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Which Social Media Accounts Really Matter and Why

Which Social Media Accounts Really Matter and Why | Digital & Social Marketing | Scoop.it
If you read this article, you’re going to understand which social media sites are best for your brand or business.
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Al Ternate's curator insight, June 7, 4:26 AM

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Yogesh Kumar's curator insight, June 9, 4:37 AM

LEARN ABOUT SOCIAL MEDIA

Digital & Social Marketing
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SEO Is Not A Marketing Channel

SEO Is Not A Marketing Channel | Digital & Social Marketing | Scoop.it
Dear SEOs – tell me if any of these scenarios sound familiar: “Hi SEO person – we need you to increase our ranking for these three keywords!
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Top Website Best-Practices to Boost Your SEO

Top Website Best-Practices to Boost Your SEO | Digital & Social Marketing | Scoop.it
Search Engine Marketing - Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings.
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You're Doing AdWords Wrong (Here's How to Make It Right)

You're Doing AdWords Wrong (Here's How to Make It Right) | Digital & Social Marketing | Scoop.it
If you want more ROI from your PPC campaigns, you need to optimize your AdWords account. Here are 3 common AdWords mistakes – and how to fix them.
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How to Shift PR From Vanity Metrics to Value-Driven Measurement

How to Shift PR From Vanity Metrics to Value-Driven Measurement | Digital & Social Marketing | Scoop.it
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.Vanity, to any degree, is typically a substitute for things (or people) that lack true substance.
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11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About | Digital & Social Marketing | Scoop.it
It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on?
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3 Ways to Leverage Hashtags to Enhance Your Brand

3 Ways to Leverage Hashtags to Enhance Your Brand | Digital & Social Marketing | Scoop.it
Try these techniques to shine among social media savants.
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Twitter’s New Video Ads Impress Marketers

Twitter’s New Video Ads Impress Marketers | Digital & Social Marketing | Scoop.it
Recently Twitter began testing a new video ad product across its platform. Agencies say they're impressed by early results.
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Vine makes a play for brands by adding video-import feature

Vine makes a play for brands by adding video-import feature | Digital & Social Marketing | Scoop.it
Hoping to lure brands onto its platform, the social app Vine on Wednesday added an import feature to its service that should make it easier for users to create videos.
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Top 5 Tools for Making an Infographic

Top 5 Tools for Making an Infographic | Digital & Social Marketing | Scoop.it
Infographic are used widely by enterprises for marketing purpose. It is the new trend which everybody is starting follow,5 Tools for Making Infographic. (Are you planning to create an #infographic as an marketing strategy?
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Social media has undermined peoples' trust in brands - The Guardian

Social media has undermined peoples' trust in brands - The Guardian | Digital & Social Marketing | Scoop.it
The Guardian Social media has undermined peoples' trust in brands The Guardian In an age where any small misdemeanour can be magnified on the world stage in a matter of seconds at the click of a button, it is no wonder that despite their best...
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Vine Finally Lets You Import Video From Your Camera Roll | TechCrunch

Vine Finally Lets You Import Video From Your Camera Roll | TechCrunch | Digital & Social Marketing | Scoop.it
With more than 100 million people watching Vines across the web each month, and over 1 billion loops every day, Vine has just released an update to the app..
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35 Enviable Brands That Blow Content Marketers Away

35 Enviable Brands That Blow Content Marketers Away | Digital & Social Marketing | Scoop.it
Read on to learn a thing or two from businesses -- both big and small -- that have taken brand messaging and content marketing to a whole new level.
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Why Building Your Brand Is All About Sharing Your Values

Why Building Your Brand Is All About Sharing Your Values | Digital & Social Marketing | Scoop.it
No matter where your followers live, your company's values are what bring that community together. Here's how to spread the message.
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Measuring Social Media: What Marketers Need to Know |

Measuring Social Media: What Marketers Need to Know | | Digital & Social Marketing | Scoop.it
Social Media Marketing Podcast 107, in this episode Lutz Finger shares why measuring social media will have a big impact.
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How Social Networks Are Changing Mobile Advertising

How Social Networks Are Changing Mobile Advertising | Digital & Social Marketing | Scoop.it
Why is Facebook, and more recently Twitter, delivering results in mobile advertising while most others continue to struggle? Digital marketing experts weigh in on the secret to mobile advertising success.
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Instagram Adds Analytics Tools So Advertisers Can Track Their Campaigns

Instagram Adds Analytics Tools So Advertisers Can Track Their Campaigns | Digital & Social Marketing | Scoop.it
New tools will help marketers track the reach of their posts and determine the best times to share.
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Hands On With the New Vine: 6-Second Videos Will Never Be the Same

Hands On With the New Vine: 6-Second Videos Will Never Be the Same | Digital & Social Marketing | Scoop.it
The new camera features on Vine aren't just shiny and new. They've totally changed the platformIt’s been nearly two years since Twitter acquired Vine and added it to the canon of notable social media platforms.
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27 Startup Marketing Tips from Top Entrepreneurs @Onboardly

27 Startup Marketing Tips from Top Entrepreneurs @Onboardly | Digital & Social Marketing | Scoop.it
Marketing advice is a dime a dozen these days, but not everyone has conquered the mountain.
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After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google's first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes…
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Facebook Quietly Launches New Ad Policy

Facebook Quietly Launches New Ad Policy | Digital & Social Marketing | Scoop.it
Facebook is toying with its News Feed advertising policy, possibly risking a backlash from marketers who are worried that repeated ads will raise auction prices and force advertisers to seek other platforms. As Marketing Week reported, ads can now be repeated within News Feed twice a day, including ads from nonconnected user pages.
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OXY GREY's curator insight, August 21, 5:44 PM

Quand FB joue sur l'offre et la demande marketing.

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How Much Should You Know About How Facebook Works?

How Much Should You Know About How Facebook Works? | Digital & Social Marketing | Scoop.it
An author of the infamous emotional-contagion study says it might not be reasonable to expect informed consent about social experiments online.
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We're All Marketers Now: The Growing Power Of Social Media And Search ... - Forbes

We're All Marketers Now: The Growing Power Of Social Media And Search ... - Forbes | Digital & Social Marketing | Scoop.it
We're All Marketers Now: The Growing Power Of Social Media And Search ...ForbesDigital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance.
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15 Google Analytics Tricks To Maximize Your Marketing Campaign - Forbes

15 Google Analytics Tricks To Maximize Your Marketing Campaign - Forbes | Digital & Social Marketing | Scoop.it
15 Google Analytics Tricks To Maximize Your Marketing CampaignForbesGoogle Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts.
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The Better You Know Your Customer, the Better You Can Position Your Brand

The Better You Know Your Customer, the Better You Can Position Your Brand | Digital & Social Marketing | Scoop.it
Collect as much information as you can on your target market so you can create a rich statement and experience. (The Better You Know Your Customer, the Better You Can Position Your Brand: Collect as much information as...
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Facebook Promotions ROI - Example of Successful Giveaway

Facebook Promotions ROI - Example of Successful Giveaway | Digital & Social Marketing | Scoop.it
Facebook Promotions aren't all about reach - but that doesn't mean reach doesn't play its part. CLICK HERE to learn how to run a promo for ROI!
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