Digital & Social ...
Follow
Find
62.9K views | +46 today
 
Scooped by Baochi
onto Digital & Social Marketing
Scoop.it!

20 Reasons Why Social Analytics Is A Nightmare -- And What To Do About It

20 Reasons Why Social Analytics Is A Nightmare -- And What To Do About It | Digital & Social Marketing | Scoop.it
Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content marketing, acquisition and retention marketing, brand management, word-of-mouth, customer advocacy, paid media, reputation management and viral marketing — all across five different media channels and dozens of accounts. This is a day […]
more...
No comment yet.
Digital & Social Marketing
resource and interactive channel for all things social media
Curated by Baochi
Your new post is loading...
Your new post is loading...
Scooped by Baochi
Scoop.it!

Four Reasons Google+ Might Still Be Alive After All

Four Reasons Google+ Might Still Be Alive After All | Digital & Social Marketing | Scoop.it
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

B2B Email Newsletter Advertising: Benchmarks and Trends

B2B Email Newsletter Advertising: Benchmarks and Trends | Digital & Social Marketing | Scoop.it
Email Marketing - Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

The Ultimate Cheat Sheet for Creating Social Media Buttons

The Ultimate Cheat Sheet for Creating Social Media Buttons | Digital & Social Marketing | Scoop.it
Learn how to create social media sharing and follow buttons for the top 5 social networks.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Your Guide to Unleashing Killer Content Marketing on LinkedIn

Your Guide to Unleashing Killer Content Marketing on LinkedIn | Digital & Social Marketing | Scoop.it
Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Top 10 Social Media Tips for Beginners - Content Marketing and Social Media Success

Top 10 Social Media Tips for Beginners  - Content Marketing and Social Media Success | Digital & Social Marketing | Scoop.it
Top 10 social media marketing tips for beginners (Top 10 Social Media Tips for Beginners http://t.co/jOi3YCYiqx via @SarahArrow)
more...
No comment yet.
Scooped by Baochi
Scoop.it!

3 Steps to Telling a Brand Story, Socially

3 Steps to Telling a Brand Story, Socially | Digital & Social Marketing | Scoop.it
(Read more on marketing, social media and post-academic life at www.jessicalanger.com!)My friend and colleague Chad Horenfeldt of Influitive posted something great a little while back.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

7 Must Use Social Media Tools

7 Must Use Social Media Tools | Digital & Social Marketing | Scoop.it
Learn about the 7 best social media tools to improve your social media time and financial investment. (#SocialMedia tools http://t.co/1rQW6Izl1W")
more...
No comment yet.
Scooped by Baochi
Scoop.it!

4 Reasons to use Contests on Social Media

4 Reasons to use Contests on Social Media | Digital & Social Marketing | Scoop.it
By: Anastasia Warren It is not enough to simply spit information through different social media channels. It has become necessary for brands to personalize themselves and make their audience feel included in the brand’s overall story.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Content Marketers: It's Time to Stop Making Lists

Content Marketers: It's Time to Stop Making Lists | Digital & Social Marketing | Scoop.it
Here’s one thing that makes me want to gag - the overuse of numbered list headlines. Isn't there a better way to present content?
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Content Marketing: 3 Things To Remember

Content Marketing: 3 Things To Remember | Digital & Social Marketing | Scoop.it
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

14 Facebook Marketing Goals for 2014

14 Facebook Marketing Goals for 2014 | Digital & Social Marketing | Scoop.it
“Are you ready to increase leads and revenue from Facebook in 2014? Start by experimenting with these 14 strategies...”
more...
No comment yet.
Suggested by Camilla Hallstrom
Scoop.it!

The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Digital & Social Marketing | Scoop.it
Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

3 social marketing tools that come with super powers | SmartBlogs

3 social marketing tools that come with super powers | SmartBlogs | Digital & Social Marketing | Scoop.it
Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper into some of my favorit
more...
No comment yet.
Scooped by Baochi
Scoop.it!

5 Ways You Can Add Social Proof to Your Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages | Digital & Social Marketing | Scoop.it
Imagine you and I were chatting, and I leaned in and told you, 'I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented.' Would…
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Digital and Traditional Marketing Aren't the Same, Quit Planning Them as if They Are

Digital and Traditional Marketing Aren't the Same, Quit Planning Them as if They Are | Digital & Social Marketing | Scoop.it
It s important to plan your digital and traditional marketing strategy together, but leave flexibility for digital marketing tactics as you go.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Digital & Social Marketing | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox. (Tag to Read: 14 Social Media Marketing Tools Recommended by the Pros: Are you looking for new social media mar...
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Many companies reject candidates due to social media posts: Study - The Times of India

Many companies reject candidates due to social media posts: Study - The Times of India | Digital & Social Marketing | Scoop.it
Social media has emerged as a major background check tool for employers.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Eight online marketing statistics we've seen this week

Eight online marketing statistics we've seen this week | Digital & Social Marketing | Scoop.it
Chinese consumers, Indian smartphone users, American advertisers - there's a global feel to this week's stats roundup. (68% of Fortune 500 CEOs still have no presence on any of the major #social networks inc.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Three key trends from our new Digital Marketing in the Telecom Sector report - Econsultancy (blog)

Three key trends from our new Digital Marketing in the Telecom Sector report - Econsultancy (blog) | Digital & Social Marketing | Scoop.it
Three key trends from our new Digital Marketing in the Telecom Sector report Econsultancy (blog) The report explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and...
more...
No comment yet.
Scooped by Baochi
Scoop.it!

3 Essential Items Your Content Marketing Strategy is Missing - ProofHQ

3 Essential Items Your Content Marketing Strategy is Missing - ProofHQ | Digital & Social Marketing | Scoop.it
These 3 key elements of the creative process are often not part of a content management strategy and here's why you should plan and document them.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

63 percent of B2B companies will expand their content marketing budgets next year

63 percent of B2B companies will expand their content marketing budgets next year | Digital & Social Marketing | Scoop.it
B2B brands understand the importance and utility of content marketing, and many of them are dedicating more budget to these practices next year.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

[Study] Content Marketing Budget Allocation on the Rise Among CMOs - The Content Standard by Skyword

[Study] Content Marketing Budget Allocation on the Rise Among CMOs - The Content Standard by Skyword | Digital & Social Marketing | Scoop.it
KoMarketing Associates [Study] Content Marketing Budget Allocation on the Rise Among CMOs The Content Standard by Skyword Digital spending continues to increase among marketing professionals, and more of that money is being devoted to a content...
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Content Marketing: Brand = Story

Content Marketing: Brand = Story | Digital & Social Marketing | Scoop.it
Content marketing defined how brands reached hearts and earned trust online.Why Content Marketing MattersThe fact of social media today is that it’s all connected.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

4 Ways to Fix Content Marketing Mistakes

“Are you getting some results from content marketing but looking for ways to do more? Or have you reached a ceiling with your content efforts?”
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Meet the Man Who Unlocked the Secrets of Mobile Marketing

Meet the Man Who Unlocked the Secrets of Mobile Marketing | Digital & Social Marketing | Scoop.it
Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app Vine.
more...
No comment yet.