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The State of Content Marketing Today: Content Shock and New Directions - Business 2 Community

The State of Content Marketing Today: Content Shock and New Directions - Business 2 Community | Digital & Social Marketing | Scoop.it
The State of Content Marketing Today: Content Shock and New Directions Business 2 Community During the last couple of years, content marketing has been so effective, so successful and so high on everybody's agenda that almost nobody seemed to...
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Twitter Debuts New Mobile Profiles For iPhone - ReadWrite

Twitter Debuts New Mobile Profiles For iPhone - ReadWrite | Digital & Social Marketing | Scoop.it
Information all in one place.
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How to Drive Sales With Content Marketing

How to Drive Sales With Content Marketing | Digital & Social Marketing | Scoop.it
The customer-friendly way to selling!
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Don’t Forget to Invest in Content (Not Just “Content Marketing”)

Don’t Forget to Invest in Content (Not Just “Content Marketing”) | Digital & Social Marketing | Scoop.it
Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
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TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet | Digital & Social Marketing | Scoop.it
If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter. In fact, the San Francisco-based social giant says comedies experience the biggest lift in followers.
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How to Build an Influencer Marketing Strategy

How to Build an Influencer Marketing Strategy | Digital & Social Marketing | Scoop.it
Customer Relationships - By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
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Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy | Digital & Social Marketing | Scoop.it
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.
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15 Ways Social Media Enables Democracy

15 Ways Social Media Enables Democracy | Digital & Social Marketing | Scoop.it
social media enables democracy - This collection of speeches focuses on the different ways social media enables democracy in different parts of the world today. From playing a cruc...
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19 Excellent Guides to SEO Link Building

19 Excellent Guides to SEO Link Building | Digital & Social Marketing | Scoop.it
Contrary to articles and blog posts claiming link building is dead, the reality is that  it's not—as even Google's Matt Cutts has confirmed. But like SEO more generally, it has evolved. The days of...
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Top Content Marketing Mistakes Holding You Back - Business 2 Community

Top Content Marketing Mistakes Holding You Back - Business 2 Community | Digital & Social Marketing | Scoop.it
Business 2 Community Top Content Marketing Mistakes Holding You Back Business 2 Community Top Content Marketing Mistakes Holding You Back image eventige blog 1 2014 may not be over yet but we've already seen our fair share of content marketing...
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Benefits of Social Content Marketing

Benefits of Social Content Marketing | Digital & Social Marketing | Scoop.it
What can Content Marketing on Social Media do for Your Business?
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Differentiating the Customer Experience with Content Marketing? | CustomerThink

Differentiating the Customer Experience with Content Marketing? | CustomerThink | Digital & Social Marketing | Scoop.it
"Differentiating the Cust Experience with Content Marketing? -make sure you're relevant http://t.co/HkCz2WE2Dq #marketing #cmo #biz
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Why Nofollow Links Could Become the Redheaded Stepchildren of SEO

Why Nofollow Links Could Become the Redheaded Stepchildren of SEO | Digital & Social Marketing | Scoop.it
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
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What Doesn’t Work for a Social Media Strategy | THE SOCIAL CMO Blog

What Doesn’t Work for a Social Media Strategy | THE SOCIAL CMO Blog | Digital & Social Marketing | Scoop.it
You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy.  It’s not
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3 Pillars of Image Marketing on Social Media

3 Pillars of Image Marketing on Social Media | Digital & Social Marketing | Scoop.it
When it comes to image marketing, it’s definitely harder than it sounds, only if you want to do it effectively. It’s not just posting a random image from your kitty and expecting great responses. Like any other marketing effort, images too need your special attention.
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B2B Marketers: What Insights Are You Using? - eMarketer

B2B Marketers: What Insights Are You Using? - eMarketer | Digital & Social Marketing | Scoop.it
More than 80% of business-to-business marketers now use "insights" to shape their marketing messages and sales conversations as well as differentiate from the competition. However, the ones they use and the ones they say are most effective don't line up.
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4 Common Blogging Mistakes That Prevent You From Growing Your Business

4 Common Blogging Mistakes That Prevent You From Growing Your Business | Digital & Social Marketing | Scoop.it
Blogging can bring you business – if you do it strategically. For starters, make sure you're not making these 4 common blogging mistakes.
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Facebook Takes Another Tip From Twitter And Pushes Trendy Topics - ReadWrite

Facebook Takes Another Tip From Twitter And Pushes Trendy Topics - ReadWrite | Digital & Social Marketing | Scoop.it
New updates make timeliness matter.
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How to Redesign Your Website Without Losing Traffic or Sales

How to Redesign Your Website Without Losing Traffic or Sales | Digital & Social Marketing | Scoop.it
No matter how good your design is, eventually it will get old, and you’ll want to update it. Every time you release a new design, what’s the number one ques
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Facebook Tweaks News Feed to Surface Fresher Content

Facebook Tweaks News Feed to Surface Fresher Content | Digital & Social Marketing | Scoop.it
A new tweak to Facebook's News Feed aims to address the common problem of seeing days-old posts on the platform.
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Timing is everything in Social Media

Timing is everything in Social Media | Digital & Social Marketing | Scoop.it
Find out why Timing, when it comes to social media, can be one of the most important keys to success!
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6 Crucial Link Building Strategies to Drive Quality Traffic

6 Crucial Link Building Strategies to Drive Quality Traffic | Digital & Social Marketing | Scoop.it
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
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Social Media Users Are More Charitable Than You Might Think

Social Media Users Are More Charitable Than You Might Think | Digital & Social Marketing | Scoop.it
LinkedIn users may be the most charitable of social media users, according to new survey data.
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How to Use Social Psychology to Improve Your Marketing |

How to Use Social Psychology to Improve Your Marketing | | Digital & Social Marketing | Scoop.it
Are you planning a social media campaign? Discover the social psychology concepts used by ALS to achieve overwhelming success and how you can use them.
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Why We Should Take the Brand out of Branded Content

Why We Should Take the Brand out of Branded Content | Digital & Social Marketing | Scoop.it
Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard...
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Twitter to Filter its Feed for Relevance; What it Means for Brands and Publishers « iMediaConnection Blog

Twitter to Filter its Feed for Relevance; What it Means for Brands and Publishers « iMediaConnection Blog | Digital & Social Marketing | Scoop.it
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