If every conversation could be improved with advertising, there’d be branded marriage proposals and sponsored playground chatter. Reddit’s plan to consider ad placements on its platform risks proving why social media aren’t made any better with sponsored speech, either. Full disclosure: I find the site utterly incomprehensible. It’s visually a mess, [...]
Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according to industry observers.
Do people pay attention to your tweets? Are you customizing your tweets for maximum attention? About 500 million tweets are sent every day. That's roughly 5,800 tweets posted each second. Competing with that is a challenge. In this article you'll…
Facebook, Twitter, Facebook and other social media sites are often used to promote suppliers' products and services. Here are a few interesting patterns I've noticed about how different companies utilize these tools.
It's still unclear when Instagram ads will become available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.
It's tough to tell what's real and what’s myth today when it comes to SEO best practices. So we asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.
High quality content, inbound links and easy navigation are not enough to make your blog or website successful. Internet users today expect a website to load as fast as possible. They really feel cheated by blogs that take a very long time to…
How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.