This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.Vanity, to any degree, is typically a substitute for things (or people) that lack true substance.
Infographic are used widely by enterprises for marketing purpose. It is the new trend which everybody is starting follow,5 Tools for Making Infographic. (Are you planning to create an #infographic as an marketing strategy?
The Guardian Social media has undermined peoples' trust in brands The Guardian In an age where any small misdemeanour can be magnified on the world stage in a matter of seconds at the click of a button, it is no wonder that despite their best...
Corporate marketers aren't too confident that they're accurately measuring social media's effect, according to research. They're using fewer key performance indicators than in the past; however, they're upping their focus on more advanced ones such as engagement. Still, just 50% of corporate execs are able to measure social media's return on investment.
The new camera features on Vine aren't just shiny and new. They've totally changed the platformIt’s been nearly two years since Twitter acquired Vine and added it to the canon of notable social media platforms.
Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google's first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes…
Facebook is toying with its News Feed advertising policy, possibly risking a backlash from marketers who are worried that repeated ads will raise auction prices and force advertisers to seek other platforms. As Marketing Week reported, ads can now be repeated within News Feed twice a day, including ads from nonconnected user pages.
We're All Marketers Now: The Growing Power Of Social Media And Search ...ForbesDigital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance.
Collect as much information as you can on your target market so you can create a rich statement and experience. (The Better You Know Your Customer, the Better You Can Position Your Brand: Collect as much information as...
The number of tools, services and software that we use for marketing these days has increased exponentially. From publishing to analytics to creating images and lead generation and plenty of other categories.