From everything you have read and everything you have experienced, social media works because it involves human beings who interact with each other and each person reacts in some way on an emotional/human level. Additionally, the goal is to compel your target audience members to take the content that you are sharing with them and share it with other people whom they know and trust.
For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with the federal government, the color is trademarked.
Facebook next week will unveil a new advertising platform designed to improve how marketers target and measure the advertisements they buy across the Web, according to people familiar with the company's plans.
I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf, Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be useful...