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The Persuasive Pressure of Peer Rankings

The Persuasive Pressure of Peer Rankings | Digital & Social Marketing | Scoop.it
A powerful new way to change consumer behavior.
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Digital & Social Marketing
resource and interactive channel for all things social media
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4 Tips to Create the Perfect Cover Photo on Any Social Network |

4 Tips to Create the Perfect Cover Photo on Any Social Network | | Digital & Social Marketing | Scoop.it
Want to get more from your social media cover photos? Here's how to improve your first social media impressions.
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26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence

26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence | Digital & Social Marketing | Scoop.it
Here is a set of 26 social listing tools that I like to use when I start my research. You can use these regardless if you work for a big company or if you are running a startup.
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Live Tweeting: How To Master The Art - SocialBro

Live Tweeting: How To Master The Art - SocialBro | Digital & Social Marketing | Scoop.it
Want to try live tweeting an event but not sure where to get started? Check out these tips to make sure you’re always a live tweeting master.
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How to Create a Site Structure That Will Enhance SEO

How to Create a Site Structure That Will Enhance SEO | Digital & Social Marketing | Scoop.it
The better your site structure, the better your chance of higher ranking in the search engines.
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Online PR: Should You Pitch or Ignore These 6 HARO Personas?

Online PR: Should You Pitch or Ignore These 6 HARO Personas? | Digital & Social Marketing | Scoop.it
HARO can be a great way to get coverage and links for your website – but it can also be a waste time with no results if you approach it in the wrong way.
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5 LinkedIn Tips for Better Sales Outreach

5 LinkedIn Tips for Better Sales Outreach | Digital & Social Marketing | Scoop.it
Based on a recent Webmaster Radio interview, Donato Diorio shares LinkedIn tips for better sales outreach. (RT @OMInstitute: LinkedIn is a Powerful Sales Tool.
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Why Location-Based Social Media Monitoring is Critical

Why Location-Based Social Media Monitoring is Critical | Digital & Social Marketing | Scoop.it
If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it's so important.
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4 Ways To Make Sure Your Marketing Makes A Killer First Impression

4 Ways To Make Sure Your Marketing Makes A Killer First Impression | Digital & Social Marketing | Scoop.it
There is an old adage that says "you never get a second chance to make a great first impression." Thankfully in my case I made a good (surely not great) first impression with my wife-to-be many moons ago. But I digress. If you're like most businesses, you have limited time, money and [...]
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12 Twitter Marketing Tips From the Pros |

12 Twitter Marketing Tips From the Pros | | Digital & Social Marketing | Scoop.it
Here are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today.
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7 Ways to Write a Killer Press Release

When you write a press release, you're working for the journalists, not for the company that you're trying to promote.
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Digital Marketing Salaries - 2014 Salary Guide

@UndercoverRec Check out our newest salary guide for the digital marketing sector and let us know your thoughts http://t.co/OQEJwHYLLm
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Will Your Company's Social Media Marketing Efforts Pay Off?

Will Your Company's Social Media Marketing Efforts Pay Off? | Digital & Social Marketing | Scoop.it
A decision tree to help you understand the probability that your company's social media strategy will or won't result in a positive return on investment.
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Facebook Ad Scheduling: What Marketers Need to Know |

Facebook Ad Scheduling: What Marketers Need to Know | | Digital & Social Marketing | Scoop.it
Do you use Facebook advertising? Do you want to control the times when your ads run? Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run. In this post we'll explore what ad scheduling is…
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When It Comes to Social Measurement, Corporate Marketers Can't Get It Together - eMarketer

Corporate marketers aren't too confident that they're accurately measuring social media's effect, according to research. They're using fewer key performance indicators than in the past; however, they're upping their focus on more advanced ones such as engagement. Still, just 50% of corporate execs are able to measure social media's return on investment.
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The Beginners Guide to Establishing Personality and Engagement on a Facebook Page

The Beginners Guide to Establishing Personality and Engagement on a Facebook Page | Digital & Social Marketing | Scoop.it
Even with the mass migration of businesses to Facebook over the past few years, many of them have neglected Facebook’s central values; community and connection.
Instead, they perceive it as just another advertising channel. Facebook’s advertising campaigns are tailored specifically for...
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7 Unbelievably Creative Twitter Marketing Ideas That Will Work For You Too - SocialBro

7 Unbelievably Creative Twitter Marketing Ideas That Will Work For You Too - SocialBro | Digital & Social Marketing | Scoop.it
Twitter gives you 140 characters, but many more possibilities. Here's 7 awfully creative twitter ideas that could easily be adapted to work for your brand.
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Is It Worth Responding to Blog Comments?

Is It Worth Responding to Blog Comments? | Digital & Social Marketing | Scoop.it
You’ve seen me respond to thousands of comments, but is it really worth it? To date, I’ve responded to 50,696 comments on Quick Sprout and a few thousan
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Figuring Out Which Social Media Metrics to Track

Figuring Out Which Social Media Metrics to Track | Digital & Social Marketing | Scoop.it
Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers often choose the wrong ones. (Determining the best #socialmedia metrics to track is tough.
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Why Your Content Marketing Should Be a Team Effort - StartupCollective

Why Your Content Marketing Should Be a Team Effort - StartupCollective | Digital & Social Marketing | Scoop.it
Making content marketing an organization-wide effort is well worth the investment. Here's how to do it right.
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3 Lessons Learned From a Titan of Copywriting - Copyblogger

3 Lessons Learned From a Titan of Copywriting - Copyblogger | Digital & Social Marketing | Scoop.it
To help expand your business, Brian Kurtz explains three copywriting lessons from one of the most successful direct marketing copywriters alive today.
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10 Tips for Social Media Managers

10 Tips for Social Media Managers | Digital & Social Marketing | Scoop.it
1. Content is king. The saying might be overused, but it's true. Rich media like images, videos and infographics perform best on all of the social channels. Don't have many of those assets?
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John Moneypenny's curator insight, Today, 11:51 AM

Even a Social Media Manager on staff who is solely dedicated to that one company can't do everything him or herself. There are too many tasks and responsibilities for one person to handle efficiently and effectively. It takes a team effort to execute a Social Media marketing campaign. Just sayin' . . . :-)

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Tumblr to let your images get scanned for #brands

Tumblr to let your images get scanned for #brands | Digital & Social Marketing | Scoop.it
If you're the sort of person who's constantly posting photos containing #brands on social media, you might want to be aware that Tumblr wants to help companies track you. Companies attempting to...
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Maricarmen Husson's curator insight, August 18, 8:01 PM

Si eres el tipo de persona que está constantemente publicando fotos contienen #brands sobre medios de comunicación social, es posible que desee tener en cuenta que Tumblr quiere ayudar a las empresas a realizar un seguimiento. Las empresas que intentan comprender el sentimiento del cliente para su #brand no es nada nuevo, sino un nuevo acuerdo entre Tumblr y Ditto laboratorios profundizarán mediante el análisis de las fotos publicadas en la red de blogs en vez de texto.

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3 Keys to Creating Chemistry with Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy

3 Keys to Creating Chemistry with Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital & Social Marketing | Scoop.it
3 Keys to Creating Chemistry with Your Audience http://t.co/Yzfjybm5Jh
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Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation | Digital & Social Marketing | Scoop.it
There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers.
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4 Ways to Improve Your Pinterest Marketing With Analytics |

4 Ways to Improve Your Pinterest Marketing With Analytics | | Digital & Social Marketing | Scoop.it
Do you use Pinterest to market your business? Do you use Pinterest analytics to help you market better? Most brands on Pinterest aren't tracking their metrics. The companies that do are finding optimized engagement. In this article I'll share four…
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