A study and accompanying infographic (pictured below) by Circle Research and The Marketing Society found that nearly 80% of surveyed B2B marketers believe that social media is an effective channel for their marketing efforts.
Talk to any marketer today about her demand generation strategy and she’ll regale you with stories of the magical properties of content.It’s consuming increasing amounts of money, according to a recent study by Starfleet Media.
According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the B2B buying process.
Only six percent of the respondents claimed social media impacted their B2B purchases “a lot” and a meager 22 percent said they were interested in vendor blog content.
The study found that a lack of social media presence rarely impacted the B2B buying process, with 30 percent of respondents claiming it was important, but not a deal-breaker, and 37 percent saying social media wasn’t a factor.
Business 2 Community Master Toolbox: How to Boost Your SEM Success Business 2 Community Master Toolbox: How to Boost Your SEM Success image Numero Uno 09 09 14 300x202 Search engine marketing (SEM), like any other procedure, can be made easier if...
A recent report from iStrategy Labs, a digital marketing strategy company, found that over the last three years, more than 3 million users in the 13-24 year old demographic have left the reigning social media platform.