is raising new funds.
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Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse

Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse | Digital & Social Marketing | Scoop.it
Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is the latest gift to social media, allowing people to shoot footage at warp speed and share it on Instagram or Facebook.
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Google+: Do's and Don'ts for Small Businesses

Google+: Do's and Don'ts for Small Businesses | Digital & Social Marketing | Scoop.it
Google+ can play a tremendous role growing your business. Here's how to use Google+ as a small business.
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Save the Fav, Twitter's Digital Body Language

Save the Fav, Twitter's Digital Body Language | Digital & Social Marketing | Scoop.it
Twitter is changing what happens when you press “favorite” in response to a tweet. The move could put an end to one of the most useful nonverbal cues on the Internet.
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Nordstrom Wants You to Shop on Instagram

Nordstrom Wants You to Shop on Instagram | Digital & Social Marketing | Scoop.it
With its new site, Like2Buy, Nordstrom wants to make shopping easier for Instagram followers
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Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management

Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management | Digital & Social Marketing | Scoop.it
With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest organizations, it is now a "must have." Read the full...
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The Coming Age of Content Relations

The Coming Age of Content Relations | Digital & Social Marketing | Scoop.it
The marketing industry sits on the ledge of a deep precipice at the moment. Over the past decade we have been handed the keys to the kingdom, so to speak, when it comes to the ability to target audiences, captivate them, and create conversations.
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Report: CPG Snack Foods – Social Media Analysis

Report: CPG Snack Foods – Social Media Analysis | Digital & Social Marketing | Scoop.it
Snack Foods have some of the largest social media communities of any product or service category.
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65% of Shoppers Tap Social Media for the Perfect Gift

65% of Shoppers Tap Social Media for the Perfect Gift | Digital & Social Marketing | Scoop.it
How often do people rely on social media when shopping? Check out this infographic for a detailed breakdown.
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12 Most Reliable Ways to Build Trust with Social Media

12 Most Reliable Ways to Build Trust with Social Media | Digital & Social Marketing | Scoop.it
Social media has the power and potential to help you establish and maintain trust for you and your business.
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21 Simple and Free SEO Tools

21 Simple and Free SEO Tools | Digital & Social Marketing | Scoop.it
A list of the best free SEO tools that can lead to immediate gains in your marketing, today.
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These Landing Page Copywriting "Best Practices" Turned Out To Be Fails

These Landing Page Copywriting "Best Practices" Turned Out To Be Fails | Digital & Social Marketing | Scoop.it
Sometimes conventional wisdom isn't so wise. Here are three landing page copywriting "best practices" that could be hurting your conversions rates.
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Why Higher Education Should Embrace Social Media

Why Higher Education Should Embrace Social Media | Digital & Social Marketing | Scoop.it
Earlier in the month, we hosted Mike “Ambassador” Bruny for a live chat to discuss all things employee advocacy and the value of social engagement.
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How to Use Blog Categories and Tags the Right Way

How to Use Blog Categories and Tags the Right Way | Digital & Social Marketing | Scoop.it
Blog categories and tags are the tools used to organize content for your readers, and you are going to have to make some decisions about them.
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How to quickly unsubscribe from 'liked' Facebook pages - CNET

How to quickly unsubscribe from 'liked' Facebook pages - CNET | Digital & Social Marketing | Scoop.it
Facebook Cleanser can help you scrub your feed clean, but you can accomplish much the same thing in Facebook's settings.
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Pinterest tests news tab on mobile

Pinterest tests news tab on mobile | Digital & Social Marketing | Scoop.it
Pinterest has launched a news section for those using the app on smartphones, which will be tested over the coming weeks.The tab will...
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Facebook News Feed Reduces Click-Bait Headlines

Facebook News Feed Reduces Click-Bait Headlines | Digital & Social Marketing | Scoop.it
Facebook today announced further plans to clean up the News Feed by reducing stories with click-bait headlines as well as stories that have links shared in the captions of photos... Keep reading →
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A LinkedIn Executive Shares The #1 Tip For Using The Professional Social ... - Business Insider

A LinkedIn Executive Shares The #1 Tip For Using The Professional Social ... - Business Insider | Digital & Social Marketing | Scoop.it
A LinkedIn Executive Shares The #1 Tip For Using The Professional Social ...Business Insider"LinkedIn profiles aren't like the printed resumes of old," he says, "You can bring your professional story to life.
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What Can LinkedIn's Updates Teach Us About Selling Software? - Business 2 Community

What Can LinkedIn's Updates Teach Us About Selling Software? - Business 2 Community | Digital & Social Marketing | Scoop.it
What Can LinkedIn's Updates Teach Us About Selling Software?Business 2 CommunityWith above 300 million professionals on the platform worldwide, browsing LinkedIn is now the default way for keeping tabs on people in your professional networks.
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How KPIs Can Focus Your Conversion Testing

How KPIs Can Focus Your Conversion Testing | Digital & Social Marketing | Scoop.it
In a recent piece featured by MarketingProfs, Laura Patterson explored the notion of three categories of key performance indicators (KPIs) that determine success in online marketing endeavors: outcom… (#ECommerce How KPIs Can Focus Your Conversion...
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Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century - Huffington Post

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century - Huffington Post | Digital & Social Marketing | Scoop.it
Small Business Trends Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century Huffington Post What millions of members and 49 percent of them being key decision makers, LinkedIn has leveled the playing field allowing business owners...
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Mobile Takes What Is Best [Infographic]

Mobile Takes What Is Best [Infographic] | Digital & Social Marketing | Scoop.it
Key takeaways: Today mobile is the first choice Smartphones have become an important part of our lives. They are used to stay in touch, be up to date and for fun. They have replaced or taken out of...
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malek's curator insight, August 26, 4:09 AM

Key takeaways:

  1. Today mobile is the first choice
  2. Desktop first vs. mobile first websites
  3. Smartphones have significantly influenced consumer behaviours -